Marriott's Automated Reservation System for Hotel Accommodations (MARSHA) is a powerful reservation network and demand management tool. MARSHA is linked directly with the global distribution systems (GDS) operated by travel organizations, and leads the industry in GDS productivity. With 3% of the worldwide supply of hotel rooms, Marriott International realizes 20% of all reservations made via the GDS. In 2005, MARSHA generated nearly representing one out of every five room nights booked through the GDS. In 2005, MARSHA handled:

• 70 million reservations
• 168 million gross room nights
• US $22 billion in gross room revenue, including US $280 million in cross-sales among Marriott brands