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Hotel Development in Europe


Europe Hotel Development Opportunities

With a strong representation across the continent, Europe continues to provide a broad range of hotel options to fit any market for both owners and travelers.

Marriott currently has nearly 290 properties in Europe, and over 50 approved or under construction projects as of year-end 2013. Opportunities are available for the following brands:

  • Luxury, Collection and Lifestyle/Boutique Hotels: Bulgari, The Ritz-Carlton, JW Marriott, EDITION, Autograph Collection Hotels, Renaissance Hotels, AC Hotels by Marriott, and MOXY HOTELS
  • Signature Hotels: Marriott Hotels
  • Select Service Hotels: Courtyard by Marriott
  • Extended Stay Hotels: Residence Inn by Marriott and Marriott Executive Apartments

To fuel regional growth of our brands and satisfy Marriott’s loyal customers, has been customized for several languages in the region, including French, Dutch, Italian, Portuguese, Russian, Spanish, and the Queen's English.

Partnering in Success

Marriott enjoys a strong collaborative relationship with its owners and franchisees, which is reflected in high franchisee and owner satisfaction. Outside North America, a multidisciplinary team from Marriott’s regional offices works to ensure that owners and franchisees are able to meet brand standards, fulfill the company’s commitment to the guest, compete effectively in a particular market, and support the company’s service and relationship strategy.

Marriott Rewards Membership Growth

Marriott Rewards memberships in Europe totaled over 5.1 million as of year-end 20131, reflecting strong growth in customer loyalty and industry dominance as the number-one hotel loyalty program. Learn more

For more information on developing in Europe, please contact us. For a list of regional development contacts, click here

1 Marriott Rewards Data, Year-End 2013. Compiled from member activity in the Marriott Rewards database of points awarded for charged hotel stays.