The Ritz-Carlton®

The Ritz-Carlton® name is synonymous with delivering the finest service and creating exceptional guest experiences.

The Brand Profile: Enlivens the senses, instills well-being, fulfills unexpressed wishes and needs

The Ritz-Carlton hotel guest enjoys genuine care and comfort. This is achieved through the finest personal service and facilities that ensure a warm, relaxed yet refined ambience.

The Guest Profile: A collector of experiences

  • Cultivated: well-traveled, well-heeled, educated and informed
  • Discerning: has the means and motivation to accept the best
  • Confident: able to ascertain what is needed to succeed
  • Connected: seeks experiences to stay in touch with the world

Experience The Ritz-Carlton brand site


1) Marriott 3rd Quarter 2011 Earnings Release. Comparable Systemwide North American Properties (includes US and Canada)
2) Smith Travel Research Services, September 2011 YTD. Competitive set of managed and franchised hotels opened and operating at least one full year or longer in the United States (Starview Comparable). See Franchise Disclosure Document for franchise-specific data.
3) Marriott Internal Database. Worldwide data of open properties and committed pipeline projects, 3rd Quarter 2011

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