Residence Inn by Marriott®

Residence Inn is a leading performer and industry innovator. Building on the brand’s innovative spirit, Residence Inn is continuing to evolve to better support our guests with our new renovation guest room designs (available now for renovations and by Year End 2011 for new builds.)  

Key enhancements include:

  • A new desk design which offers room to spread out and work in comfort
  • A signature sofa which offers a place to work and relax
  • An updated bath area that is well-lit, with thoughtful storage

With over 80 nights a year on the road, hotels begin to blur together for the frequent extended stay business traveler. Residence Inn’s new designs now offer more than 40 décor combinations to help distinguish your hotel. Going beyond a welcoming, comfortable place to stay, Residence Inn’s new room flexibility makes your guests’ stay even more memorable.  Coupled with the Activated Gatehouse design, which offers zones for relaxing both indoors and out, a newly upgraded hot breakfast, and free WiFi, the ability for guests to thrive on long trips has never been better. 

Brand Positioning: Thrive

Residence Inn is the only place to stay specifically designed to restore and sustain your physical, mental, and emotional energy so you can thrive on long stays. Guests at Residence Inn have space to stretch out and flexible boundaries between work, social and down time.  The brand’s amenities and services allow guests to maintain their personal and business routines and provide the personal comforts that help them restore their energy in order to succeed.

Target Guest: The Marathon Business Traveler

  • Upscale frequent business travelers (average 22 trips/year) and extended stay business travelers (50% of business trips are 5 nights)
  • View extended stays as “marathon” business trips (vs. shorter “sprint” trips) and are unwilling to make sacrifices during long stays
  • Approximately 75% are Marriott Rewards members

The Guest Experience

The overall strength of the Residence Inn value proposition touches all elements of the guest experience.

  • Comforts of the Modern Home: Physical and emotional comforts, including upscale design and style, spacious suites with full kitchens and separate sleeping areas, comfortable seating, and evening social events.
  • Staying Strong: Restore and sustain for stamina. Helps keep all aspects of the guest
    well- being in balance through connectivity to home and office, exercise options, free hot breakfast, and comfortable places to work or relax.
  • Intuitive Human Touch: Intuitive, warm and knowledgeable touch of humanity that is especially needed on a long stay. Both the hotel design and staff service reflect the brand's extended stay expertise.

Experience the Residence Inn brand site

Downloads

Residence Inn Development Brochure [pdf] Residence Inn Development Brochure
Residence Inn Proto-Model Design Brochure [pdf] Residence Inn Proto-Model Design Brochure
Urban by Marriott: Select Service & Extended Stay Brands Brochure [pdf] Urban by Marriott: Select Service & Extended Stay Brands Brochure


1) Marriott 3rd Quarter 2011 Earnings Release. Comparable Systemwide North American Properties (includes US and Canada)
2) Smith Travel Research Services, September 2011 YTD. Competitive set of managed and franchised hotels opened and operating at least one full year or longer in the United States (Starview Comparable). See Franchise Disclosure Document for franchise-specific data.
3) Marriott Internal Database. Worldwide data of open properties and committed pipeline projects, 3rd Quarter 2011

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