It’s Right. It’s Easy. It Works.
Target Guest: Resourceful Achiever
The Fairfield Inn & Suites target guests are the most productivity-oriented of the select-service/extended-stay brands and are seeking confidence that they will have a positive travel experience. They are looking for:
• Confidence they will experience a “problem free” stay
• Respect, courtesy and reliable service
• Exceptional value
• Everything in working order
• Ability to keep their routine intact
• Straightforward and uncomplicated communication
Brand Positioning: Confident Travel
Only Fairfield Inn & Suites provides you with everything you need at an exceptional value. We give you the confidence that your trip will succeed, because we know you well enough to consistently deliver a hotel experience that’s just right.
Fairfield Inn & Suites by Marriott®
Flexible Designs for Evolving Markets
Fairfield Inn & Suites’ new prototype provides owners and investors with options and flexibility to meet specific market needs. Whether the hotel is located in an urban, secondary or tertiary market, this innovative design allows owners to adapt the model based on location and site requirements.
Experience the Fairfield Inn & Suites customer brand site
Downloads
1) Marriott 3rd Quarter 2011 Earnings Release. Comparable Systemwide North American Properties (includes US and Canada)
2) Smith Travel Research Services, September 2011 YTD. Competitive set of managed and franchised hotels opened and operating at least one full year or longer in the United States (Starview Comparable). See Franchise Disclosure Document for franchise-specific data.
3) Marriott Internal Database. Worldwide data of open properties and committed pipeline projects, 3rd Quarter 2011