The Brand Benefit: Tomorrow is a new opportunity to do something great
For the achiever who makes the most out of every opportunity, Marriott® Hotels & Resorts consistently supports and inspires these guests to work, relax and connect with others by providing real comfort, warmth and genuine care.
The Guest Profile: The achiever
- Optimizes every moment, every trip and every day
- Seeks balance between work and travel, time with family, friends and colleagues, and pursuing interests that calm and rejuvenate
- Looks for a hotel partner that will help them accomplish their goals
- Prefers uncompromising hospitality paired with those hotel experiences that will energize, delight and uplift them
HHI $169K (mean)
Age 43 (mean)
Gender 77% male
Leisure Trips / Year 4 trips (mean)
Marriott Rewards Members 83%
Elite Status with Marriott 34%