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10 Hightower Place, Florence, Alabama 35630 USA
+1 256-246-3600
4.6 826 Reviews

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Hotel Views

Exterior

Exterior

Feel embraced by Southern charm and hospitality at Marriott Shoals Hotel & Spa.

Lobby

Lobby

Our free high-speed Wi-Fi, comfortable seating and a tranquil fountain makes the lobby ideal for business networking or casual lounging.

Guest Rooms

Florence Alabama Hotel Room
Queen/Queen Guest Room

Queen/Queen Guest Room

Our hotel's queen/queen guest room offers spacious luxury, splendid bath facilities and a spectacular view of the pool and Tennessee River.

Florence Alabama Accommodations
King Guest Room

King Guest Room

Our spacious king guest rooms offer stylish décor inspired by our surroundings. Flat-panel TVs, high-speed Wi-Fi and well-lit workstations are available in all accommodations.

Muscle Shoals Alabama Accommodations
Guest Bathroom

Guest Bathroom

The Spa at the Shoals is your invitation to comfort, relaxation and rejuvenation. Set up an appointment and enjoy services such as couple's massages and paraffin hand treatments.

Florence Alabama Guest Bathroom
Guest Bathroom – Amenities

Guest Bathroom – Amenities

Guest bathrooms in our hotel feature Thann bath products including facial soap, hand wash, body lotion, body wash, shampoo and conditioner.

Suites

Tuscumbia Alabama Suite
WC Handy Suite – Living & Dining Area

WC Handy Suite – Living & Dining Area

One of our spacious suites is dedicated to local legend WC Handy, who is known as the 'Father of the Blues.' Enjoy a king guest room, a spacious living area and expansive views of the Tennessee River.

Florence Alabama Suite
Sam Phillips Suite – Living & Dining Area

Sam Phillips Suite – Living & Dining Area

One of our spacious suites are designed and dedicated to Sam Phillips, who hailed from the local area and started the historic Sun Studios. Enjoy separated rooms ideal for resting and lounging.

Muscle Shoals Alabama Accommodations
Sam Phillips Suite – Dining Area

Sam Phillips Suite – Dining Area

The Sam Phillips Suite at our hotel features a rare Gibson guitar that was given to Phillips on the 50th Anniversary of Sun Studios. Accommodations include other subtle references to the famed producer.

Florence Alabama Suites
Junior Suite – Sleeping Area

Junior Suite – Sleeping Area

Our Junior Suites features king beds and sofa beds, providing that extra needed space for families visiting Florence, Alabama.

Muscle Shoals Alabama Presidential Suite
Presidential Suite – Living Area

Presidential Suite – Living Area

Check out our hotel's Presidential Suite featuring a dining table for eight, a wet bar and spectacular views of the Tennessee River.

Sheffield Alabama Hotel
Presidential Suite – Living Area

Presidential Suite – Living Area

The Presidential Suite features a king guest room, an extensive guest bathroom, beautiful living area with a fireplace, a dining area and scenic view.

Dining

Exterior - 360 Grille

Exterior - 360 Grille

Our revolving restaurant, the 360 Grille, features amazing views of the Tennessee River Valley.

360 Grille - Dining Area

360 Grille - Dining Area

Take in breathtaking views of Alabama and enjoy fine dining at 360 Grille, our signature restaurant located on the top of the Renaissance Tower.

Marriott 360 Grille
360 Grille – Bar

360 Grille – Bar

Enjoy a signature cocktail or glass of wine overlooking the city of Florence.

Swampers Bar
Swampers Bar

Swampers Bar

Unwind inside our tribute to the Shoals music heritage, Swampers Bar, with its cozy fireplace, nightly music and flat screen TV's.

Florence Alabama Restaurant
Swampers Bar & Grill – Dining Area Details

Swampers Bar & Grill – Dining Area Details

The relaxed atmosphere at our restaurant pays tribute to the area's musical heritage. Order one of our signature dishes and pair it with a classic cocktail.

Florence Alabama Restaurant
Swampers Bar & Grill – Dining Area

Swampers Bar & Grill – Dining Area

Unwind at Swampers Bar, located in our hotel and boasting cozy fireplaces, nightly music and flat-screen TVs.

Restaurant In Florence Alabama
Swampers Bar & Grill – Dining Area

Swampers Bar & Grill – Dining Area

Honoring Alabama's rich cultural heritage, Swampers Bar and Grill offers guests an array of satisfying entrées, classic beverages and live music inspired by our Southern surroundings.

Swampers Terrace

Swampers Terrace

While at our hotel, check out the Swampers Terrace. Mix and mingle with friends as you make new ones against the scenic backdrop of Wilson Lake.

Pool Bar
Pool Bar

Pool Bar

After exploring Florence, Alabama, cool off with a swim and grab a cocktail at our hotel's pool bar.

Recreation & Fitness

Indoor Pool

Indoor Pool

Regardless of the Florence weather, our indoor pool is open to you. Enjoy an evening soak or start your day off right with a few laps in our pool.

Outdoor Pool

Outdoor Pool

Complete with a water cave, a winding slide, fountains and comfortable loungers, our pool is perfect for families and getaway travelers.

Marriott Shoals Outdoor Pool
Outdoor Pool

Outdoor Pool

Enjoy our outdoor pool at night boasting scenic views and easy access to Swampers Bar, where live music and signature cocktails await.

Pool Cabanas

Pool Cabanas

Enjoy the use of one of our pool cabanas. Food and beverage service are available as you lay out in the comfortable, shaded private area.

Fitness Center
Fitness Center

Fitness Center

Our hotel's fitness center features the latest cardio equipment to keep you active even when you're on the road.

Spa

The Spa at the Shoals - Reception

The Spa at the Shoals - Reception

Rejuvenate and escape to our spa with 6,000 square feet of pampering space. Make an appointment and enjoy soothing services such as massages, facials, body treatments and more.

Spa In Florence Alabama
The Spa at the Shoals – Treatment Room

The Spa at the Shoals – Treatment Room

Pamper yourself during your visit to Florence and relax in one of our serene treatment rooms.

Spa In Florence Alabama
The Spa at the Shoals – Relaxation Room

The Spa at the Shoals – Relaxation Room

Prepare your mind and body for pampering by arriving early for your spa appointment. Indulge in the wet sauna or the quiet room's luxurious hot tub right in Florence.

Nearby Attractions

Frank Lloyd Wright Home
Frank Lloyd Wright Home

Frank Lloyd Wright Home

Visit the historic and famous Frank Lloyd Wright Home. It is the only structure designed by Wright open to the public in the southeast.

Birding Trail
Birding Trail

Birding Trail

Birding Trail is the perfect place for outdoor sporting events or taking in the view. Enjoy the trails that run along Wilson Lake or fish with a guide on the best small mouth bass lake in the region.

Helen Keller's Birthplace
Helen Keller's Birthplace

Helen Keller's Birthplace

While staying at our hotel, visit the birthplace of Helen Keller and touch the actual well-pump where Anne Sullivan taught Helen Keller how to communicate.

Lion Mascots for UNA
University of North Alabama Mascots

University of North Alabama Mascots

Leo and Una are always happy to put on a show for visitors in Florence. They can be found in an elaborate home on the campus of University of North Alabama.

Billy Reid Florence Alabama
Billy Reid Clothing

Billy Reid Clothing

Check out the home store of Billy Reid Clothing, located minutes from our hotel.

Ice Cream Parlor in Florence
Trowbridge’s Ice Cream & Sandwich Bar

Trowbridge’s Ice Cream & Sandwich Bar

Enjoy the variety of flavors offered at Trowbridge's Ice Cream & Sandwich Bar. The timeless design and charm has made it a cool hot spot for locals and visitors.

River Heritage Park Fountain
River Heritage Park Fountains

River Heritage Park Fountains

The fountains at River Heritage Park in Florence, Alabama are popular for playing around and cooling off. The park also has plenty of children’s play equipment, an auditorium and open grass fields.

Florence Restaurant
Florence Restaurants

Florence Restaurants

Rigatoni’s is one of many independent specialty restaurants in the Florence and Muscle Shoals area.

Florence Shopping
Shopping in Florence

Shopping in Florence

Enjoy the unique boutique stores in Florence, Muscle Shoals, and Tuscumbia.

Ivey Green Florence Alabama
Ivy Green – Helen Keller’s Birthplace

Ivy Green – Helen Keller’s Birthplace

Visit the home of Helen Keller, where she first spoke in Tuscumbia, Alabama. Attend the seasonal play 'The Miracle Worker.'

Events & Meetings

Conference Center

Conference Center

With over 25,000 square feet of meeting space, our event planning team can accommodate groups, large or small, with experience and attentiveness.

Meeting Room
Meeting Room

Meeting Room

Enjoy the view of the beautiful Florence skyline from our versatile meeting rooms.

Florence Alabama Board Meeting
Landrum Boardroom - Pre-Function Area

Landrum Boardroom - Pre-Function Area

The pre-function area at the Landrum Boardroom is a great place to hold a continental breakfast before a meeting, a coffee break during the meeting, or a small reception after the meeting.

Landrum Boardroom

Landrum Boardroom

With classically elegant style, our Landrum Boardroom can easily convert from a formal corporate meeting in Florence to a relaxed yet stylish presentation brimming with Southern charm.

Ford City Boardroom

Ford City Boardroom

With great style and technology, the Ford City Boardroom is perfect for small corporate board meetings.

Florence Alabama Banquet Hall
Shoals Ballroom

Shoals Ballroom

The Shoals Ballroom is perfect for a conference, beautiful wedding reception or a special gala dinner. Contact our sales representatives to discuss all the possibilities at our hotel.

Marriott® Shoals Hotel & Spa