Come to where surfers, college students, foodies and wine lovers find common ground.

Just 12 miles from the ocean (and 100 miles north of Santa Barbara), the carefree town of San Luis Obispo, California, is set in a picture-perfect landscape of gently rolling hills, craggy peaks and rocky coastline. In recent years, San Luis Obispo’s surfer vibe and farm-to-fork scene has attracted digital nomads from Silicon Valley. It’s a college town, too, which generates a youthful buzz — one that’s amplified by the stuff served up at its cool cafés and buzzy wine bars.

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Explore San Luis Obispo

  • Downtown
  • San Luis Country Club



If there's anything that's fast-paced in SLO, it’s the lively downtown area. This pedestrian-friendly neighborhood is packed with attractions, including a historic mission, creek-side restaurants and stylish wine bars.

Known For

Restaurants , Nightlife, Historical Attractions

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San Luis Country Club


South of San Luis Obispo’s airport, a country club and million-dollar homes give way to expansive vineyards. Small-production wineries, which produce outstanding chardonnays and pinot noirs, welcome visitors with no-fuss tasting rooms and spectacular views.

Known For

Wineries, Restaurants , Views

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Nearby Hotels and Resorts

Stay in The Center of it All

Immerse yourself in your destination at these centrally located hotels.

Showing 1-7 of 7 Hotels in San Luis Obispo1-7 of 7 Hotels

Enjoy Three Days of the SLO Life in San Luis Obispo, California

Plate with large sandwich and sides.

Bop Around Downtown

Wander the streets of San Luis Obispo's pretty downtown, which is home to a stately Spanish mission, sophisticated shops, wine bars, breweries and cafés. Along the way, bump into a diverse mix of college students, digital nomads and surfers — as well as culinary types drawn to SLO’s farm-to-fork scene.

Large rock reflecting on water.

Go Coastal

Learn how the ocean's influence plays a big role in SLO. Visit the dramatic coastline at Montaña de Oro State Park and Morro Bay, eat local seafood and take a hike along dramatic seaside bluffs. The day’s all about embracing the area’s natural beauty.

Vineyard with mountain in the background.

Sample Local Wines

Take part in San Luis Obispo's grape-growing heritage, which stretches back more than 200 years. Sample award-winning chardonnay and pinot noirs made by small-batch winemakers — after taking a morning hike to see the landscape these vineyards call home.

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