Conception: The Beginning
It all started with a party, a bet, and a game of golf at the St. Petersburg Beach Drive home of Aymer Vinoy Laughner, a wealthy Pennsylvania businessman, where in 1923, famed golfer Walter Hagen drove several golf balls off the face of his host’s prized pocket watch. The wager: whether the watch’s crystal would survive Hagen’s powerful drive. It did, and the golf balls landed across Beach Drive on a residential waterfront property.
Laughner’s party guests suggested he purchase the property and build a grand resort – one that would carry his name. Laughner purchased the land for $170,000. Led by architect Henry L. Taylor and contractor George A. Miller, construction for the Vinoy Park Hotel began on February 5, 1925. The contractor set a construction record for completing the 375-room hotel in just under 10 months, in time for a grand opening on New Year's Eve 1925.
1920s & 1930s: The Golden Years
On New Year’s Eve 1925, the Vinoy’s first guests paused outside the hotel’s imposing portals, admiring its facade of intricately carved stone columns and elaborate frescos. With a buzz of excitement, they stepped into the enormous lobby that revealed a vaulted ceiling that soared 25 feet; huge, hand-stenciled pecky cypress ceiling beams; and massive chandeliers suspended by hand-tooled leather straps. Even the glazed tile floor gleamed with hand-painted accents.
The ballroom where they rang in the New Year was just as impressive: two stories high, 50 feet wide, and 125 feet long, it was a masterpiece of Georgian-style symmetry, described as one of the largest and most beautiful ballrooms in Florida. At $20 per room, the hotel’s nightly rate on opening day was one of the most expensive in the state.
The Vinoy opened just as the "Boom Era" in Florida was ending. However, it attracted well-to-do Northerners who were looking for a warm, elegant, recreational destination in the winter. It quickly became one of the country’s most prestigious and coveted getaways for the world’s rich and famous families, along with Hollywood stars, celebrities, presidents and authors.
In spite of the Great Depression gripping the country, the 1930s still attracted wealthy Northerners to the Vinoy, who arrived by train or car to experience the resort’s carefree ambience, lavish pleasures and refined hospitality. Celebrities, presidents and the local elite continued to flock to the hotel and solidified its position as the “grand dame” of St. Petersburg, whose residents called upon the hotel to host their most important social occasions. In 1932, D.L. Clark, of candy bar fame, purchased the Coffee Pot Golf Course on Snell Island for $156,000. This would later become the golf course for the Vinoy.
1940s: The War Era
As the country eased out of the Great Depression and into the cold reality of the Second World War, the Vinoy Park Hotel shifted to a more patriotic purpose. On July 3, 1942, the Vinoy ceased operation as a hotel and was leased to the U.S. Army Air Force and subsequently the United States Maritime Service as housing and a training center for military cooks and bakers. By the time the training center was closed, more than 100,000 trainees had passed through the city of St. Petersburg.
In December 1944, after substantial repairs to the property were made, the Vinoy re-opened to the general public for the season. A year later, the hotel opened for its 29th season under new ownership when Chicago businessman Charles H. Alberding purchased the hotel for $700,000. Weekly rates ranged from $112 to $224, including meals.
1950s & 1960s: The Decline
Post-war America coincided with the country’s great highway expansion and the glory days of the automobile. Florida, once again, was the “go-to” destination for winter sun-seekers and the Vinoy welcomed them in much the same way as it had for the past three decades – as an elegant oasis overlooking Tampa Bay where guests could enjoy superb cuisine, incomparable service, and a genteel ambience. But the advent of air conditioning and the Vinoy’s resistance to it prompted guests to seek cooler environs elsewhere, and the Vinoy soon fell out of favor. By the late 1960s, the lack of regular maintenance took its toll on the Vinoy and it stood as a sad relic of St. Petersburg’s golden past.
1970s & 1980s: The Bottom
By the early 1970s, the Vinoy had declined into a low-rent boarding house, commanding $7 per night, far less than the extravagant nightly rate of $20 in 1925. Finally, in 1974, the hotel closed its doors for good. Much of the hotel’s effects – china, silver, and crystal among them – were sold at public auction. In 1978, in spite of its dilapidated condition, the citizens of St. Petersburg petitioned to secure the landmark hotel’s place on the National Register of Historic Places. Yet, throughout the 1980s, the hotel remained empty and served as a haven to homeless wanderers and SWAT teams who used it for training.
In 1984, a voter referendum by the loyal citizens of St. Petersburg saved the Vinoy from the wrecker’s ball. Clearly, the building held a place in the city’s historic heart. In December 1989, the St. Petersburg-based Federal Construction Company was awarded a $33.6 million contract to renovate and expand the Vinoy.
In May 1990, after sitting unoccupied for 18 years, the restoration and reconstruction of the Vinoy began. For two years, architects, interior designers and local historians took careful consideration to preserve or recreate the historic landmark’s original Mediterranean Revival design and detailing. The original pecky cypress beams, which were originally installed because they were impervious to pests, were removed, numbered, cleaned and replaced. The Pompeian frescos that so lavishly adorned the main dining room underwent meticulous restoration. The glazed quarry tile floor and the ballroom’s ornate plaster castings all, too, were restored to their original grandeur.
Ironically, as the painstaking restoration of this local treasure unfolded, the hotel revealed a treasure of its own. Workers removing an oddly placed wall between the ballroom and lobby discovered a hidden vault containing 1,400 silver pieces, wrapped in newspapers dated 1934, and most stamped "The Vinoy.”
During the two-year, $93 million reconstruction of the Vinoy, the hotel was also expanded and enhanced to appeal to the contemporary traveler. In addition to the original pink palace, visitors would now enjoy a new guest tower, a state-of-the-art tennis complex, a Ron Garl designed 18-hole golf course, two heated outdoor swimming pools and three spas, a fully equipped fitness center, and a 74-slip marina. And of course, the Vinoy was now fully air-conditioned.
In 1992, the Vinoy reopened as a Stouffer Hotel, restored to its original grandeur and its place as the epicenter of St. Petersburg’s waterfront downtown. It was named by the National Trust for Historic Preservation as one of the Historic Hotels of America. In 1993, Stouffer Hotels was acquired by the Renaissance Hotel Group and the hotel was renamed the Vinoy Renaissance St. Petersburg Resort & Golf Club.
The New Millennium
As the new millennium began, The Vinoy Renaissance St. Petersburg Resort & Golf Club continued to incorporate additional innovations and improvements. A $3.5 million renovation in 2008 included the complete makeover of the two signature Presidential Suites, the Plaza Ballroom, and meeting rooms. The Vinoy's Lobby Promenade Lounge was reconfigured with a new bar and expanded cocktail seating. The entrance to The Vinoy's signature restaurant, Marchands Bar & Grill, was redesigned to showcase the popular Vinoy Bar with the addition of private dining options.
Now celebrating its 85th anniversary, the Vinoy continues to expand upon its legacy of comfort and elegance. Just as in years past, guests can enjoy luxurious amenities designed to pamper and restore within stunning surroundings and a chance to experience unique moments for a lifetime of memories.
Welcoming the Rich & Famous
From the moment it opened in 1925, the Vinoy attracted the rich and powerful. The wealthy and famous. The grandest of all the 1920s Boom Era hotels, the Vinoy became one of the country’s most prestigious destinations, a coveted getaway for notable families, such as the Pillsburys and Fleischmanns, along with Hollywood stars, celebrities, presidents, and authors. Jimmy Stewart, Babe Ruth, Admiral Richard Byrd, Calvin Coolidge, and Herbert Hoover were all known to grace the Vinoy Veranda at one time or another.
In the 1950s and 1960s, Marilyn Monroe and Joe DiMaggio visited the hotel. More recently, celebrities who have enjoyed the resort’s hospitality include the late Paul Newman and Eartha Kitt, Raquel Welch, Julia Roberts, Brad Pitt, Jay Leno, George Clooney, Bo Derek, Carol Burnett, Vicki Lawrence, Tom Petty, Wolfgang Puck, Joe Namath, Melissa Etheridge, Tiger Woods, B.B. King, Dionne Warwick, Mikhail Baryshnikov, Olivia Newton John, and Harrison Ford.
Paul's Landing Beer
The Vinoy Renaissance Resort & Golf Club is staying true to its historic roots, celebrating all things hops with the recent debut of their own craft brew, Paul's Landing.
The inspiration started with Miss Hallie Fedowich, who worked at the Vinoy Park hotel in 1959 as a server in Marchand's and joined us for lunch in May 2013. We spent some time listening to her stories of the Vinoy, and how guests and hotel employees spent their days. During our conversation, she shared that it was always said that an orange grove was once where the Vinoy Park Hotel stood, and that when Vinoy Laughner signed the contract for the property to build the hotel, he stood in the orange grove with the farmer and penned the contract on the back of the developer.
Fast forward to today, we started exploring a Chef-crafted beer with 3 Daughters Brewing. We wanted to create something that told a story and fit the history of the Vinoy. Our local Historian worked with the Museum of History in St. Petersburg to go on a fact finding mission. We uncovered the story of William Paul and "Paul's Landing." It was William Paul who helped pioneer not only the location where the Vinoy now sits, but also planted the first 50 seedlings in the fall of 1854.
Much like Paul, The Vinoy worked to create something new, and the history of the resort seemed like the perfect inspiration to get started. The Vinoy invites guests to discover the refreshing and indigenous citrus wheat flavors while sipping on St. Petersburg history.