Hotel Development in Europe

Luxury Tier

JW Marriott® Hotels & Resorts
The Ritz Carlton®
Bulgari Hotels & Resorts®

Collections Tier

Autograph Collection®

Lifestyle / Boutique Tier

EDITIONSM Hotels
Renaissance® Hotels & Resorts
AC Hotels by Marriott

Signature Tier

Marriott® Hotels & Resorts

Select Service Tier

Courtyard by Marriott®
SpringHill Suites by Marriott®
Fairfield Inn & Suites by Marriott®

Extended Stay Tier

Residence Inn by Marriott®
TownePlace Suites by Marriott®
Marriott® Executive Apartments

Europe Hotel Development Opportunities

With a strong representation across the continent, Europe continues to provide a broad range of hotel options to fit any market for both owners and travelers.

Marriott currently has 254 properties in Europe, and 41 approved or under construction as of June 2011. Opportunities are available for the following brands:

  • Luxury, Collection and Lifestyle/Boutique Hotels: Bulgari, The Ritz-Carlton, JW Marriott Hotels & Resorts, Autograph Collection, EDITION, Renaissance and AC Hotels
  • Signature Hotels: Marriott Hotels & Resorts
  • Select Servic Hotels: Courtyard
  • Extended Stay Hotels: Residence Inn and Marriott Executive Apartments

To fuel regional growth of our brands and satisfy Marriott’s loyal customers, Marriott.com has been customized for several languages in the region, including German, French and the Queen's English.

Partnering in Success

Marriott enjoys a strong collaborative relationship with its owners and franchisees, which is reflected in high franchisee and owner satisfaction. Outside North America, a multidisciplinary team from Marriott’s regional offices works to ensure that owners and franchisees are able to meet brand standards, fulfill the company’s commitment to the guest, compete effectively in a particular market, and support the company’s service and relationship strategy.

Marriott Rewards Membership Growth

Marriott Rewards memberships in Europe totaled almost 3.7 million as of June 20111, reflecting strong growth in customer loyalty and industry dominance as the number-one hotel loyalty program. Learn more

For more information on developing in Europe, please contact us.   
For a list of regional development contacts, click here. [pdf]

1Marriott Rewards Loyalty News, 2nd Quarter 2011 YTD. Compiled from member activity in the Marriott Rewards database of points awarded for charged hotel stays.

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