Timeless charm meets cutting-edge innovation, all set against an effervescent K-pop soundtrack in Seoul.

Welcome to Seoul, home to more than 10 million people and a captivating destination that offers an unforgettable experience to every visitor. In this vibrant metropolis, centuries-old palaces stand proudly alongside towering skyscrapers, creating a mesmerizing contrast between the past and the future. Steeped in rich history, the city boasts a wealth of cultural treasures, including the magnificent Gyeongbokgung Palace, the serene Jogyesa Temple, and the traditional Bukchon Hanok Village. But Seoul offers more than just history – it's a hub of cutting-edge technology and innovation. Whether you're a history enthusiast, a tech lover, a foodie or an adventurer seeking new experiences, Seoul has something for you.

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Explore Seoul

  • Myeongdong
  • Insa-dong
  • Hongdae
  • Dongdaemun
  • Gangnam

Myeongdong

Overview

As evening falls, the streets of Myeongdong come alive with tourists and locals alike indulging in Korea's popular street food. Don't miss Myeongdong Kyoja for award-winning handmade dumplings and hand-cut noodles. For skincare enthusiasts, find the best of K-beauty at the flagship stores of the country’s top brands. Explore Myeongdong Shopping Street for a diverse shopping experience, from the latest in Korean fashion to souvenirs plastered with the faces of your favorite idols.

Known For

Street Food, Shopping

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Insa-dong

Overview

Transport yourself to a world of culture in Insa-dong, known for its historic art, antique shops and galleries. Explore the arts market and pick up unique pieces by local designers. Once you’re done perusing, cozy up in a traditional hanok-style tea house for classic Korean dessert and tea.

Known For

Tea Houses, Antique Shops, Art Galleries

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Hongdae

Overview

Charged with a youthful energy, Hongdae is typically packed full of young locals streaming in from the nearby universities. Expect to find delicious cheap eats and trendy shops that cater to fashionable Koreans. From the ’Gram-worthy Trick Eye Museum to revamping your wardrobe after going through a personal color analysis, you’re spoiled for choice with activities in Hongdae. Besides reveling in busking performances, dance the night away at one of the many clubs. Live it up like a local and leave only at dawn.

Known For

Shopping , Nightlife

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Dongdaemun

Overview

Modern design meets history in Dongdaemun. If the architecture of Dongdaemun Design Plaza (DDP) isn’t enough to leave you in awe, check out its various exhibitions and pop-up stores that are sure to inspire. Just a stone’s throw away, you’ll find Dongdaemun Gate, one of the eight city gates along the historic Seoul City Wall. From there, you can head over to Gwangjang Market, one of Korea's largest traditional markets to sample popular local dishes like bindaetteok (mung bean pancakes), yukhoe (raw beef) and kkwabaegi (twisted Korean doughnuts).

Known For

Shopping, Historical Sites, Arts and Culture

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Gangnam

Overview

Even if you’re not a fan of K-pop, you’ve definitely heard the international hit, “Gangnam Style.'' Also known as the Beverly Hills of South Korea, this luxurious neighborhood is home to plenty of skyscrapers, designer shops and cosmetic surgery clinics. Make sure to visit Seoul Bongeunsa Temple, as well, a revered location that was the largest temple in Seoul during the Joseon Dynasty.

Known For

Luxury Brands, Shopping Center, Cosmetic Surgery

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Nearby Hotels and Resorts

Stay in the Center of it All

Immerse yourself in your destination at these centrally located hotels.

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What to Eat, See and Do in 3 Days in Seoul, South Korea

Seoul Destination Marketing

Immerse Yourself in Korean Culture

A full day of cultural immersion awaits as you explore the old palace grounds of Gyeongbokgung. Dress up in a traditional Hanbok for pictures that look like they’ve come out of a period drama. Then, take a closer look at the unique display of dynasty architecture at Bukchon Hanok Village before heading to the neighboring Anguk, where you can spend the rest of the day hopping between cute cafés and restaurants. 

Seoul Destination Marketing

Shop Till You Drop

Discover Seoul’s art scene at Yeonnam-dong, a hip spot for aspiring artists and designers just steps away from Hongdae. Enjoy a hearty barbecue lunch before heading on over to The Hyundai Seoul in Yeouido, the largest – and most popular – department store in Seoul for a full range of local and overseas brands. End the day with a scenic Hangang River Ferry Cruise and see Seoul from all its best angles.

Seoul Destination Marketing

Escape to Nature

After spending time exploring the city, retreat to nature for some peace and quiet. Make your way to Seongsu-dong, a once-industrial neighborhood now packed with various pop-up stores and cafés. It’s linked directly linked to Seoul Forest, former royal hunting grounds that’s also served as a military inspection facility. Pack a meal and a picnic mat and find a seat by the flowers for a tranquil escape.

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