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Renaissance® Hotels

Intriguing, Indigenous, Independent

With a penchant for exploration and discovery, Renaissance truly embodies the spirit of its name. Throughout the world, it sparks the imagination with a locally relevant, expressive air that is far from routine – a celebration of creativity, urbanity and living life extraordinarily.
For the liberated traveler who values every opportunity to collect new tastes, sights, sounds, feelings and experiences, Renaissance® is expressly designed to wow them, providing the deeply satisfying moments, stimulating environments and savvy service they seek.

The Brand Benefit: Savvy, multi-dimensional, approachable and creative

At Renaissance, guests are encouraged to break from the routines and rigors of business travel so they can enjoy a stimulating, fulfilling stay.

The Guest Profile: The Discoverers

  • Intellectually Curious: always enriching their lives
  • Fun Loving: even when traveling for business
  • Inspired: the belief in the power of imagination
  • Adventuresome: in search of something wonderfully new
  • Exuberant: carefree, outgoing and enthusiastic
  • Engaged: interested in the nuances that surround them

The Guest Experience: Enriching, bold, imaginative, sophisticated

  • Genuine and Provocative: the wow factor, from daring design to intriguing dining
  • Be On or Off Stage: the option to mix-and-mingle or relax in private spaces
  • Savvy Service: refined individual attention that promotes enjoyment
  • Local Treasure: immersing guests in the local color and experiences

Experience the Renaissance Hotels & Resorts brand site

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Brand Performance    
Occupancy(1,3) 68.8%   
ADR(1,3) $131.96  
RevPAR(1,3) $90.76  
RevPAR Index(2,3) 114.4%  
Channel Contribution(2,3) 55.5%  
Marriott Rewards Paid Room Nights(4) 56%  
Overall Guest Satisfaction(4) 81.5%  
Global distribution(4) Units Rooms
Open 153 51,900
Pipeline 49 12,178

 


( (1) As of December 31, 2012, there were 81 North American (U.S. and Canada) open and operating Renaissance Hotels; of these, 44 were franchised. There were 41 North American franchised hotels for which Smith Travel Research, Inc. data was available and which, as of December 31, 2012, were open and operating as franchised Renaissance Hotels at least 2 years and, in the case of U.S. hotels, satisfied each of the following conditions (the Conditions"). They did not undergo at any time during the preceding 2 years: (1) a rooms renovation that resulted in 5% or more of the total number of available rooms at such hotel being taken out of service for the year in which the renovation occurred; (2) a public space renovation that resulted in revenue displacement during the year in which such renovation occurred of 5% or more of the annual available room nights at the average daily rate of the most recent year prior to the renovation during which the hotel satisfied each of the Conditions; and (3) an expansion that resulted in an increase in revenues of 5% or more of the annual available room nights (before the expansion) at the average daily rate of the most recent year prior to the expansion during which the hotel satisfied each of the Conditions. Such hotels are referred to as “Smith Travel Included Franchised Hotels (STIFH). For the 1 year period ended December 31, 2012, the STIFH achieved an average occupancy rate of 68.8%. The occupancy rate for the STIFH ranged from a high of 88.4% to a low of 47.8% and 24 of the STIFH (59%) achieved an average occupancy rate equal to or greater than 68.8%.The "average occupancy rate" is the total occupied rooms reported divided by total available rooms for the entire period. For the 1 year period ended December 31, 2012, the STIFH achieved an average daily room rate of $131.96. The average daily room rate for the STIFH ranged from a high of $195.60 to a low of $91.83 and 20 of the STIFH (49%) achieved an average daily room rate equal to or greater than $131.96. The “average daily room rate" is the gross room sales divided by total occupied rooms. For the 1 year period ended December 31, 2012, the STIFH achieved an average revenue per available room ("RevPAR") of $90.76. The RevPAR of the STIFH ranged from a high of $141.35 to a low of $56.57 and 20 of the STIFH (49%) achieved or exceeded the average RevPAR of $90.76. The “average RevPAR" is the gross room sales divided by total available rooms. For the 1 year period ended December 31, 2012, the STIFH achieved an average RevPAR Index of 114.4%. The RevPAR Index of the STIFH ranged from a high of 188.2% to a low of 82.3% and 23 STIFH (56%) achieved an average RevPAR Index equal to or greater than 114.4%. “RevPAR Index" measures the fair share of the amount of available revenue a hotel (or hotel brand) receives relative to its competitive set (as defined by each hotel or brand) within a given market. 

 

(2) There were 42 North American franchised Renaissance Hotels that, as of December 31, 2012, were open and operating as franchised Renaissance Hotels at least 2 years and, in the case of U.S. hotels, satisfied each of the Conditions (the “North American Included Franchised Hotels (NAIFH)"). During 2012, the average number of gross room nights booked through the Marriott Channels for NAIFH was 50,491 gross room nights per hotel. Gross room nights for hotels ranged from 12,296 for a small NAIFH with fewer than 150 rooms to 119,388 for a NAIFH with more than 500 rooms and 17 of the NAIFH (40.5%) had more than 50,491 gross room nights booked through the Marriott Channels. As a percentage of gross room nights per hotel, the percentage booked through the Marriott Channels for NAIFH in 2012 ranged from 28.4% to 69.6%, and the average percentage was 55.5% and 26 of the NAIFH (61.9%) had at least 55.5% of their gross room nights booked through the Marriott Channels. For the 1 year period ended December 31, 2012, hotel guests at NAIFH who were members of Marriott Rewards generated Marriott Rewards eligible revenue that was approximately 56% of the total room night revenue at such hotels, with an average daily spend of $161. The total of all Marriott Rewards room nights for such NAIFH was approximately 1,357,000,generating approximately $218,695,000 in room revenue, not including taxes and tips. For such NAIFH, Marriott Rewards members paid for an average of 32,300 room nights. These Marriott Rewards hotel room nights ranged from 9,400 to 69,300 and 19 NAIFH (45%) achieved or exceeded the average of 32,300 paid Marriott Rewards room nights.

 

(3) See Item 19, Franchise Disclosure Document for Renaissance Hotels dated 3/31/2013. These statements relate to historical performance of franchised North American Renaissance Hotels that satisfy certain criteria as detailed above and are not guarantees of future performance. The figures above were based on hotels with at least two years of operating results. Hotels typically achieve lower results in their first year of operation. We do not claim or expect that you can or will expect to achieve the same average occupancy rate, average daily room rate, average RevPAR, RevPAR Index, reservations from the Marriott Channels, Marriott Rewards room nights, or club memberships or dues, as these figures will vary from hotel to hotel and will depend upon many variables and factors, including size, location, seasonality, competition, general economic conditions, the length of time your hotel has been open or affiliated with us, the condition and attractiveness of the hotel, the perception of your hotel by customers utilizing our distribution channels, the reputation for quality of service at the hotel, how effectively you participate in our programs and market your affiliation with us, and the efficiency with which you operate your hotel. Operating results are subject to numerous risks and uncertainties, including economic conditions, public reaction to terrorist attacks and political unrest, supply and demand changes for hotel rooms, competitive conditions in the hospitality industry, relationships with customers and property owners, and the availability of capital.

 

(4) Source: Marriott internal database. Global distribution figures represent open properties and pipeline projects as of Year-End 2013.