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Amazon Rainforest

Juma

Why Preserve the Rainforest?

Climate change — caused by carbon dioxide and other greenhouse gas emissions — threatens species, biodiversity and life on Earth as we know it. According to Conservation International  and other environmental experts, the destruction of tropical forests contributes 20% of the world’s greenhouse gas emissions and fuels climate change. But conserving forests — the lungs of the Earth — is one of the most important things we can do to improve the climate.

Marriott has taken steps to reduce its greenhouse gas emissions through Spirit To Preserve, its environmental strategy. To help offset its remaining carbon footprint, Marriott has committed $2 million to help protect the Juma rainforest reserve in the State of Amazonas, Brazil. 

About Juma

The Juma Sustainable Development Reserve encompasses 1.4 million acres of pristine rainforest (589,000 hectares) and is set along the Aripuanã river in the State of Amazonas, Brazil. It is rich in biodiversity, including reptiles, amphibians and mammals, including 21 species of primates. Nearly 2,500 people -- including 350 families -- call Juma home.

Through an agreement with the Amazonas Sustainable Foundation  and the State of Amazonas, Marriott is helping to preserve the future for Juma’s residents, who in turn will help protect the rainforest from illegal farming and logging. Your contribution will help fund personnel and equipment to monitor and protect the forest, a school and education curriculum, medical facility, community center and more.

Without intervention, it's projected that up to 62% of the Juma rainforest will be lost to illegal deforestation activities by 2050, resulting in 4 million tons of carbon emissions in the first 10 years alone. These projections have been certified by TÜV-SÜD, an independent accredited environmental auditing firm, which awarded the project “gold status,” the highest rating according to the Climate, Community and Biodiversity Standards .