Magic springs from the city’s diverse mix of people and cultures.

New York City packs a vibrant diversity — of people, culture, architecture and nature — into a compact area. Finding iconic spots in the madness is easy. But understanding the rhythm of the city requires exploration. It means experiencing the homegrown with the imported, the historic with the fresh, the world-class with the down-to-earth. Discovering the city’s heart can be challenging, but it makes for an exciting ride.

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Explore New York City

  • Midtown Manhattan & Times Square
  • East Village
  • Financial District
  • Upper East Side
  • Upper West Side
  • Downtown Brooklyn
  • DUMBO

Midtown Manhattan & Times Square

Overview

With venues open around the clock and a walkable collection of some of America’s most iconic sights, you’ll never run out of things to do here. Duck into world-class museums and upscale shops. And don’t miss Times Square, home to virtually every Broadway theater, a mind-boggling number of neon lights and tons of restaurants and nightclubs.

Known For

Museums, Shopping, Famous Sites, Parks , Architecture

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East Village

Overview

Among the tony shops and acclaimed restaurants, you can still find traces of this neighborhood’s rich past that attracted everyone from Ukrainians to punk rockers. Check out the area’s music and art scene to discover why today’s creative class chooses to live, work, drink and dine here.

Known For

Restaurants, Music, Bars, Shopping

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Financial District

Overview

It was September 11th that provided the need to reinvent much of the Financial District, and that tragic day is commemorated in a stunning open-air plaza presided over by One World Trade Center. See the Charging Bull statue on Wall Street and take a moment at St. Paul’s Chapel. The area’s shopping, bars and restaurants are among the most interesting in all of NYC.

Known For

Sightseeing, Shopping, Landmarks

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Upper East Side

Overview

This posh neighborhood gathers NYC’s greatest concentration of museums. Stroll the stretch of Fifth Avenue called Museum Mile and pass the Frick, Guggenheim and Metropolitan Museum. You can continue your walk in Central Park or along nearby Madison Avenue’s stretch of high-end boutiques.

Known For

Museums, Parks, Shopping, Restaurants

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Upper West Side

Overview

Bookended by two spectacular parks, Central and Riverside, the residential Upper West Side offers a chance to eat, shop and relax with locals. And in between the day-to-day activities, you’ll find some of America’s most famous cultural attractions, such as Lincoln Center and the American Museum of Natural History.

Known For

Museums , Shopping, Restaurants, Parks , Arts Performances

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Downtown Brooklyn

Overview

It was Brooklyn’s downtown that fueled the borough’s transformation into an epicenter of cool. Explore the unique museums that tell New York stories, discover cuisines from all over the world, relax in the parks and take in great Manhattan views.

Known For

Museums, Restaurants, Parks, Shopping

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DUMBO

Overview

Trendy DUMBO (Down Under the Manhattan Bridge Overpass) sits on the water across from Manhattan, with spectacular views of the Brooklyn Bridge and the city skyline. Amble among the old warehouses on cobblestone streets as you pop into shops, galleries and cafés along the way.

Known For

Galleries, Views, Dining, Shopping

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Nearby Hotels and Resorts

Stay in The Center of it All

Immerse yourself in your destination at these centrally located hotels.

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Experience New York City’s Magic in Just Three Days

Two people walking through a park

Meet the Icons

Start in Midtown Manhattan, surrounded by the city’s most famous sites, and experience everything from the all-natural (Central Park) to the world-famous (Broadway). Get a bird’s-eye view from atop a skyscraper along with doses of nature and culture as you begin to discover what makes the Big Apple tick.

Two people sitting in a cafe talking

Make a Borough Break

Discover why Brooklyn has become NYC’s “it” borough, starting with a walk over the iconic Brooklyn Bridge. Travel deep into local culture, enjoying global cuisines and discovering how disused (and sometimes abandoned) sites are now must-visit spots — such as Rooftop Reds, a winery constructed on the roof of an old Brooklyn Navy Yard building.

Two people walking on elevated park

Embrace the Wander

Wander south from western Manhattan’s Hudson Yards area, exploring art galleries and markets, then take in the charm of the historic West Village. Finish in the Financial District, surrounded by the skyscrapers and views that have helped define this multilayered city.

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