THE ONLINE AND MOBILE DATA WE COLLECT
We may also collect “Other Data” that does not directly identify you. To the extent Other Data reveal your specific identity or relate to an individual, we will treat Other Data as Personal Data.
Other Data includes:
System Data: When you use both desktop and mobile devices to access the Online Services, we collect certain data through your browser or automatically through your device, such as your computer type, screen resolution, operating system name and version, device manufacturer and model, language, internet browser type and version and the name and version of the Online Services you are using.
IP Address: We also collect your IP address, a number that is automatically assigned to the device that you are using by your Internet Service Provider (ISP). An IP address is identified and logged automatically in our server log files when a user accesses the Online Services, along with the time of the visit and the pages that were visited. We use IP addresses to calculate usage levels, diagnose server problems and administer the Online Services. We also may derive your approximate location from your IP address.
Precise Location-Based Services: With your consent, we may collect the precise geolocation of your device by using satellite, cell tower, Wi-Fi signals, or other technologies. We will collect this data if you opt-in through the App or other program (either during your initial login or later) to improve special offers and to enable location-driven capabilities on your device. If you have opted-in to share your location, the App or other program will continue to collect location data based on how you choose to share the data.
- Precise Location Choices: You can specify via your device operating system (such as through the “Settings” icon) to always share location data, only when the App is in use, or never. If you choose only when the App is in use, we will have access to the data until you log off or close the application or until you use your phone or other devices settings to disable location capabilities for the App or another program.
Cookies and Similar Technologies on our Websites:
When you visit our Websites from either a desktop or mobile device, we may collect and use cookies or other identifiers to serve you with personal advertisements for Marriott and third-party products, via email, on our Websites, or on other websites on the Internet; to measure how you interact with our Websites; and to maintain your preferences. We do this primarily through cookies, which are pieces of data stored directly on the computer or mobile device that you are using. We do not currently respond to browser do-not-track signals. Marriott recognises the Global Privacy Control.
You can learn more about cookies at: http://www.allaboutcookies.org/manage-cookies/index.html↗.
In general, we use four different types of cookies:
- Strictly Necessary Cookies: These cookies are necessary to enable the basic features of our Websites and Apps, such as providing a secure log-in or booking a stay.
- Functional Cookies: These cookies allow our Websites and Apps to remember your site preferences and choices you make on the site. We also use functional cookies to facilitate navigation, to display content more effectively, and/or to personalise your experience.
- Advertising Cookies: Advertising cookies allow us to select which advertisements or offers are most likely to appeal to you. We also use them to track responses to online advertisements and marketing, and we may use them to better understand your interests so we can present you with relevant messages and offers. These cookies may also allow you to share certain pages with social networks.
- Analytics Cookies: Analytics cookies help us improve our Websites and Apps by collecting and reporting information on how you use it.
Cookie Choices
There are several ways to opt-out of cookies, if however, you do not accept any cookies, you may experience some inconvenience in your use of the Online Services. For example, we will not be able to recognise your computer, and you will need to log in every time you visit. You will not receive advertising or other offers from us that are relevant to your interests. Marriott recognises the Global Privacy Control.
There are several ways to manage cookies:
1. Browser settings: You can opt out of cookies on your browser. Every browser is different, please check the instructions provided by your browser.
2. Through our “Tracking Preferences” site.
3. Google and Adobe Analytics: We collect data through Google Analytics and Adobe Analytics, which use cookies and technologies to collect and analyse data about use of the Online Services. These services also collect data regarding the use of other websites, apps, and online resources. You can learn about Google’s practices by going to www.google.com/policies/privacy/partners/↗ and opt out by downloading the Google Analytics opt out browser add-on, available at https://tools.google.com/dlpage/gaoptout↗. You can learn more about Adobe and opt out by visiting http://www.adobe.com/privacy/opt-out.html↗.
Advertising Choices
We may use third-party advertising companies to serve advertisements on our Websites, Apps, and other websites regarding both Marriott and third-party goods and services that may interest you when you access and use the Online Services or other websites or online services. You may receive advertisements based on information relating to your access to and use of the Online Services and other websites or online services on any of your devices, as well as on information received from third parties.
To serve such advertisements, these companies place or recognise a unique cookie on your browser (including through use of pixel tags). They also use these technologies, along with information they collect about your online use, to recognise you across the devices you use, such as a mobile phone and a laptop. If you would like more information about this practice, and to learn about your choices in connection with it, please visit http://www.networkadvertising.org/managing/opt_out.asp↗ and http://www.aboutads.info/↗, http://www.youronlinechoices.eu↗ or https://business.safety.google/privacy/↗.
For any advertising in our Apps, you may download the AppChoices app at https://youradchoices.com/appchoices↗ to opt out.
For the advertisements you see on the Online Services, you can also opt-out:
For California and Colorado Residents, please see our California and Colorado Privacy Statement to learn more about how we Sell and Share Other Information for Purposes of Cross-Context Behavioural Advertising.
Apps and Mobile Devices
We collect certain data when you download and/or use an App, such as App usage data, the date and time the App on your device accesses our servers, and what data and files have been downloaded to the App based on your device id. We use this data to ensure that the Online Services function properly.
Our Apps may also contain software development kits (SDKs) from third parties which may collect and transmit data to enable various features in the App.
With your consent if required by the operating system and/or applicable law, we may also collect mobile device advertising identifiers to enhance and personalise your experience and deliver relevant products, content, or ads to show you on our Websites, Apps, or through external advertising.
If you use our automated chat functionalities or AI-powered chat technologies, we collect the Personal Data that you submit to provide, improve, or develop the chat functionality, so we can better respond to your and other customers’ future interactions. If you choose to use our automated chat functionalities, you understand that Marriott and our third-party service providers will be using the information in the chat for quality and training purposes.
⦁ Optional App Features: Our Apps may contain optional features made available to developers by the device’s operating system. To improve your experience, we may require your permission for the use of your device’s location, camera, or other functions (e.g. using your device’s camera to capture your credit card information). You may choose not to allow the use of such functions, in which case the App features relying on such functions may not be available to you. Go to your device settings to manage these permissions.
Aggregated and Segmented Data
We may aggregate data that we collect, and this aggregated data will not personally identify you or any other user. We may also use both Personal Data and Other Data to divide customers into segments, or groups, to provide more relevant advertising, including third-party advertising.