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Marriott Shoals Hotel & Spa

10 Hightower Place  Florence  Alabama  35630  USA 

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(proof of eligibility required at check-in)

About special rates and awards

To make reservations by phone, call 1-800-228-9290 in the USA and Canada (or any of our worldwide reservation telephone numbers).

Local Area

In the Shoals area it’s all about the music, come to Marriott Shoals and hear some of the best!  

We are a top hotel in Florence near University of North Alabama and other unforgettable attractions.

Enjoy First Friday's in downtown Florence with excellent local shopping and entertainment.

  • Low: 19F | -7C

    PM Partly Cloudy


  • Sperry's Restaurant 5 miles  



    Open for dinner

    Famouns for steaks and seafood. Visit the Side Door Lounge for a more casual experience.

  • Rosie's Mexican Cantina 5 miles



    Open for lunch and dinner

  • Georges Steak Pit 12 miles  



    Open for dinner

    Locally owned hickory grilled steaks and seafood

  • Ricatoni's Restaurant 5 miles  



    Open for lunch and dinner

  • Sweet Basil Cafe 10 miles



    Open for lunch


Comprehensive dining guide 



  • Robert Trent Jones Golf Trail - The Shoals 8 miles

    Phone:  +1 256 446 5111

    • Greens fees apply
    • Rentals and Lessons
    • Putting green and Driving range
    • Robert Trent Jones Golf Trail - The Shoals
      18 holes,  8000 yards.  Par for course: 72
      Designed by Robert Trent Jones


  • Biking trail 5 miles
  • Bowling 2 miles
  • Hiking 5 miles
  • Horseback riding 12 miles
  • Jet-skiing 5 miles


Family & Children's Activities

  • Children's Museum of the Shoals
    • Phone: +1-256-765-0500
    • Educational Activities/Walking Trail
    • Fee: 5.00 USD
  • Spring Park Tuscumbia (Historic)
    • Phone: +1-256-386-5670
    • Train Ride, Playground, Spring Creek Golf
  • McFarland Park Florence
    • Phone: +1-256-740-8817
    • Water slide, miniature golf
  • Ivy Green - Birthplace of Helen Keller 10 miles
    • Phone: +1-256-383-4066
    • Historic Birthplace, Miracle worker play during summer months




Local Tour Services

Nearby Cities



  • Huntsville International Airport - HSV

    Hotel direction: 62 miles W

    • Airport shuttle service, reservation required, fee: 110 USD (one way)
    • Alternate transportation: Executive Connection; fee: 110 USD (one way) ;reservation required
    • Estimated taxi fare: 200 USD  (one way)

    Visit HSV airport website  

    I-565W toward I-65/Decatur, I-65N via Exit 1 toward Nashville to US-72 exit (#351) toward Athens/Huntsville, turn left onto US-72W/AL-2W, continue to follow US-72W, turn left onto AL-133

  • Birmingham-Shuttlesworth International Airport - BHM

    Airport Phone: +1 205 595 0533

    Hotel direction: 123 miles N

    This hotel does not provide shuttle service.

    • Alternate transportation: Executive Connection; fee: 275 USD (one way) ;reservation required

    Visit BHM airport website  

    North for .5 miles slight left at Messer Airport Hwy. Drive 0.9 miles merge onto I-20W/I-59S via the ramp to Downtown Tuscaloosa. 4.5 miles to exit 124B to merge onto I-65N to Huntsville. 49.6 miles to exit 310 to Moulton. Left at traffic light off ramp. Drive 57.5 miles and take right onto AL-133/Wilson Dam Road. Drive 7.4 miles and cross Patton Island Bridge (Tennessee River) take a right at the light on Iron Ramp Road, merge right at light onto Veterans Drive. 1.4 miles to the Marriott on the right.

  • Nashville International Airport - BNA

    Airport Phone: +1 615 350 5000

    Hotel direction: 125 miles S

    This hotel does not provide shuttle service.

    • Alternate transportation: Executive Connection; fee: 275 USD (one way) ;reservation required

    Visit BNA airport website  

    Exit taking slight left toward Nashville/Terminal/I-65/I-40W/Parking/I-24. Merge onto I-40W via ramp to Nashville/I-65/I-24. Drive 4 miles take exit 53 to merge onto I-440W toward Memphis. Drive 2.6 miles to exit 5 onto I-65S to Huntsville. Drive 95.8 miles to exit 351 for US 72 toward Athens/Huntsville. Turn right onto US 72E/US 72W following US-72 E. Drive 40-5 miles and take left onto Cox Creek Parkway Hwy 133. Marriott is 1.6 miles on right.

  • Memphis International Airport - MEM

    Airport Phone: +1 901 992 8000

    Hotel direction: 148 miles E

    This hotel does not provide shuttle service.

    • Alternate transportation: Executive Connection; fee: 275 USD (one way) ;reservation required

    Visit MEM airport website  

    Head east0.7 miles. Take ramp to Downtown/I-240. Drive 0.4 miles amd merge onto Plough Blvd. Dirve 1.4 miles and take ramp onto I-240E. Drive 5.9 miles and take exit 16 to merge onto Bill Morris/TN-385E. Drive 14.6 miles to US-72/US 72E exit toward Collierville. Drive 0.4 miles and turn right at US72/US72E. Drive 119 miles and turn left at US 43-N/Woodward Ave. Dirve 4.3 miles and merge to the right to Florence. Drive 1.7 miles take right on Veterans Drive, 1.8 miles Marriott is on the right

  • Northwest Alabama Regional Airport - MSL

    Airport Phone: +1 256 381 2869

    Hotel direction: 5.8 miles NW

    • Airport shuttle service, on request, complimentary
    • Estimated taxi fare: 15 USD  (one way)

    Visit MSL airport website  

    Depart on Avalon Ave West. Turn Right onto AL 133/SE Wilson Dam Road. Continue to follow AL-133 across Tennessee River which ends at Cox Creek Parkway. Right off 133 to Cox Creek to parking lot.



Complimentary on-site parking

Valet Parking

Valet parking, fee: 15 USD daily

RV or large vehicles parking will be in the conference center parking area below the hotel, ask front desk at check in.


  • Nearby:
    • Hertz  

      2354 Florence Blvd

      Florence, Alabama 35630

      Phone: +1-256-764-0881

    • Enterprise Rent-A-Car  

      2321 Mall Drive

      Florence, Alabama 35630

      Phone: +1-256-767-0292

    • Avis  

      1718 T Ed Campbell (Muscle Shoals Airport)

      Muscle Shoals, Alabama 35661

      Phone: +1-256-389-8509

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Marriott Shoals Hotel & Spa

Marriott Shoals Hotel & Spa Marriott Shoals Hotel & Spa

10 Hightower Place

Florence, Alabama 35630

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