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Come to where surfers, college students, foodies and wine lovers find common ground.
Just 12 miles from the ocean (and 100 miles north of Santa Barbara), the carefree town of San Luis Obispo, California, is set in a picture-perfect landscape of gently rolling hills, craggy peaks and rocky coastline. In recent years, San Luis Obispo’s surfer vibe and farm-to-fork scene has attracted digital nomads from Silicon Valley. It’s a college town, too, which generates a youthful buzz — one that’s amplified by the stuff served up at its cool cafés and buzzy wine bars.
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Explore San Luis Obispo
- Downtown
- San Luis Country Club
Downtown
Overview
If there's anything that's fast-paced in SLO, it’s the lively downtown area. This pedestrian-friendly neighborhood is packed with attractions, including a historic mission, creek-side restaurants and stylish wine bars.
Known For
Restaurants , Nightlife, Historical Attractions
San Luis Country Club
Overview
South of San Luis Obispo’s airport, a country club and million-dollar homes give way to expansive vineyards. Small-production wineries, which produce outstanding chardonnays and pinot noirs, welcome visitors with no-fuss tasting rooms and spectacular views.
Known For
Wineries, Restaurants , Views
Nearby Hotels and Resorts
Stay in the Center of it All
Immerse yourself in your destination at these centrally located hotels.
Enjoy Three Days of the SLO Life in San Luis Obispo, California
Bop Around Downtown
Wander the streets of San Luis Obispo's pretty downtown, which is home to a stately Spanish mission, sophisticated shops, wine bars, breweries and cafés. Along the way, bump into a diverse mix of college students, digital nomads and surfers — as well as culinary types drawn to SLO’s farm-to-fork scene.
Go Coastal
Learn how the ocean's influence plays a big role in SLO. Visit the dramatic coastline at Montaña de Oro State Park and Morro Bay, eat local seafood and take a hike along dramatic seaside bluffs. The day’s all about embracing the area’s natural beauty.
Sample Local Wines
Take part in San Luis Obispo's grape-growing heritage, which stretches back more than 200 years. Sample award-winning chardonnay and pinot noirs made by small-batch winemakers — after taking a morning hike to see the landscape these vineyards call home.
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