Marriott's brands are leaders in their respective segments and enjoy a high level of customer and owner preference. Around the world, each Marriott^®  hotel distinguishes itself with exceptional amenities, individualized attention to guests, and careful reflection of local surroundings. While individually distinctive, Marriott hotels also reap substantial collective advantages from being a part of the world's lodging leader. Our hotels outpace the competition because they draw strength from Marriott's global portfolio, premium collection of brands, vast knowledge of consumer preferences, and three-quarters of a century's best practices. Collectively, the Marriott family of brands forms a powerful alliance—one that allows Marriott and owners and franchisees to effectively capitalize on profitable business opportunities, a diverse lodging portfolio, and economies of scale.