There are various types of links that can be included in pop-up windows.
- Anchor links
- Page links (pop-up navigation)
- Parent window links
Anchor links:Anchor links will be used for the pop-ups containing long scrolling text pages. Currently these include FAQs and Terms and Conditions pages. The bank of anchor links should ideally not go below the fold of the pop-up window. If they do then a page navigation approach may be necessary to break up this information.
Page links: Some pop-up windows will contain links that will load a new page into the same pop-up window. Currently these include Terms & Conditions, any pop-ups with navigation, including left navigation and page pagination links. A differentiation should be made between page links and external links. Page links only link to content designed to be within the current pop-up window, with no further links to information which could be pulled into the pop-up window. These type of links would be considered external.
Parent window links: Some of the form utilities and certain page types have functionality that will load information into the original parent window and/or reload the parent window with new information within the Marriott web environment. An IA should decide the use of parent window links. There are good examples of parent window links and potentially bad examples. A good example would be the golf directory map pop-up window that acts as an external form of page navigation. Using the parent window to give further information on content described within the pop-up window should be avoided. This content should either be worked into the pop-up window or the use of a pop-up in general should be reconsidered. Moving a user to a completely new area of marriott.com within the parent is a potentially confusing function.
Links that are not allowed within pop-ups: Links which will lead to any "external" information, such as a third party site, need to be either launched in a brand new, fully functional (new browser window as opposed to a pop-up window) window. A good example of this would be using a pop- up window for a Hertz promotion (which is housed on hertz.com as opposed to Marriott.com). If this promotion has no external links whatsoever then it can be launched into a pop-up window. If there is external content links then the hertz promotion must be launched into a new browser window to allow the user full functionality when they move into the hertz.com content.
Links that launch a second instance of Marriott.com should be avoided as well, even if it is in a new browser window. This type of link should instead be a Parent window link and the marriott.com content should only appear once. Having multiple instances of marriott.com is potentially confusing and should be avoided. |