Ancient ruins meet modern-day spa life along the Mayan Riviera.

Tulum’s natural beauty and boho vibes are boundless. This Mexican beach town on the Caribbean Sea is known for its ancient Mayan ruins and modern-day spirituality. Yogi gurus, wellness aficionados, digital nomads, honeymooners and ready-to-party sunbathers have flocked to Tulum for years. While the beach clubs and the taco joints may seem crowded, the only thing you need to worry about in this Caribbean oasis is finding your own piece of paradise. Just try not to get in anyone’s Instagram shot.

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Explore Tulum

  • Aldea Zamá
  • Tulum Centro
  • Tulum Beach
  • Boca Paila

Aldea Zamá


A luxury housing area tucked into the lush jungles of Tulum, Aldea Zamá is a hit with yoga and wellness enthusiasts who don’t mind a 30-minute bicycle ride to the beach. It’s also a good choice for a relaxing few hours of shopping in the upscale boutiques and stopping into the stylish (but still casual) cafés and restaurants.

Known For

Wellness Studios, Residential, Dining

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Tulum Centro


In Tulum Centro, get a taste of the real Tulum — the good, the crowded and the beautiful. Set back from the beach, Tulum’s main town is where you’ll find the best tacos, mojitos and souvenirs sourced directly from the locals who live there.

Known For

Shopping, Nightlife, Dining

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Tulum Beach


The most popular destination in Tulum is undoubtedly the beach. The pristine stretches of white sand, swaying palm trees and screen-saver-blue waters draw everyone to the bars, beach clubs and restaurants along the coast.

Known For

Beaches, Culture, Dining

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Boca Paila


Book a guide to tour the Sian Ka’an Biosphere Reserve, a UNESCO World Heritage Site, close to Boca Paila. The Reserve, which spans rivers, lagoons and jungles, is home to dolphins, crocodiles and other protected creatures. The Boca Paila Peninsula also offers white-sand beaches and, inland, Mayan ruins.

Known For

Beaches, Fishing, Nature Preserve

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Nearby Hotels and Resorts

Stay in The Center of it All

Immerse yourself in your destination at these centrally located hotels.

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Spend a Free-Spirited Weekend in Tulum, Mexico

A woman floats in the clear blue water of a cenote in Tulum.

Take in the Natural Wonders

Take in the natural wonders of Tulum, from its refreshing cenotes to its captivating ruins and its peaceful biosphere reserve. Sample the city’s array of fabulous food and drink as well, including tropical fruit juices, tacos and mezcal, Tulum style.

Two mojitos sit on a table.

Strike a Pose and Ride a Bike

Get the best of both worlds with some restful “me” time at one of the area’s many yoga studios. Ride your bicycle through the sandy paths of Tulum. Then, embrace the hustle of life in the city center with some shopping and sundowners.

A basket of tacos sits on a blue table surrounding by sauces.

Hit the Beach

Tulum Beach is the place to be for a shady cabana, sun-kissed skin and all the fresh fish you can eat. Spend the day lounging at a beach club, getting your fill of ceviche and tacos and watching the sunset with a cocktail in hand.

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