This huge metropolis is chaotic, exciting and constantly evolving.
São Paulo, Brazil, is a city of superlatives: Not only is it the most populous metropolis in South America, it’s also home to one of the world’s largest neo-Gothic temples, the biggest gay pride parade and the greatest diasporas of Japanese, Lebanese and Italian communities outside of their respective countries. Chaotic, exciting and constantly changing, the city is unrivaled for its multiculturalism and energy.
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Explore São Paulo

  • Vila Madalena
  • Jardins
  • Centro
  • Brooklin
  • Liberdade

Vila Madalena


The steep streets and alleyways of Vila Madalena are a favorite among tourists, students and artists alike. Galleries, craft shops, boutiques and furniture stores are the main draw by day, while craft beer destinations and samba bars come to life at night.

Known For

Boutiques, Bars, Street Art

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Named for the large gardens that used to slope down from Avenida Paulista, Jardins is home to high-end boutiques, fine dining and contemporary art galleries. It is one of the busiest (and fanciest) neighborhoods in the city, with both sleek mansions and historic homes surrounded by manicured green spaces. Unlike other parts of São Paulo, this region is quite walkable — a major draw for those who want to avoid the city’s notorious traffic.

Known For

Luxury Boutiques, Fine Dining

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Dating back to the 17th century, Centro is the birthplace of São Paulo and still contains a few of its original period buildings. As such, it’s a great place to wander the streets, soaking up a history lesson (or three). But the true draw of this neighborhood is that it blends the old with the new: Artists, architects, chefs and designers have turned it into the city’s creative and cultural ground zero.

Known For

Art, Architecture, Music

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Brooklin, the city’s youngest business and financial hub, and neighboring Santo Amaro are the Latin American headquarters for multinationals, banks and global consulting firms. But it’s not all work and no play here: There are plenty of shopping opportunities, like a bean-to-bar chocolate shop and a mall solely dedicated to decor and design.

Known For

Hotels, Malls

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Liberdade (which means “freedom”) is home to many of the city’s Japanese residents — in fact, it has the largest urban Japanese population outside of Japan. Sushi joints, izakayas, Asian supermarkets and a thriving street trade make this neighborhood an enticing destination for eating and exploring.

Known For

Sushi, Karaoke, Street Markets

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Nearby Hotels and Resorts

Stay in the Center of it All

Immerse yourself in your destination at these centrally located hotels.

Showing 1-7 of 7 Hotels in São Paulo1-7 of 7 Hotels

Soak Up the Sights and Sounds of São Paulo in 3 Days

View of Teatro Municipal

Discover the Historic Sites of Centro

Brimming with most of the city’s historic monuments, Centro is a great place to walk around while taking in the origins of São Paulo. While you’re at it, stumble upon trendy bars, restaurants, galleries and design stores.

Views of Ibirapuera

Park Life and Retail Therapy in Jardins and Pinheiros

Renting a bike is the best way to explore all that Parque Ibirapuera has to offer. Then head to the Jardins neighborhood for boutique shopping and the finest Brazilian cuisine.

Detail of hand-carved fruit

Museum Mile and a Pizza Tradition

What’s better than a lazy Sunday of viewing art? Doing it along Avenida Paulista. And there’s only one thing on the dinner menu tonight: pizza, pizza and pizza.

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