10 Hightower Place, Florence, Alabama 35630 USA
+1 256-246-3600

Start planning your meeting or event here

Please correct the following and try again.

For reservations of 1 to 3 rooms, you may reserve online from the Marriott.com home page Number of rooms is required. Event space must be a numeric value greater than 0 (zero) Guest room must be a numeric value greater than 0 (zero) Please correct the following and try again. To reserve 4 to 9 rooms, {0}, reserve an initial group of rooms and repeat the reservation process until you've reserved your desired number of rooms. Guest room and/or meeting space is required If you need group rooms or meeting space for today, please contact the hotel directly or call our Group Sales Office at 1-800-831-4004
Stay Dates
MM/dd/yy - MM/dd/yy
  • 19

    Event Rooms

  • 40,692 sq ft

    Total Event Space

  • 2,000

    Capacity Largest Space

About This Venue

  • Book a block of 10 or more rooms for your Alabama retreat and receive a special group rate

  • From conferences to conventions, our venues are adaptable to your business gathering in Florence

  • Have a delightful lunch meeting when you utilize the help of our talented catering team

  • Treat your employees to a celebratory banquet made possible with the aid of our expert planners

  • We offer rentable AV equipment, LCD projectors and a PA system for your successful presentation

  • Our Shoals Ballroom can accommodate up to 2,000 attendees during your business convention

Want to impress your boss with your next meeting??

Looking for somewhere unique that will impress all of your boss, staff or associates? Come to the Marriott Shoals and see what Alabama's Hidden Treasure has to offer.

Plan an Inspired Event

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See What's Possible.

Search our event ideas online with inspiring event photos, tips and layouts - specific to this hotel.

Attendee Booking Tools

Image Attendee Booking Tools

We can provide you with a unique complimentary Reservation Link that makes it easy for your guests to reserve their rooms.

  • Shared in an email
  • Embed in a website
  • Personalized with your group name, event dates, hotel, and special rates
  • Displayed in multiple languages on Marriott domains worldwide

Manage Your Event with Ease

Image Manage Your Event with Ease
Keep Your Event in Hand.

Manage event details, make real-time requests and connect with our staff - from the palm of your hand.

Group Lists

If you have a list of your guests, we can make reservations for all of them.

Rooming Lists

We can send you a report showing which of your guests have reserved rooms and when they plan to arrive.

Mobile Check-In

Guests can check in before their stay, receive instant alerts when their room is ready and check out by skipping the front desk.

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Reward Yourself

Earn up to 50,000 plus Elite status, discounts and more.

Equipment and Services

Meeting Equipment

AV equipment

CD player

LCD projector

Microphone

PA system portable

Rear screen projection

Stage: installed

Stage: portable

TV

TV production service provider

Video camera

Meeting Services

AV technician

Carpenter

Decorator

Electrician

Laborer

Locksmith

Photographer

Security guard

Business Equipment

Computers

Business Services

Copy service

Fax service

Full-service business center

Messenger service

Overnight delivery/pickup

High-speed Internet access

Meeting rooms:Wired,Wireless

Capacity

Floor Plans

Capacity Chart

Convert Meters | Reset
  • Shoals Ballroom
  • 160x74x23
  • 11,840
  • 2000
  • 500
  •  
  •  
  • 2000
  • 1000
  • Shoals A
  • 40x37x1,480
  • 1,480
  • 200
  • 75
  • 30
  • 30
  • 200
  • 80
  • Shoals B
  • 40x37x23
  • 1,480
  • 200
  • 75
  • 30
  • 30
  • 200
  • 80
  • Shoals C
  • 80x70x23
  • 5,600
  • 700
  • 300
  •  
  •  
  • 700
  • 400
  • Shoals D
  • 40x37x23
  • 1,480
  • 200
  • 75
  • 30
  • 30
  • 200
  • 80
  • Shoals E
  • 40x37x23
  • 1,480
  • 200
  • 75
  • 30
  • 30
  • 200
  • 80
  • Shoals AB
  • 40x74x23
  • 2,960
  • 450
  • 150
  • 60
  • 60
  • 450
  • 200
  • Shoals DE
  • 40x74x23
  • 2,960
  • 450
  • 150
  • 60
  • 60
  • 450
  • 200
  • Shoals Atrium
  • 0x0x0
  • 0
  • 700
  •  
  •  
  •  
  • 700
  • 200
  • Florence
  • 36x45x12
  • 1,620
  • 225
  • 70
  • 30
  • 30
  • 225
  • 100
  • Muscle Shoals
  • 36x45x12
  • 1,620
  • 225
  • 70
  • 30
  • 30
  • 225
  • 100
  • Tuscumbia
  • 28x25x12
  • 700
  • 100
  • 32
  • 25
  • 25
  • 100
  • 50
  • Sheffield
  • 28x25x12
  • 700
  • 100
  • 32
  • 25
  • 25
  • 100
  • 50
  • Ford City Boardroom
  • 16x27x12
  • 432
  • 20
  •  
  • 20
  •  
  •  
  •  
  • Singing River
  • 45x72x12
  • 3,240
  • 500
  • 140
  • 60
  • 50
  • 500
  • 200
  • Singing River Terrace
  • 0x0x0
  • 0
  • 200
  •  
  •  
  •  
  • 200
  • 80
  • Landrum Boardroom
  • 0x0x0
  • 0
  • 25
  •  
  • 25
  •  
  •  
  •  
  • Wilson
  • 25x20x12
  • 500
  • 100
  • 25
  • 25
  • 20
  • 100
  • 30
  • Jackson
  • 25x20x12
  • 500
  • 100
  • 25
  • 25
  • 20
  • 100
  • 30
  • Kennedy
  • 25x20x12
  • 500
  • 75
  • 20
  • 15
  • 15
  • 75
  • 20
  • Roosevelt Ampitheater
  • 40x40x12
  • 1,600
  • 250
  • 70
  • 30
  • 35
  • 250
  • 100
  • Shoals ABC
  • 120x74x23
  • 8,880
  • 900
  • 375
  •  
  •  
  • 900
  • 650
  • Shoals CDE
  • 120x74x23
  • 8,880
  • 900
  • 375
  •  
  •  
  • 900
  • 650

Room Set-Up Examples

Setup Example

Ovals and Rounds

Generally used for meals and sessions involving small group discussions. A five foot round table seats eight people comfortably. A six foot round table seats 10 people comfortably.

Setup Example

Schoolroom or Classroom

The most desirable setup for medium to large-size lectures. Requires a relatively large room. Tables provide attendees with space for spreading out materials and taking notes.

Setup Example

Conference and Hollow Square

Appropriate for interactive discussions and note-taking sessions for fewer than 25 people. Many hotels have elegant "boardrooms" for 10 to 20 people, equipped with full audiovisual capabilities, a writing board, cork board and a flip chart.

Setup Example

E-shape, U-shape and T-shape

Appropriate for groups of fewer than 40 people. These are best for interaction with a leader seated at the head of the setup. Audiovisual is usually best set up at the open end of the seating.

Setup Example

Reception

Stand-up social function where beverages and light foods are served. Foods may be presented on small buffet tables or passed by servers. May precede a meal function.

Setup Example

Banquet

Generally used for meals and sessions involving small group discussions. A five foot round table seats eight people comfortably. A six foot round table seats 10 people comfortably.

Setup Example

Theater

Appropriate for large sessions and short lectures that do not require extensive note-taking. This is a convenient setup to use before breaking into discussion or role-playing groups because chairs can be moved.

Marriott® Shoals Hotel & Spa