The Wild West meets contemporary culture in this rocking Texas town.

Though Texas Tech University calls Lubbock, Texas, home, it’s so much more than a college town. A creative hub, too, this West Texas city established one of the first cultural arts districts recognized by the state. There are wineries surrounding Lubbock, with wine bars and tasting rooms in town. And because it’s the birthplace of Buddy Holly, Lubbock has a rocking music scene — and the bars, nightlife and performance spaces to prove it.

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Explore Lubbock

  • Depot District and Art District
  • North Overton
  • Texas Tech Campus

Depot District and Art District


The Depot District is home to Lubbock’s oldest businesses and buildings. New life is being channeled into these historical sites, and many were renovated and repurposed to create the city’s entertainment district.

Known For

History, Museums, Live Entertainment, Dining, Nightlife

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North Overton


Tucked between downtown Lubbock and Texas Tech, the North Overton neighborhood is a calmer place to wander, eat and explore. With popular Tex-Mex restaurants and university bars on every block, it’s both vibrant and relaxed.

Known For

Cafés, Bars, Restaurants, Nightlife

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Texas Tech Campus


Lubbock’s cowboy culture comes alive on the Texas Tech University campus, where you’ll also find the National Ranching Heritage Center and the Museum of Texas Tech University.

Known For

Museums, Dining, Nightlife

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Nearby Hotels and Resorts

Stay in The Center of it All

Immerse yourself in your destination at these centrally located hotels.

Showing 1-8 of 8 Hotels in Lubbock1-8 of 8 Hotels

Weekend Like a Local in Surprising Lubbock, Texas

Blueberry pie

Kick Things Off In Downtown Lubbock

Make it all about the city’s history by spending the day in the Depot and Art District. You’ll indulge in the wines and flavors that shape the city, especially at your dinner spot, the Nicolett, a fine-dining restaurant.


Nachos and beer

Browse, Dine and See the Sights

Start the day at the farmers market and get a sense of what High Plains culture is all about by roaming the three acres of vendor stalls. Next, head to the Texas Tech University campus to get a close look at the college’s culture and how it influences the city.


Prairie Dog Town in Lubbock

Wine and Dine

Connect with nature today. Head to Mackenzie Park for a visit to Prairie Dog Town, the first protected prairie dog colony in the U.S. From there, pay a visit to one of the city’s premier vineyards.


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