(1) As of December 31, 2013, there were 308 North American (U.S. and Canada) open and operating SpringHill Suites by Marriott hotels; of these, 279 were franchised. There were 252 North American franchised hotels for which Smith Travel Research, Inc. data was available and which, as of December 31, 2013, were open and operating as franchised SpringHill Suites hotels at least 2 years and in the case of U.S. hotels, they satisfied each of the following conditions (the “Conditions”). They did not undergo at any time during the preceding 2 years: (1) a rooms renovation that resulted in 5% or more of the total number of available rooms at such hotel being taken out of service for the year in which the renovation occurred; (2) a public space renovation that resulted in revenue displacement during the year in which such renovation occurred of 5% or more of the annual available room nights at the average daily rate of the most recent year prior to the renovation during which the hotel satisfied each of the Conditions; and (3) an expansion that resulted in an increase in revenues of 5% or more of the annual available room nights (before the expansion) at the average daily rate of the most recent year prior to the expansion during which the hotel satisfied each of the Conditions. Such hotels are referred to as “Smith Travel Included Franchised Hotels (STIFH).” For the 1 year period ended December 31, 2013, STIFH achieved an average occupancy rate of 72.3%. The occupancy rate for STIFH ranged from a high of 90.5% to a low of 53.1% and 125 of STIFH (49%) achieved an average occupancy rate equal to or greater than 72.3%. The “average occupancy rate” is the total occupied rooms reported divided by total available rooms for the entire period. For the 1 year period ended December 31, 2013, STIFH achieved an average daily room rate of $107.86. The average daily room rate for STIFH ranged from a high of $174.39 to a low of $67.85 and 91 of STIFH (36%) achieved an average daily room rate equal to or greater than $107.86. The “average daily room rate” is the gross room sales divided by total occupied rooms. For the 1 year period ended December 31, 2013, STIFH achieved an average revenue per available room (“RevPAR”) of $77.94. The RevPAR of STIFH ranged from a high of $145.76 to a low of $39.95 and 99 of STIFH (41%) achieved or exceeded the average RevPAR of $77.94. The “average RevPAR” is the gross room sales divided by total available rooms. For the 1 year period ended December 31, 2013, STIFH achieved an average RevPAR Index of 111.7%. The RevPAR Index of STIFH ranged from a high of 243.5% to a low of 78.5% and 124 STIFH (49%) achieved an average RevPAR Index equal to or greater than 111.7%. “RevPAR Index” measures the fair share of the amount of available revenue a hotel (or hotel brand) receives relative to its competitive set (as defined by each hotel or brand) within a given market.
(2) There were 252 North American franchised SpringHill Suites hotels that, as of December 31, 2013, were open and operating as franchised SpringHill Suites hotels at least 2 years and, in the case of U.S. hotels, satisfied each of the Conditions (the “North American Included Franchised Hotels (NAIFH)”). During 2013, the average number of gross room nights booked through the Marriott Channels for NAIFH was 24,458 gross room nights per hotel and 112 of NAIFH (44.4%) had more than 24,458 gross room nights booked through the Marriott Channels. As a percentage of gross room nights per hotel, the percentage booked through the Marriott Channels for NAIFH in 2013 ranged from 12.1% to 84.5%, and the average percentage was 62.2% and 133 of NAIFH (52.8%) had at least 62.2% of their gross room nights booked through the Marriott Channels. For the 1 year period ended December 31, 2013, hotel guests at NAIFH who were members of Marriott Rewards generated Marriott Rewards eligible revenue that was approximately 58% of the total room night revenue at such hotels, with an average daily spend of $116. The total of all Marriott Rewards room nights for such NAIFH was approximately 4,061,000, generating approximately $469,124,000 in room revenue, not including taxes and tips. For such NAIFH, Marriott Rewards members paid for an average of 16,100 room nights. These Marriott Rewards hotel room nights ranged from 5,000 to 46,100 and 120 NAIFH (48%) achieved or exceeded the average of 16,100 paid Marriott Rewards room nights.
(3) See Item 19, Franchise Disclosure Document for SpringHill Suites by Marriott dated 3/31/2014.These statements relate to historical performance of franchised North American System hotels that satisfy certain criteria as detailed above and are not guarantees of future performance. The figures above were based on hotels with at least two years of operating results. Hotels typically achieve lower results in their first year of operation. We do not claim or expect that you can or will expect to achieve the same average occupancy rate, average daily room rate, average RevPAR, RevPAR Index, reservations, or Marriott Rewards room nights, as these figures will vary from hotel to hotel and will depend upon many variables and factors, including size, location, seasonality, competition, general economic conditions, the length of time your hotel has been open or affiliated with us, the condition and attractiveness of the hotel, the perception of your hotel by customers utilizing our distribution channels, the reputation for quality of service at the hotel, how effectively you participate in our programs and market your affiliation with us, and the efficiency with which you operate your hotel. Operating results are subject to numerous risks and uncertainties, including economic conditions, public reaction to terrorist attacks and political unrest, supply and demand changes for hotel rooms, competitive conditions in the hospitality industry, relationships with customers and property owners, and the availability of capital.
(4) Source: Marriott internal database. Global distribution figures represent open properties and pipeline projects as of 2nd Quarter 2014.