Stay where louder-than-life Soho mixes with the glitzy West End. Plugged in to the pulse of the capital’s energetic social scene, W London a 5-star luxury hotel in Soho owns the night and day mash-up that defines the city. Tune-in to a contradictory lifestyle of relaxation and partying in one of the 192 luxury guestrooms or suites in London, suited and booted in playful design from the city’s ultimate fashion disrupter, Jack Irving. Open-plan living and super stylish design go hand-in-hand with bold colours that highlight Rule Britannia, alongside lacquered finishes, wall-to-wall mirrors and shape shifting vanity/work desks to fulfil everyday multitasking needs. Soak up relaxation in the sleek bathroom, with rainforest shower, luxe Spa products and extra fluffy bathrobes and slippers. Each crash pad comes with sleep-easy signature W beds decked out with pillow-top mattress, 350-thread-count sheets and a goose down duvet and pillows.

Experience the Latest In-Room Technology

All 192 rooms and suites have been injected with the latest in-room technology courtesy of Digivalet. The first hotel in the UK to implement this technology, W London redefines luxury with one of the most advanced tablet-based systems in the industry, allowing you to personalise your stay from check-in to check-out.

Control Your Beat

The Digivalet system puts you in control of your stay, allowing you to amplify your mood with custom settings including: Lighting, sound and temperature, Syncing personal streaming services, The latest in-room entertainment including Netflix and blockbuster movies, Ordering suggestions based on your previous ordering habits and preferences.

In-Room Tablet
Playful design from the city’s ultimate fashion disrupter, Jack Irving
Control the In-room experience from the swipe of an iPad from mood lighting to in-room dining
Soak up relaxation in our sleek bathrooms with rainforest shower and luxe Spa products
Floor-to-ceiling windows give a spectacular view of the city
W's legendary Whatever/Whenever® service provides a 24-hour concierge
All guests receive complimentary access to FIT gym with state-of-the-art machinery