Awards

Located in Soho, every main attraction in central London orbits this luxe landmark hotel within walking distance. It's a pedestrian's paradise for shopping, food and entertainment. Everything from Leicester Square to Carnaby Street and Covent Garden is a love letter to your hedonistic heart. Elevate your stay with our iconic Whatever/Whenever© service and W Insider for all tried & tested hidden gems.
Explore what’s on at W London. The place where things happen.
Avant-garde luxury invites you to an exceptional in-room experience. Featuring eye-catching design details, mirror walls, floor-to-ceiling windows, and our trademark W bed. A tablet is the centrepiece of tech to fully customise your stay. From entertainment and temperature to lighting and booking your spa treatment. Take up some space.
For a limited time only, W's impressive WOW Suite has transformed into a Gamer's Paradise. The suite combines the sensation of casual gaming with the luxury world of hospitality in the comfort of your hotel suite. Step into the futuristic suite and absorb the set-up of Samsung’s 55” Odyssey Ark and 4k TVs, for the most cinematic and hands on experience. Game on one of the world’s leading consoles, Xbox, and CyberPower PC in the assured comfort of Secretlab TITAN Evo 2022, designed for support and unrivalled performance, with Hyper X supplying all the necessary peripherals and the Secretlab MAGNUS Metal Desk. Become immersed in the high sensory experience, ideal for friends or solo gaming.
Wind down and prepare for whatever comes next. Our 100-square-metre AWAY Spa unites spiritual surroundings with premium spa products and expert therapists for an energizing experience.
Where can you unwind? Up on 6th floor. Designed with you in mind, the treatment rooms at AWAY® Spa London allow flexibility to fit your schedule. Refuel your skin, enliven your mood & surprise your spirit.
In the state-of-the-art fitness facility outfitted with Technogym equipment, gym rats and fitness warriors will love the array of treadmills, elliptical machines and stationary bikes mounted with LCD TVs, weight machines, free weights, yoga mats and balance balls. FIT transforms exercise from routine to body rocking.
W London presents an exclusive versatile venue perfect for a quirky birthday party, cinema geeks, press screening, gaming nights and video conferences. With 38 luxury red-pillar seats positioned for maximum comfort, the contemporary screening room vaunts lots of leg room and ambient lighting to create an intimate atmosphere. We have launched W Film Club to showcase thought-provoking documentaries in partnership with Dartmouth Films and MyGenderation.
Learn MoreFor general guest services, reach out to our welcome desk by email or phone. When you arrive at W London, take the lift to the first floor and check in from one of our welcome desks located on your right.
Email us at whatever.whenever@whotels.com
From pre-arrival to the duration of your stay, our signature service with a 24-hour concierge is here for your personal cherry-on-top moments. A pair of limited-edition Prada heels to wear to a preview? Just say the word. A proposal out in Soho? We'll light up the place with 1,000 candles. Dinner under the stars at The Serpentine? That goes with a W London branded gin. Imagine immaculate and we make it happen.
W London
10 Wardour Street, London, England, United Kingdom, W1D 6QF
Private Car Service
Private Car Service
Private Car Service
Nearby
Bus Station
Victoria Station
Subway Station
Piccadilly Circus
Leicester Square
Train Station
London St. Pancras
Waterloo Rail Station
Paddington Rail Station
Plan and Prepare for your Stay
You’re invited—and your pet is too. Experience London with your four-legged friend by your side. While we welcome your pet, please note that a 25 GBP supplementary room charge and 100 GBP non-refundable cleaning fee will apply. A maximum of one pet, per room is permitted up to the weight of 40 pounds/18KG.
Complete out-of-the-office work and communication in our WIRED Business Centre, which offers a range of technology and office services.
Connect in our wired business centre. Pc and mac workstations come with a printer, copier, scanner, fax, audiovisual equipment, high speed internet access, shipping services, telecommunications equipment and more. If you forget your laptop, help yourself to one of ours via wired2go—and of course we’re here if there’s anything else you need.
Services and amenities include:
Workstations: pc and mac
Laptops
Printer: available in black/white or colour
Photocopier: enjoy five complimentary pages. Additional pages are subject to a fee of 0.60 gbp per page.
Scanner
Fax machine: enjoy five complimentary incoming pages. Additional pages are subject to a fee of 0.25 gbp per page. Outgoing faxes are charged at a rate of 0.60 gbp per page or the cost of the phone call plus 25%, whichever is higher.
Audiovisual equipment
Telecommunications equipment
Postage stamps and shipping services
Wired & Wireless High Speed Internet Access In Guest Rooms
Complimentary High Speed Internet Access, at speeds of up to 7 Mbps, is available throughout the hotel for all guests.
Fee: Complimentary
Wireless High Speed Internet Access In Public Areas
Complimentary High Speed Internet Access, at speeds of up to 7 Mbps, is available throughout the hotel for all guests.
Fee: Complimentary
High Speed Internet Access In Business Centre
Fee: 16 GBP per day
High Speed Internet Access In The Meeting Rooms
Just how green are we?
High-efficiency lighting in guest rooms
High-efficiency lighting in public areas
Occupancy sensors
Recycling
Dumpster monitoring
Organic waste composting
Amenity management
Alternatives to plastic bottled wate
Green housekeeping
Integrated pest management practices
Low-emitting materials, such as paints, flooring and furniture
Property-level green council
Sustainable meetings practices
Alternative transportation options, such as preferred parking for eco-friendly cars and shuttle services
2016
Global business travel association (GBTA)
Project ICARUS supplier gold medal
Please note that some of the sustainability initiatives listed may be in process of being implemented and may not be available in some areas of the facility.
Find, explore and book W Hotels and resorts around the world.
Experience what’s new and next at W Hotels Worldwide on your iPhone. W Hotels brings its signature sounds and insider access to all that is happening at our iconic destinations around the world. Stream music. Order in. Book your stay. Get the app.
Get Local: Check out the local weather, get directions through our map or take a look at our hotel photos.
Stay Connected: Snap a photo and post to Facebook, Twitter or FourSquare directly from the W Hotels app.
Get Insider Access: Find out first about special events plus what’s new and next in each destination through the "The Angle" in the app.
Order In: Hotel guests can view and order from our in-room dining menus 24/7 and just charge it to the room.
Have it Delivered: If you need more towels or anything else sent to your room, just click the “I Need” tab and we’ll take care of the rest.
Treat Yourself or Someone Else: Whether you’re checked in or not, you can order anything you like to a guest room. Champagne, snacks or whatever, just let us know and we’ll send it up. Then, either put it on the room tab or pay securely by credit card.
Anything Else. Just Ask.: For any other special requests or questions, just send the hotel a message and we'll make sure it’s covered. No problem.
Get the Inside Scoop: Find out about special offers to redeem during your stay at W Hotels around the world. Just click the “Messages” tab on each hotel page in the app.
Bring W Hotels Home: Get instant, on-the-go access to W Hotels - The Store.
And for Those Who Want More: Check out what’s happening at our W Hotels around the globe or find a special deal for your next stay using the “Special Offers” page in the app.
Compatibility: The W Hotels iPhone app is also compatible with iPod Touch and iPad.
Sustainability Initiatives
Disposable slippers with reusable rubber slippers.
B Corporation Certified Products such as Scrummi towels and Comfort Zone skin care.
Pre-blended cocktails served in recyclable glass bottles and delivered with zero plastic waste.
Most suppliers removed plastic wrapping and have converted to paper and recyclable packaging.
Transitioned into using Water in a Box instead of plastic water bottles in FIT gym
Replaced light bulbs with energy-efficient bulbs.
Installed low-flow shower heads and toilets.
Introduced water/energy-saving linen program.
Installation of energy efficient gas boilers.
Redesign of the domestic hot water system to reduce heat loss and water usage.
Interior and exterior LED lighting.
Heat and cooling recovery coils on extra systems.
Utilisation of outside air temperatures for heating and cooling.
Upgrade of chiller units.
Installation of an Energy Management System for all guest rooms.
Use bio-degradable chemicals.
Zero waste to landfill.
Recycling oil with a supplier.
Separate food waste compartment which goes to composting.
Reduction of food waste through new plated meals concept as opposed to a buffet breakfast.
Offering leftovers from events and breakfast in staff canteen.
Reduction of food waste by utilising ripe bananas to make banana bread.
No plastic straws.
Currently using ‘MAGC’ (Make a Green Choice) program where guests are given the option to receive cleaning service every third day. With this, guests can choose to have points each day they don’t receive cleaning service, or donate to
plant a tree in Africa. This program helps by recycling the use of linen, towels, water, and harsh chemicals used to clean the room, as well as linen and towels.
Hotel waste is recycled and separated in three ways: glass, recyclable paper and boxes, and general waste. Larger bathroom amenities, or residential-sized bottles, to be launched in every guest room. A 300ml bottle replacing small bottles in each room along with a five litre bottles for refilling. This strategy will drastically cut down on single-use plastic bottles as the residential-sized amenity bottles contacts the same amount of product.
Awards
Daily Housekeeping
Turndown Service
Laundry
Wake up Calls
Free Wifi
Service Request
Check-in: 3:00 pm
Check-out: 12:00 pm
Minimum Age to Check In: 18
Smoke Free Property
Pets Welcome.
1 pet (40 pounds max) per room, GBP100 cleaning fee per stay + GBP25 per day.
Non-Refundable Pet Fee Per Stay: £100
Non-Refundable Pet Fee Per Night: £15
Maximum Pet Weight: 40lbs
Maximum Number of Pets in Room: 1
Accepts: Credit Cards
Concierge desk service
Property has elevators
Languages spoken by staff:
English, German, French, Spanish, Portuguese
For more information about the physical features of our accessible rooms, common areas or special services relating to a specific disability please call +44 20-7758 1000
Property has elevators
Service Animals are Welcome
Entrance to On-Site Business Center is Accessible
Entrance to On-Site Fitness Center is Accessible
Entrance to On-Site Spa is Accessible
Main Entrance is Accessible
Meeting Spaces are Accessible
On-Site Restaurants are Accessible
Room and Suites Access through the Interior Corridor
Accessible Vanities
Adjustable Height Hand-Held Shower Wand
Alarm Clock Telephone Ringers
Deadbolts on Guest Room and Suites Doors
Electronic Room Key
Guest Room and Suites Doors Self-Closing
Lever Handles on Guest Room Doors
Lowered Electrical Outlets
Lowered Viewports in Guest Room Doors
Mobility accessible rooms
Non-slip Grab Rails in the Bathroom
Roll-in Shower
Room Windows Open
Safety Chains and/or Latches on Guest Doors
Secondary Locks on Room Windows
Toilet Seat at Wheelchair Height - Toilet for Disabled
Transfer Showers in Guest Rooms
Viewports in Guest Room and Suites Doors
TripAdvisor GreenLeaders Certified
Carbon Footprint: 29.05 kg per room night
Water Footprint: 438.79 liters per room night
Guest Room Recycling