TownePlace Suites® offers a real living experience that puts guests at ease for the long haul, with thoughtful spaces for both working and living, a convenient market for quick, easy meals and snacks, plus free Corner Cup coffee.
Brand Positioning: Spacious and accommodating and designed for living
TownePlace Suites provides simple, quality surroundings and exceptional service for real living, helping guests settle into their stay in their new community — whether it’s for a few weeks or a few months.
Target Customer: The Do-It-Yourselfer
- Keep it Casual: a preference for a simple, comfortable, no-frills experience
- Value Conscious: very sensitive to wasting money on unessential expenses
- Self-Sufficient: have developed way to ensure a successful business trip
- Room Focused: not looking for the hotel to provide services they can find in the community
- Work Focused: but also appreciate the downtime to enjoy the surrounding area
