From the hotel, follow London’s cobblestone streets around the capital and discover the city's iconic red telephone booths, literary landmarks and a colourful spectrum of gastronomic, fashion, nightlife, music, art and design locales. From Savile Row tailors to Covent Garden boutiques, Shakespeare's Globe Theatre to the West End, London seamlessly combines classic and contemporary.

Shop boutiques, antique markets and the iconic floors of Selfridges, Liberty of London and Dover Street Market. Experience London’s over 2,000-year-old history at Buckingham Palace, the Tower of London, Westminster Abbey, Big Ben and more. Sports lovers stop by a Premier League football stadium or Wimbledon. Take it all in with a ride on the London Eye, relaxing afterwards at the most storied pubs in the world.

As darkness falls, survey the star-studded premieres on Shaftesbury Avenue in Theatreland. And light up the night in Soho’s hotspots, just minutes away. An after-hours bite—or early morning dim sum—in Chinatown ensures 24/7 energy.

Never quiet, never boring. Soho is eclectic and edgy. The neighborhood brims with some of London’s most outstanding restaurants and abounds with countless vintage boutiques, established record stores, hipster coffee roasters and pulsing bars and night clubs run by original characters. Walkers, thinkers, late-night coffee drinkers, bar flies, and theatre fanatics infuse the neighbourhood with 24-hour energy.

For flagship fashion, you’ll find the best shopping along Oxford Street and Regent Street. Moments from the hotel, from Carnaby street to Berwick street and in Kingly Court, the latest fashion pieces sit alongside design classics at Liberty, edgy skate wear brands at Supreme, impeccable staples at YMC and a mecca of up-and-comers as well as exclusive collaborations by major design houses at Dover Street Market.