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Residence Inn by Marriott®

Thrive on Long Stays

Residence Inn is a leading performer and industry innovator. Building on the brand’s innovative spirit, Residence Inn is continuing to evolve to better support our guests with our new renovation guest room designs (available now for renovations and by Year End 2011 for new builds.)  

Key enhancements include:

  • A new desk design which offers room to spread out and work in comfort
  • A signature sofa which offers a place to work and relax
  • An updated bath area that is well-lit, with thoughtful storage

With over 80 nights a year on the road, hotels begin to blur together for the frequent extended stay business traveler. Residence Inn’s new designs now offer more than 40 décor combinations to help distinguish your hotel. Going beyond a welcoming, comfortable place to stay, Residence Inn’s new room flexibility makes your guests’ stay even more memorable.  Coupled with the Activated Gatehouse design, which offers zones for relaxing both indoors and out, a newly upgraded hot breakfast, and free WiFi, the ability for guests to thrive on long trips has never been better. 

Brand Positioning: Thrive

Residence Inn is the only place to stay specifically designed to restore and sustain your physical, mental, and emotional energy so you can thrive on long stays. Guests at Residence Inn have space to stretch out and flexible boundaries between work, social and down time.  The brand’s amenities and services allow guests to maintain their personal and business routines and provide the personal comforts that help them restore their energy in order to succeed.

Target Guest: The Marathon Business Traveler

  • Upscale frequent business travelers (average 22 trips/year) and extended stay business travelers (50% of business trips are 5 nights)
  • View extended stays as “marathon” business trips (vs. shorter “sprint” trips) and are unwilling to make sacrifices during long stays
  • Approximately 75% are Marriott Rewards members

The Guest Experience

The overall strength of the Residence Inn value proposition touches all elements of the guest experience.

  • Comforts of the Modern Home: Physical and emotional comforts, including upscale design and style, spacious suites with full kitchens and separate sleeping areas, comfortable seating, and evening social events.
  • Staying Strong: Restore and sustain for stamina. Helps keep all aspects of the guest
    well- being in balance through connectivity to home and office, exercise options, free hot breakfast, and comfortable places to work or relax.
  • Intuitive Human Touch: Intuitive, warm and knowledgeable touch of humanity that is especially needed on a long stay. Both the hotel design and staff service reflect the brand's extended stay expertise.

Experience the Residence Inn brand site

Downloads

Residence Inn Proto-Model Design Brochure  

Courtyard & Residence Inn Development Brochure - Middle East

Courtyard & Residence Inn Development Brochure - Africa

Brand Performance    
Occupancy(1,4) 77.7%   
Extended Stay Occupancy(3,4) 43.3%  
ADR(1,4) $120.03  
RevPAR(1,4) $93.20  
RevPAR Index(1,4) 125.6%  
Channel Contribution(2,4) 60.8%  
Marriott Rewards Paid Room Nights(2,4) 67%  
Overall Guest Satisfaction(5) 85.1%  
Global distribution(5) Units Rooms
Open 653 79,405
Pipeline 168 22,620

 


(1) As of December 31, 2012, there were 621 North American (U.S. and Canada) open and operating Residence Inn by Marriott hotels; of these, 490 were franchised. There were 469 North American franchised hotels for which Smith Travel Research, Inc. data was available and which, as of December 31, 2012, were open and operating as franchised Residence Inn hotels at least 2 years and in the case of U.S. hotels, satisfied each of the following conditions (the "Conditions"). They did not undergo at any time during the preceding 2 years: (1) a rooms renovation that resulted in 5% or more of the total number of available rooms at such hotel being taken out of service for the year in which the renovation occurred; (2) a public space renovation that resulted in revenue displacement during the year in which such renovation occurred of 5% or more of the annual available room nights at the average daily rate of the most recent year prior to the renovation during which the hotel satisfied each of the Conditions; and (3) an expansion that resulted in an increase in revenues of 5% or more of the annual available room nights (before the expansion) at the average daily rate of the most recent year prior to the expansion during which the hotel satisfied each of the Conditions. Such hotels are referred to as "Smith Travel Included Franchised Hotels (STIFH)". For the 1 year period ended December 31, 2012, STIFH achieved an average occupancy rate of 77.7%. The occupancy rate for STIFH ranged from a high of 94.5% to a low of 41.4% and 245 of STIFH (52%) achieved an average occupancy rate equal to or greater than 77.7%. The "average occupancy rate"is the total occupied rooms reported divided by total available rooms for the entire period. For the 1 year period ended December 31, 2012, STIFH achieved an average daily room rate of $120.03. The average daily room rate for STIFH ranged from a high of $283.49 to a low of $78.59 and 150 of STIFH (32%) achieved an average daily room rate equal to or greater than $120.03. The "average daily room rate" is the gross room sales divided by total occupied rooms. For the 1 year period ended December 31, 2012, STIFH achieved an average revenue per available room ("RevPAR") of $93.20. The RevPAR of STIFH ranged from a high of $262.31 to a low of $37.39 and 157 of STIFH (34%) achieved or exceeded the average RevPAR of $93.20. The "average RevPAR" is the gross room sales divided by total available rooms. For the 1 year period ended December 31, 2012, STIFH achieved an average RevPAR Index of 125.6%. The RevPAR Index of STIFH ranged from a high of 274.4% to a low of 62.0% and 240 STIFH (52%) achieved an average RevPAR Index equal to or greater than 125.6%. "RevPAR Index" measures the fair share of the amount of available revenue a hotel (or hotel brand) receives relative to its competitive set (as defined by each hotel or brand) within a given market.

(2) There were 469 North American franchised Residence Inn hotels that, as of December 31, 2012, were open and operating as franchised Residence Inn hotels at least 2 years and, in the case of U.S. hotels, satisfied each of the Conditions (the "North American Included Franchised Hotels (NAIFH)"). During 2012, the average number of gross room nights booked through the Marriott Channels for NAIFH was 22,671 gross room nights per hotel. Gross room nights for hotels ranged from 4,364 for a small NAIFH with fewer than 66 rooms to 149,380 for a NAIFH with more than 357 rooms and 172 of NAIFH (36.7%) had more than 22,671 gross room nights booked through the Marriott Channels. As a percentage of gross room nights per hotel, the percentage booked through the Marriott Channels for NAIFH in 2012 ranged from 33.3% to 81.2%, and the average percentage was 60.8% and 250 of NAIFH (53.3%) had at least 60.8% of their gross room nights booked through the Marriott Channels. For the 1 year period ended December 31, 2012, hotel guests at NAIFH who were members of Marriott Rewards generated Marriott Rewards eligible revenue that was approximately 67% of the total room night revenue at such hotels, with an average daily spend of $117. The total of all Marriott Rewards room nights for such NAIFH was approximately 10,488,000, generating approximately $1,227,582,000 in room revenue, not including taxes and tips. For such NAIFH, Marriott Rewards members paid for an average of 22,400 room nights. These Marriott Rewards hotel room nights ranged from 6,100 to 64,200 and 195 NAIFH (42%) achieved or exceeded the average of 22,400 paid Marriott Rewards room nights.

(3) For the 1 year period ending December 31, 2012, NAIFH achieved an average extended-stay occupancy ("ESOcc") of 43.3%. The ESOcc of NAIFH ranged from a high of 79.2% to a low of 3.9% and 226 of NAIFH (48.2%) achieved or exceeded the average ESOcc of 43.3%. The average "extended-stay occupancy" is the total extended-stay rooms (defined as any stay of five or more consecutive nights) divided by total available rooms.

(4) See Item 19, Franchise Disclosure Document for Residence Inn by Marriott dated 3/31/2013. These statements relate to historical performance of franchised North American Residence Inn hotels that satisfy certain criteria as detailed above and are not guarantees of future performance. The figures above were based on hotels with at least 2 years of operating results. Hotels typically achieve lower results in their first year of operation. We do not claim or expect that you can or will expect to achieve the same average occupancy rate, average daily room rate, average RevPAR, RevPAR Index, reservations, Marriott Rewards room nights, or ESOcc, as these figures will vary from hotel to hotel and will depend upon many variables and factors, including size, location, seasonality, competition, general economic conditions, the length of time your hotel has been open or affiliated with us, the condition and attractiveness of the hotel, the perception of your hotel by customers utilizing our distribution channels, the reputation for quality of service at the hotel, how effectively you participate in our programs and market your affiliation with us, and the efficiency with which you operate your hotel. Operating results are subject to numerous risks and uncertainties, including economic conditions, public reaction to terrorist attacks and political unrest, supply and demand changes for hotel rooms, competitive conditions in the hospitality industry, relationships with customers and property owners, and the availability of capital. 

(5) Source: Marriott internal database. Global distribution figures represent open properties and pipeline projects as of Year-End 2013.