TownePlace Suites by Marriott® is a different kind of hotel designed by Marriott for the do-it-yourself guest, the self-sufficient, value conscious, extended-stay traveler. Every room is a suite with functional spaces for living and working, and each hotel specializes in helping guests keep their routine and settle in to the neighborhood. To meet the needs of their target guests, TownePlace Suites offers:
In-suite Home Office modules where guests can spread out and be productive
Studio, one- and two-bedroom suites with plush bedding, full kitchens, and flexible housekeeping services
A staff trained on the best of the local area and a TowneMap to help lead the way
In A Pinch market with quick, easy meals and snacks, as well as free Corner Cup Coffee
TownePlace Suites provides the benefits of neighborhood living with the comfort and quality of an all-suite hotel. The brand offers an exceptional value proposition to guests and owners and franchisees, through efficient use of building space, leading RevPAR performance, and offering a value-conscious travel experience tailored to the target guest.
The Gen 3 design concept brings a simple, fresh look to the brand while enabling friendly interactions with staff and sampling the local flavor.
The TownePlace Suites brand continues to develop and win a loyal customer following. Benefiting from Marriott International's processes and established brand identity, it enjoys impressive performance figures.
*Revenue per available room ¹Figures in excess of 100 reflect a market share premium. Source: Smith Travel Research Services, March 2008, year-to-date. Competitive set of managed and franchised hotels opened and operating at least one full year or longer (Starview Comparable). See franchise disclosure document for franchise-specific analysis.
Marriott Reservation System Contribution to Occupancy
The industry's foremost sales channels deliver over 46 percent of TownePlace Suites' gross room nights in the U.S. and Canada.
Source: Q1 2008. Includes 800 number, GDS, Marriott.com and area reservation sales offices (ARSO).
Marriott Rewards®
Marriott Rewards members paid nights represent 60% of total TownePlace Suites room nights sold.
TownePlace Suites by Marriott provides affordable comfort in a relaxing, informal environment that reminds guests of home. Here are a few photo examples of the properties and a chance to experience the reasons more guests are turning to TownePlace Suites.
Brand Strategy