The Polar Bear Club phenomenon
Most people like to be perceived as cool. But members of Polar Bear Clubs around the world take this notion to the extreme. If you're not familiar with the phenomenon, Polar Bear Clubs gather with one purpose... to jump into freezing-cold winter-chilled water wearing just a swimsuit! The collective motto of these oddball Northern gatherings: "When you start your day at 0 degrees, there's no place to go but up."