Skip Main Navigation

TownePlace Suites by Marriott®

Add life to longer stays.SM

TownePlace Suites® offers a real living experience that puts guests at ease for the long haul, with thoughtful spaces for both working and living, a convenient market for quick, easy meals and snacks, plus free Corner Cup coffee.

Brand Positioning: Spacious and accommodating and designed for living

TownePlace Suites provides simple, quality surroundings and exceptional service for real living, helping guests settle into their stay in their new community — whether it’s for a few weeks or a few months.

Target Customer: The Do-It-Yourselfer

  • Keep it Casual: a preference for a simple, comfortable, no-frills experience
  • Value Conscious: very sensitive to wasting money on unessential expenses
  • Self-Sufficient: have developed way to ensure a successful business trip
  • Room Focused: not looking for the hotel to provide services they can find in the community
  • Work Focused: but also appreciate the downtime to enjoy the surrounding area

The Guest Experience: Comfort, value, simplicity, adaptability

  • Designed for Living: studio, 1- and 2-bedroom suites, full kitchens, flexible space
  • Stay, Work, Play: providing everything for relaxing, working and staying on routine
  • Longer Stays = Savings: a most cost conscious approach to temporary living

Experience the TownePlace Suites brand site

Downloads

TownePlace Suites Proto-Model Design Brochure [pdf]

Brand Performance    
Occupancy(1,4) 72.5%   
Extended Stay Occupancy(3,4) 41.9%  
ADR(1,4) $90.20  
RevPAR(1,4) $65.43  
RevPAR Index(1,4) 112.2%  
Channel Contribution(2,4) 55.8%  
Marriott Rewards Paid Room Nights(2,4) 66%  
Overall Guest Satisfaction(5) 80.8%  
Global distribution(5) Units Rooms
Open 224 22,317
Pipeline 130 13,164

 


(1) As of December 31, 2012, there were 210 North American (U.S. and Canada) open and operating TownePlace Suites by Marriott hotels; of these, 188 were franchised. There were 157 North American franchised hotels for which Smith Travel Research, Inc. data was available and which, as of December 31, 2012, were open and operating as franchised TownePlace Suites hotels at least 2 years and in the case of U.S. hotels, satisfied each of the following conditions (the “Conditions”). They did not undergo at any time in the preceding 2 years: (1) a rooms renovation that resulted in 5% or more of the total number of available rooms at such hotel being taken out of service for the year in which the renovation occurred; (2) a public space renovation that resulted in revenue displacement during the year in which such renovation occurred of 5% or more of the annual available room nights at the average daily rate of the most recent year prior to the renovation during which the hotel satisfied each of the Conditions; and (3) an expansion that resulted in an increase in revenues of 5% or more of the annual available room nights (before the expansion) at the average daily rate of the most recent year prior to the expansion during which the hotel satisfied each of the Conditions. Such hotels are referred to as “Smith Travel Included Franchised Hotels (STIFH).” For the 1 year period ended December 31, 2012, STIFH achieved an average occupancy rate of 72.5%. The occupancy rate for STIFH ranged from a high of 91.8% to a low of 47.4% and 88 of STIFH (56%) achieved an average occupancy rate equal to or greater than 72.5%. The “average occupancy rate” is the total occupied rooms reported divided by total available rooms for the entire period. For the 1 year period ended December 31, 2012, STIFH achieved an average daily room rate of $90.20. The average daily room rate for STIFH ranged from a high of $169.58 to a low of $58.22 and 57 of STIFH(36%) achieved an average daily room rate equal to or greater than $90.20. The “average daily room rate” is the gross room sales divided by total occupied rooms. For the 1 year period ended December 31, 2012, STIFH achieved an average revenue per available room (“RevPAR”) of $65.43. The RevPAR of STIFH ranged from a high of $136.83 to a low of $32.29 and 58 of STIFH (37%) achieved or exceeded the average RevPAR of $65.43. The “average RevPAR” is the gross room sales divided by total available rooms. For the 1 year period ended December 31, 2012, STIFH achieved an average RevPAR Index of 112.2%. The RevPAR Index of STIFH ranged from a high of 201.7% to a low of 72.2% and 77 STIFH (49%) achieved an average RevPAR Index equal to or greater than 112.2%. “RevPAR Index” measures the fair share of the amount of available revenue a hotel (or hotel brand) receives relative to its competitive set (as defined by each hotel or brand) within a given market. 

 

(2) There were 157 North American franchised TownePlace Suites hotels that, as of December 31, 2012, were open and operating as franchised TownePlace Suites hotels at least 2 years and, in the case of U.S. hotels, satisfied each of the Conditions (the “North American Included Franchised Hotels (NAIFH)”). During 2012, the average number of gross room nights booked through the Marriott Channels for NAIFH was 16,697 gross room nights per hotel and 64 of NAIFH (40.8%) had more than 16,697 gross room nights booked through the Marriott Channels. As a percentage of gross room nights per hotel, the percentage booked through the Marriott Channels for NAIFH in 2012 ranged from 35.1% to 79.7%, and the average percentage was 60.9% and 83 of NAIFH (52.9%) had at least 60.9% of their gross room nights booked through the Marriott Channels. For the 1 year period ended December 31, 2012, hotel guests at NAIFH who were members of Marriott Rewards generated Marriott Rewards eligible revenue that was approximately 64% of the total room night revenue at such hotels, with an average daily spend of $91. The total of all Marriott Rewards room nights for such NAIFH was 2,622,000, generating approximately $238,302,000 in room revenue, not including taxes and tips. For such NAIFH, Marriott Rewards members paid for an average of 16,700 room nights. These Marriott Rewards hotel room nights ranged from 6,600 to 33,600 and 75 NAIFH (48%) achieved or exceeded the average of 16,700 paid Marriott Rewards room nights.

 

(3) For the 1 year period ending December 31, 2012,  NAIFH achieved an average extended-stay occupancy (“ESOcc”) of 41.9%. The ESOcc of NAIFH ranged from a high of 84.6% to a low of 14.1% and 68 of the NAIFH (43.3%) achieved or exceeded the average ESOcc of 41.9%. The average “extended-stay occupancy” is the total extended-stay rooms (defined as any stay of 5 or more consecutive nights) divided by total available rooms.

 

(4) See Item 19, Franchise Disclosure Document for TownePlace Suites by Marriott dated 3/31/2013. These statements relate to historical performance of North American TownePlace Suites hotels that satisfy certain criteria as detailed above and are not guarantees of future performance. The figures above were based on hotels with at least 2 years of operating results. Hotels typically achieve lower results in their first year of operation. We do not claim or expect that you can or will expect to achieve the same average occupancy rate, average daily room rate, average RevPAR, RevPAR Index, reservations, Marriott Rewards room nights, or ESOcc, as these figures will vary from hotel to hotel and will depend upon many variables and factors, including size, location, seasonality, competition, the length of time your hotel has been open or affiliated with us, the condition of the hotel, the quality of service at the hotel, and the efficiency with which you operate your hotel. Operating results are subject to numerous risks and uncertainties, including economic conditions, public reaction to terrorist attacks and political unrest, supply and demand changes for hotel rooms, competitive conditions in the hospitality industry, relationships with customers and property owners, and the availability of capital.  

 

(5) Source: Marriott internal database. Global distribution figures represent open properties and pipeline projects as of Year-End 2013.