Skip Main Navigation

Fairfield Inn Tracy

2410 Naglee Road  Tracy  California  95376  USA 


Check Rates & Availability

(proof of eligibility required at check-in)

About special rates and awards

Tracy Hotels

To make reservations by phone, call 1-800-228-2800 in the USA and Canada (or any of our worldwide reservation telephone numbers).

Visitor's Guide: San Jose

Great Demo! Workshop On Oct 9 & 10, 2013

  • Date: Oct 9 - 10, 2013
  • Time: 8:30 am
  • Admission: USD 931.80
  • Buy tickets  


Create and Deliver Surprisingly Compelling Software Demonstrations "Do The Last Thing First" — the recipe for a Great Demo!This is an interactive workshop with Peter Cohan geared especially for you who demonstrate B-to-B software to your customer and channels. Bring a copy of your demo and be prepared to present it — we'll help you turn it into a surprisingly compelling demo!"Peter Cohan's Great Demo method really works. It helped us win DEMOgod, and it has allowed us to explain our offering much more clearly to prospects."  Chaim Indig, CEO, Phreesia OVERALL OBJECTIVES Establish a framework, including skills and processes, to create and deliver improved software demonstrations and increase success in the sales and deployment of your organization's software products. WORKSHOP DELIVERABLES: 1. Determine the right content for a demonstration, based on the customer's business needs and objectives. 2. Organize the content in a novel, logical progression that maps to audience needs and depth of interest and engage and prove your capabilities within the first six minutes of the demonstration. 3. Prepare demonstrations using the new method. 4. Present demonstrations with the highest probability of success in achieving the desired objectives. 5. Manage a range of real-life situations and scenarios. ABOUT THE SPEAKER: Peter Cohan, Principal at The Second Derivative Community Web Site: Cohan is the founder and principal of The Second Derivative, focused on helping software organizations improve their sales and marketing results - primarily through improving organizations' demonstrations.The bulk of his experience is with complex, enterprise software and strategic systems sold to varied audiences in a range of vertical markets. He has enjoyed roles in technical and product marketing, marketing management, sales and sales management, and senior management.In 2003, he authored Great Demo!, a book that provides methods to create and execute compelling demonstrations. The 2nd edition of Great Demo! was published March, 2005.

Identification of these resources is solely for the convenience of our guests. Neither Marriott International, Inc. nor any of its affiliates or franchisees endorses or is a sponsor of these resources.