Welcome to W London

Control your beat

Located in Soho, W London owns the stage in the epicenter of the city’s cultural core. Plugged into the pulse of London’s energetic social scene, this is where louder-than-life Soho mixes with the glitzy West End. Tune-in to a contradictory lifestyle of RETOX/DETOX in one of the 192 guestrooms or suites, suited and booted in playful design with touches of cool Britannia. Mix and mingle over local DJs or innovative cocktails at The Perception. Energize at FIT, then recharge at AWAY® Spa before premiering your blockbuster in our Screening Room. Our Whatever/Whenever® service takes care of everything else.

Work from our Hotel with Day Pass
Escape the distractions of home and spend the day working in one of our private guest room workspaces. Package includes enhanced Wi-Fi, 6 am check-in / 6 pm check-out so you can maximize every minute of your workday and conquer your to-do list in peace.
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Rooms and Suites

Programming and Events at W London

Explore what’s on at W London. The place where things happen.

New Year's Eve at the W

Down the Rabbit Hole: Halloween at W

Get ready to embark on an artistic trip as you follow the white rabbit "Down the Rabbit Hole". Welcome to a whimsical realm of twist and turns, with stunning décor and interactive acts that bring the story to life. Instantly mesmerized and spellbound by the main event, DJ and Artist Kasseus, whose live art shows encompass a variety of elements. Watch on as the masked artist produces artwork in real-time while simultaneously DJing and creating sound collages. Kasseus captures your attention through projection mapping of each collage element for light art that synchronizes with the evolving artwork and music. Kasseus will create an original artwork from his series of work, titled 'Singularity,' which will be auctioned live at W London on October 28th.

Events at the W London

Bold Suites

Suites in Soho, London

Tune-in to a contradictory lifestyle of relaxation in one of our 28 suites featuring playful design and electric views. Each space features the trademark W bed with the signature pillows designed by the city’s ultimate fashion disrupter, Jack Irving. Tech-savvy and entirely NEW/NEXT, mood and desire are controlled from the swipe of an iPad.

Extreme WOW Suite Living Room

Introducing W London's Gaming Suite

For a limited time only, W's impressive WOW Suite has transformed into a Gamer's Paradise. The suite combines the sensation of casual gaming with the luxury world of hospitality in the comfort of your hotel suite. Step into the futuristic suite and absorb the set-up of Samsung’s 55” Odyssey Ark and 4k TVs, for the most cinematic and hands on experience. Game on one of the world’s leading consoles, Xbox, and CyberPower PC in the assured comfort of Secretlab TITAN Evo 2022, designed for support and unrivalled performance, with Hyper X supplying all the necessary peripherals and the Secretlab MAGNUS Metal Desk. Become immersed in the high sensory experience, ideal for friends or solo gaming.

W London Gaming Suite

Indulge. Taste.

Sneak inside and be prepared to be mesmerized. With a stunning design inspired by the vibrant plurality of the Londoner, The Perception bar and lounge showcases the multiple sides of every personality. Mix and mingle over our mouth-watering dining experiences and innovative cocktails.


Whether in dire need of some pampering ahead of a night out, or revitalization from the night before, AWAY® Spa is the go-to place for glamour, providing tailor-made treatments which respond to each individual desire. Revitalise with one of our delightful signature treatments or revive your soul in our sauna and steam room.

Away Spa - Waiting Area


Wind down and prepare for whatever comes next. Our 100-square-metre AWAY Spa unites spiritual surroundings with premium spa products and expert therapists for an energizing experience.

Away Spa

Luxury Spa Treatments

Where can you unwind? Up on 6th floor. Designed with you in mind, the treatment rooms at AWAY® Spa London allow flexibility to fit your schedule. Refuel your skin, enliven your mood & surprise your spirit.


FIT Luxury Gym

In the state-of-the-art fitness facility outfitted with Technogym equipment, gym rats and fitness warriors will love the array of treadmills, elliptical machines and stationary bikes mounted with LCD TVs, weight machines, free weights, yoga mats and balance balls. FIT transforms exercise from routine to body rocking.

Welcome Desk

For general guest services, reach out to our welcome desk by email or phone. When you arrive at W London, take the lift to the first floor and check in from one of our welcome desks located on your right.

Email us at whatever.whenever@whotels.com


W London's signature service. Whatever you wish for, we'll wave our magic wand. W's legendary Whatever/Whenever® service, a 24-hour concierge that grants your wishes. A pair of limited-edition Prada pumps to wear to a preview? Yours in a puff of smoke. Want to propose in Leicester Square? We'll light it up with 1,000 candles. A Reiki massage in Regents Park? Let us make that a private patch of grass for you, madam. Dinner under the stars at The Serpentine? Let's throw in a personalized bottle of bourbon.

W Lifestyle


W London

10 Wardour Street, London, England, United Kingdom, W1D 6QF

Tel: +44 20-7758 1000
Distance from Property: 16.2 Miles
Phone Number: +44 84-43351801
Visit Website
Alternate Airport Transportation

Private Car Service

Distance from Property: 33.7 Miles
Phone Number: +44 15-82405100
Visit Website
Alternate Airport Transportation

Private Car Service

Distance from Property: 9.1 Miles
Phone Number: +44 20-76460000
Visit Website
Alternate Airport Transportation

Private Car Service


Bus Station

Victoria Station

Subway Station

Piccadilly Circus

Leicester Square

Train Station

London St. Pancras

Waterloo Rail Station

Paddington Rail Station


Plan and Prepare for your Stay

Additional Amenities

You’re invited—and your pet is too. Experience London with your four-legged friend by your side. While we welcome your pet, please note that a 25 GBP supplementary room charge and 100 GBP non-refundable cleaning fee will apply. A maximum of one pet, per room is permitted up to the weight of 40 pounds/18KG.

Complete out-of-the-office work and communication in our WIRED Business Centre, which offers a range of technology and office services.

Connect in our wired business centre. Pc and mac workstations come with a printer, copier, scanner, fax, audiovisual equipment, high speed internet access, shipping services, telecommunications equipment and more. If you forget your laptop, help yourself to one of ours via wired2go—and of course we’re here if there’s anything else you need.

Services and amenities include:

Workstations: pc and mac


Printer: available in black/white or colour

Photocopier: enjoy five complimentary pages. Additional pages are subject to a fee of 0.60 gbp per page.


Fax machine: enjoy five complimentary incoming pages. Additional pages are subject to a fee of 0.25 gbp per page. Outgoing faxes are charged at a rate of 0.60 gbp per page or the cost of the phone call plus 25%, whichever is higher.

Audiovisual equipment

Telecommunications equipment

Postage stamps and shipping services

Wired & Wireless High Speed Internet Access In Guest Rooms

Complimentary High Speed Internet Access, at speeds of up to 7 Mbps, is available throughout the hotel for all guests.

Fee: Complimentary

Wireless High Speed Internet Access In Public Areas

Complimentary High Speed Internet Access, at speeds of up to 7 Mbps, is available throughout the hotel for all guests.

Fee: Complimentary

High Speed Internet Access In Business Centre

Fee: 16 GBP per day

High Speed Internet Access In The Meeting Rooms

Just how green are we?

Energy & Water Conservation:

High-efficiency lighting in guest rooms

High-efficiency lighting in public areas

Occupancy sensors

Waste Minimization & Environmentally Responsible Purchasing:


Dumpster monitoring

Organic waste composting

Amenity management

Alternatives to plastic bottled wate

Enhanced Indoor Environmental Quality:

Green housekeeping

Integrated pest management practices

Low-emitting materials, such as paints, flooring and furniture

Raising Awareness:

Property-level green council

Sustainable meetings practices

Alternative transportation options, such as preferred parking for eco-friendly cars and shuttle services

Recognition & awards


Global business travel association (GBTA)

Project ICARUS supplier gold medal


Please note that some of the sustainability initiatives listed may be in process of being implemented and may not be available in some areas of the facility.

Find, explore and book W Hotels and resorts around the world.

Experience what’s new and next at W Hotels Worldwide on your iPhone. W Hotels brings its signature sounds and insider access to all that is happening at our iconic destinations around the world. Stream music. Order in. Book your stay. Get the app.

Get Local: Check out the local weather, get directions through our map or take a look at our hotel photos.

Stay Connected: Snap a photo and post to Facebook, Twitter or FourSquare directly from the W Hotels app.

Get Insider Access: Find out first about special events plus what’s new and next in each destination through the "The Angle" in the app.

Order In: Hotel guests can view and order from our in-room dining menus 24/7 and just charge it to the room.

Have it Delivered: If you need more towels or anything else sent to your room, just click the “I Need” tab and we’ll take care of the rest.

Treat Yourself or Someone Else: Whether you’re checked in or not, you can order anything you like to a guest room. Champagne, snacks or whatever, just let us know and we’ll send it up. Then, either put it on the room tab or pay securely by credit card.

Anything Else. Just Ask.: For any other special requests or questions, just send the hotel a message and we'll make sure it’s covered. No problem.

Get the Inside Scoop: Find out about special offers to redeem during your stay at W Hotels around the world. Just click the “Messages” tab on each hotel page in the app.

Bring W Hotels Home: Get instant, on-the-go access to W Hotels - The Store.

And for Those Who Want More: Check out what’s happening at our W Hotels around the globe or find a special deal for your next stay using the “Special Offers” page in the app.

Compatibility: The W Hotels iPhone app is also compatible with iPod Touch and iPad.


Sustainability Initiatives

Disposable slippers with reusable rubber slippers.
B Corporation Certified Products such as Scrummi towels and Comfort Zone skin care.
Pre-blended cocktails served in recyclable glass bottles and delivered with zero plastic waste.
Most suppliers removed plastic wrapping and have converted to paper and recyclable packaging.
Transitioned into using Water in a Box instead of plastic water bottles in FIT gym

Replaced light bulbs with energy-efficient bulbs.
Installed low-flow shower heads and toilets.
Introduced water/energy-saving linen program.
Installation of energy efficient gas boilers.
Redesign of the domestic hot water system to reduce heat loss and water usage.
Interior and exterior LED lighting.
Heat and cooling recovery coils on extra systems.
Utilisation of outside air temperatures for heating and cooling.
Upgrade of chiller units.
Installation of an Energy Management System for all guest rooms.
Use bio-degradable chemicals.
Zero waste to landfill.

Recycling oil with a supplier.
Separate food waste compartment which goes to composting.
Reduction of food waste through new plated meals concept as opposed to a buffet breakfast.
Offering leftovers from events and breakfast in staff canteen.
Reduction of food waste by utilising ripe bananas to make banana bread.
No plastic straws.

Currently using ‘MAGC’ (Make a Green Choice) program where guests are given the option to receive cleaning service every third day. With this, guests can choose to have points each day they don’t receive cleaning service, or donate to
plant a tree in Africa. This program helps by recycling the use of linen, towels, water, and harsh chemicals used to clean the room, as well as linen and towels.

Hotel waste is recycled and separated in three ways: glass, recyclable paper and boxes, and general waste. Larger bathroom amenities, or residential-sized bottles, to be launched in every guest room. A 300ml bottle replacing small bottles in each room along with a five litre bottles for refilling. This strategy will drastically cut down on single-use plastic bottles as the residential-sized amenity bottles contacts the same amount of product.


Green Key Award
Green Key Award

Property Details



Fitness Center

Daily Housekeeping

Turndown Service

Meeting Space


Wake up Calls

Service Request

Check-in: 3:00 pm

Check-out: 12:00 pm

Minimum Age to Check In: 18

Smoke Free Property

Pet Policy

Pets Welcome.

1 pet (40 pounds max) per room, GBP100 cleaning fee per stay + GBP25 per day.

Non-Refundable Pet Fee Per Stay: £100

Non-Refundable Pet Fee Per Night: £15

Maximum Pet Weight: 40lbs

Maximum Number of Pets in Room: 1

Parking Not Available
Policies and Payments

Accepts: Credit Cards


Concierge desk service

Property has elevators

Languages spoken by staff:
English, German, French, Spanish, Portuguese

For more information about the physical features of our accessible rooms, common areas or special services relating to a specific disability please call +44 20-7758 1000

Accessible Hotel Features

Property has elevators

Service Animals are Welcome

Accessible Areas with Accessible Routes from Public Entrance

Entrance to On-Site Business Center is Accessible

Entrance to On-Site Fitness Center is Accessible

Entrance to On-Site Spa is Accessible

Main Entrance is Accessible

Meeting Spaces are Accessible

On-Site Restaurants are Accessible

Room and Suites Access through the Interior Corridor

Guest Room Accessibility

Accessible Vanities

Adjustable Height Hand-Held Shower Wand

Alarm Clock Telephone Ringers

Deadbolts on Guest Room and Suites Doors

Electronic Room Key

Guest Room and Suites Doors Self-Closing

Lever Handles on Guest Room Doors

Lowered Electrical Outlets

Lowered Viewports in Guest Room Doors

Mobility accessible rooms

Non-slip Grab Rails in the Bathroom

Roll-in Shower

Room Windows Open

Safety Chains and/or Latches on Guest Doors

Secondary Locks on Room Windows

Toilet Seat at Wheelchair Height - Toilet for Disabled

Transfer Showers in Guest Rooms

Viewports in Guest Room and Suites Doors


TripAdvisor GreenLeaders Certified


Carbon Footprint: 31.17 kg per room night

Water Footprint: 444.29 liters per room night

Environmental Practices

Guest Room Recycling

What are the check-in and check-out times at W London?

The check-in time at W London is 3:00 pm and the check-out time is 12:00 pm.

Does W London allow pets?

The pet policy at W London is:

Pets Welcome

1 pet (40 pounds max) per room, GBP100 cleaning fee per stay + GBP25 per day.

Non-Refundable Pet Fee Per Stay: £100

Non-Refundable Pet Fee Per Night: £15

Maximum Pet Weight: 40lbs

Maximum Number of Pets in Room: 1

What are the parking options at W London?

The parking options at W London are:

Parking Not Available

What property amenities are available at W London?

The property amenities at W London are:



Fitness Center

Daily Housekeeping

Turndown Service

Meeting Space


Wake up Calls

Service Request

Does W London have Wi-Fi?

Yes, W London has free Wi-Fi available to hotel guests.