To mitigate the direct and indirect environmental impacts of our business, we are investing in a portfolio of innovative conservation initiatives.
In 2008, we pledged $2 million in corporate funding to help preserve 1.4 million acres of rainforest in the Juma Reserve in the state of Amazonas, Brazil. Since then, we have raised an additional $170,000 for the Reserve through partners, promotions, and the contributions of our guests and associates. The Juma Reserve is the first Reduced Emissions from Deforestation and Degradation (REDD) initiative validated by the Climate, Community, and Biodiversity Alliance.

