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The CCPA's implementing regulations define a "financial incentive" as a program, benefit, or other offering "related to the collection, deletion, or sale of personal information." Marriott International offers guests the opportunity to participate in the Marriott Bonvoy Loyalty Program (the "Program"), which may provide benefits, including discounted rates on stays, as well as the opportunity to earn points that can be redeemed for discounted or free stays or other items, to those who choose to join. Those benefits are described along with other material terms and conditions here. Our collection of members' Personal Information (including name, zip code, email address, and other Personal Information as described above under "Information We Collect") allows Marriott to operate the Program and provide membership benefits. Marriott uses the Personal Information of Program members, including their stay details, to both award and redeem points. Otherwise, the types of Personal Information that we collect from Program members are generally similar to the types of Personal Information that we collect from individuals who are not Program members. The amount of Personal Information that we collect from a member or non-member may vary and is dependent on the level of interactions and engagement that the member or non-member has with Marriott.

Marriott seeks to ensure that both members and non-members have a memorable and enjoyable experience when staying at a Marriott hotel. For this reason, in connection with a hotel stay, Marriott may collect information from both members and non-members related to their personal preferences, as described in the section titled "The Data We Collect" in the Marriott Group Global Privacy Statement. Program members have the ability to organize their Personal Information and preferences as part of their Program profile. For example, a Program profile may include address, phone, month and day of birth, and gender, as well as room options, stay preferences, and communication preferences.

Marriott may also collect Personal Information about Program members through its Partner Programs, as defined in Marriott's Loyalty Program Terms & Conditions, as well as through Linked Accounts, such as with airline frequent flyer programs or retail or cruise partners, as explained in the Marriott Group Global Privacy Statement. When a Program member engages with a Partner Program or has a Linked Account, Marriott receives information necessary to facilitate point redemptions or earnings.

Marriott "sells," as the term is defined under the CCPA, Personal Information of both Program members and non-members to Marriott Vacations Worldwide (MVW) (an authorized licensee of Marriott) and to third party marketing partners for the purposes of online advertising, as disclosed above in this California Consumer Privacy Act Statement. Marriott also "sells" the Personal Information of Program members (but not non-members) to its co-branded credit card partners for purposes of marketing. The categories of Personal Information sold to these third parties are disclosed in Marriott's California Consumer Privacy Act Statement, above, under the section titled "Category of Personal Information Sold."

When a Program member purchases a timeshare property from MVW, Marriott receives information from MVW so that the MVW Owners can receive various program benefits, including Elite Status Upgrades, Elite Night Credits for their timeshare stays, and the ability to convert their timeshare interest into Program points. In addition, Personal Information received from Marriott's credit card partners may include information for servicing and facilitating the Program member's point earnings through use of the credit card. Marriott may also receive the member's category level spend (e.g., how much the member spent on groceries) and information that may assist in presenting relevant ads to our members and non-members.

If you are a California resident and opted out of our "sale" of your Personal Information before you joined the Program, you will need to opt out again once you are a member, if you do not wish for Marriott to "sell" your Personal Information. To do so, click on "Do Not Sell My Personal Information" or call 1-800-218-9316.

We estimate the value of a member's Personal Information to Marriott International, solely for purposes of the CCPA and pursuant to the valuation options mandated by the CCPA regulations, to be on average approximately $0.42 per consumer in 2021. This estimate is not specific to any individual consumer and varies per consumer. We have based this good-faith estimate on the value that arises from our commercial relationships and the collection and retention of the Personal Information of consumers who have voluntarily signed up and chosen to remain in the Program. The value of Program benefits to members varies significantly as individual members take advantage of Program benefits to varying degrees.

You may join the Program on our website, at a participating property, or through another enrollment channel in line with the Bonvoy Program Terms & Conditions.

Members who are California residents may exercise their CCPA rights (i.e., the rights to know, to request deletion, and to opt out of the sale of Personal Information) without any effect on their membership status or eligibility to receive rewards, and Program members who exercise their privacy rights under the CCPA receive the same benefits as members who do not. A member may also choose not to receive marketing updates or offers at any time without any effect on their membership status or eligibility to receive Program benefits.

You may cancel your membership at any time by notifying Member Support at:

Marriott Guest Services
910 West Legacy Center Way, Suite 100
Midvale, UT 84047

Or by fax to: 1-801-468-4033.

Or by visiting: How Can I Cancel My Marriott Bonvoy® Account?