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Brand Strategy
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Like its guests, Renaissance® Hotels & Resorts is ambitious. Since 1997, Renaissance Hotels & Resorts has increased its global distribution by 94%. And, over the next five years, its growth goal is to double the number of properties worldwide.
Renaissance Hotels & Resorts targets the Enjoyment Guest—guests who cherish the life well-lived. These savvy guests combine business and pleasure in pursuit of adventures and life less ordinary. To forge relationships with these guests, Renaissance hotels are entertaining, stimulating, and developed around the brand pillars of Expressive Destinations, Delightful Luxuries, and Savvy Service.
Brand Pillars
Expressive Destinations: This pillar is the foundation of the hotel design story and business positioning from distinctive, stylish, expressive design with a touch of whimsy to relevant street restaurants and bars that attract both hotel and non-hotel clientele.
Delightful Luxury: For the discerning Renaissance Guest who lives life to the fullest, the Renaissance hotel indulges the Enjoyment Guests' lifestyle with memorable, irreverent touches and special amenities such as unique art work or passes to local yoga studios.
Savvy Service: The language and behaviors of the hotel associates set the mood of the hotel. As a Renaissance hotel, the associates “serve with a style all our own.” They delight guests with random acts of kindness and service signatures.
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Performance
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When Marriott International announced the opening of the Renaissance Suzhou Hotel in January 2005, it marked the brand's 8th entry into Marriott's expanding lodging portfolio in China. The brand has achieved terrific momentum in mainland China and is poised to deliver its distinctive brand of hospitality to other markets in the Asia-Pacific region as well. Through aggressive marketing plans that deliver a compelling brand message to encourage trial and awareness, and increase share among frequent business travelers seeking distinctive hotels, Renaissance will reach deeper into this important and expanding group of individualistic, quality-tier customers to whom the brand appeals.
Average Length of Stay
US and Canada: 2.06 nights
Outside US and Canada: 2.22 nights
Source: Marriott Reservation System (MRDW), 4th Quarter 2006.
Marriott Reservation System Contribution to Occupancy
The industry's foremost sales channels deliver fully 46 percent of gross room nights outside the U.S. and Canada.
Source: 4th Quarter 2006 data. Includes 800 number, GDS, Marriott.com and area reservation sales offices (ARSO).
Marriott Rewards®
Marriott Rewards member paid nights represent approximately 39% of total Renaissance Hotels & Resorts room nights at properties worldwide.
Source: Marriott Rewards Loyalty News, 4th Quarter 2006.
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Sample Properties
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The Renaissance Shanghai Pudong Hotel is a prime example of how an on-strategy hotel—one that delivers the Renaissance Three Pillars of Expressive Destination, Delightful Luxury, and Savvy Service—can meet the preferences of this growing segment in markets where the need still far exceeds the supply. Click the links to view Renaissance properties in Asia-Pacific and experience the reason millions of loyal guests return time after time.
Photo tours:
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Brochure
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Download and print information about development opportunities for Renaissance Hotels & Resorts throughout the Asia-Pacific region.
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Brand Strategy
