Marriott® Hotels & Resorts, the flagship brand of Marriott International, commands first choice preference among business travelers in the United Kingdom and the United States. With over 500 full-service, upscale hotels surround guests with services and amenities that inspire them to perform at their peak, while creating memorable experiences.
Brand Positioning: Inspiring Performance
Target Guest: Marriott Hotels & Resorts focuses on the Achievement Guest, individuals who are driven to perform, who thrive in excellence, whether it's for their company, their family or their own sense of accomplishment.
Brand Pillars: The three brand pillars provide the foundation for the services, features, and amenities our hotels provide to inspire the Achievement Guest.
Achieve The professional, performance-driven side of our guests and hotels; for example, large, well-lit ergonomic work desks that pivot to enable guests to create a conducive environment in their rooms.
Revive® Purposeful luxury and more personal elements of the guest's stay; for example, aromatherapy bath products, connectivity panels on a high-definition TV to enable guests to connect personal entertainment devices such as iPods, and 300-thread-count sheets.
Culture
Warm, friendly, sincere service built on our Spirit to Serve® and providing a refreshingly human touch in today's hectic world.
The New Guest Room
Marriott Hotels & Resorts newly designed room creates the potential to double trip-share and increase the rate by 15-20% versus the previous room design.1 Our spacious rooms include our signature bed from Marriott including full-sized headboards, quilted top mattresses, upgraded down blankets (some locations), oversized down comforters, 300-thread-count linens and down and feather pillows—amenities that help the Achievement Guest revive to perform at his/her peak the next day. The artwork in the room reflects the local environment. Some hotels will offer a flat-panel, high-definition television that serves as more than just a television—it's a monitor for laptops and the built-in, split-screen capability allows guests to work and watch their favorite program at the same time. Well-lit desks with large work space, task lighting, ergonomic seating, high-speed Internet access, and connectivity panels for iPods, Blackberries, and other personal entertainment devices support the guests' need to achieve their business goals.
As the brand continues to expand worldwide, the strategy to achieve first choice brand preference is centered on the brand positioning of Inspired Performance, and the goal to win over Achievement Guests with experiences that reflect and respond to their priorities. By combining this experiential strategy with the brand's unwavering commitment to operational excellence, Marriott Hotels & Resorts will continue to solidify its leadership position as an industry innovator.
Awards
Marriott Hotels & Resorts: "Best Hotel Chain" in North America for Business Travel (Business Traveler 2006)
Marriott Hotels & Resorts: "Best Hotel Chain", including "Best Hotel for Business Service and Meetings" (Executive Travel 2006)
Marriott Hotels & Resorts: "Best Global Hotel Chain" and "Best Hotel Chain in North America" (Global Finance, 2003, 2004, 2005)
Marriott Reservation System Contribution to Occupancy
The industry’s foremost sales channels deliver fully 51 percent of Marriott’s gross room nights in the U.S. and Canada.
Source: 4th Quarter 2006 data. Includes 800 number, GDS, Marriott.com and area reservation sales offices (ARSO).
Marriott Rewards®
Marriott Rewards members paid nights represent approximately 44% of total Marriott Hotels & Resorts room nights sold at properties worldwide Source: Marriott Rewards Loyalty News, 4th Quarter 2006.
Average Length of Stay
U.S. and Canada: 2.0 nights
Outside U.S. and Canada: 2.19 nights Source: Marriott Reservation System (MRDW), 4th Quarter 2006.
Described by The Times of London as “the best hotel newcomer,” the London Marriott Hotel Park Lane opened its doors in 2004 and in doing so, ushered in a new era for building brand preference for Marriott Hotels & Resorts, with an innovative, experience-focused strategy. A sleek and stylish hotel located on one of London's most distinguished avenues, the London Marriott Hotel Park Lane employs the brand's positioning of Inspired Performance, with the goal to win over Achievement Guests by offering experiences that reflect and respond to their priorities. From the stunning Cairo Marriott Hotel & Omar Khayyam Casino to the sleek and stylish Berlin Marriott Hotel located in the Potsdamer Platz, the brand continues to solidify its proven performance leadership role by offering guests a distinctive sense of sophistication and unparalleled hospitality.
Click the links to view examples of Marriott properties in Europe, the Middle East and Africa, and experience the reasons millions of guests return time after time.
Brand Strategy