Courtyard by Marriott® (NYSE: MAR) is making business travel easier by sponsoring the new “My Travel” application developed by TripIt, Inc. on LinkedIn. When it was launched, Courtyard quickly transformed the hotel industry, as the first brand built specifically for business travelers. The brand continues to innovate with this advertising approach, enabling Courtyard to better target its core customers and increase bookings.
TripIt, an online travel itinerary web service, is teaming up with LinkedIn, the world’s largest online business network, to offer LinkedIn’s 30-million members an easier way to plan and keep track of their travel itineraries. They will also be able to share travel plans with their LinkedIn online professional network. Online ads for Courtyard will appear within the TripIt My Travel application. The ads will include a link to www.courtyard.com, making it convenient for users to find Courtyard hotels and make room reservations as they plan their business travel.
“The innovative Courtyard by Marriott brand is designed help business travelers be more productive on the road,” said Gini Gladstone, Senior Director of Marketing Strategy and Programs. “We’re very excited to be a part of this new TripIt My Travel application on LinkedIn because members of the professional network are Courtyard’s core customers.”
The TripIt tool is part of the first round of LinkedIn applications launched today that will offer LinkedIn members a more robust experience When LinkedIn members add the TripIt My Travel application to their page, Courtyard’s logo will appear with an link to www.courtyard.com.
Click here to view a demo of the TripIt application on LinkedIn sponsored by Courtyard by Marriott on YouTube.
Click here More information on LinkedIn Applications.
MARRIOTT INTERNATIONAL, Inc. (NYSE:MAR) is a leading lodging company with more than 3,100 lodging properties in the United States and 66 other countries and territories. Marriott International operates and franchises hotels under the Marriott, JW Marriott, The Ritz-Carlton, Renaissance, Residence Inn, Courtyard, TownePlace Suites, Fairfield Inn, SpringHill Suites and Bulgari brand names; develops and operates vacation ownership resorts under the Marriott Vacation Club, Horizons by Marriott Vacation Club, The Ritz-Carlton Club and Grand Residences by Marriott brands; operates Marriott Executive Apartments; provides furnished corporate housing through its Marriott ExecuStay division; and operates conference centers. The company is headquartered in Bethesda, Md., and had approximately 151,000 employees at 2007 year-end. It is ranked as the lodging industry’s most admired company and one of the best companies to work for by FORTUNE®, and has been recognized by the U.S. Environmental Protection Agency (EPA) with the 2007 Sustained Excellence Award and Partner of the Year since 2004. In fiscal year 2007, Marriott International reported sales from continuing operations of $13 billion. For more information or reservations, please visit our web site at www.marriott.com.
LinkedIn takes your personal business network online, giving you access to people, jobs and opportunities like never before. Built upon trusted connections and relationships, LinkedIn has established the world’s largest and most powerful business network. Currently, over 30 million professionals are on LinkedIn, representing all five hundred of the Fortune 500 companies, as well as a wide range of household names in technology, financial services, media, consumer packaged goods, entertainment, fashion, and numerous other industries. LinkedIn is backed by world-class investors including Sequoia Capital, Greylock Partners, the European Founders Fund, Bessemer Venture Partners, Bain Capital Ventures and now Goldman Sachs, McGraw Hill and SAP Ventures.
TripIt is an intelligent travel organizer that helps do-it-yourself travelers manage their travel plans so that their trips go more smoothly. Travelers simply forward their purchase confirmation emails to TripIt and TripIt automatically creates master itineraries with travel plans and other critical information. With TripIt, it’s easy for a traveler to print or access their trip plans from anywhere–and to share itineraries and travel calendars with friends in their TripIt network.