Principessa Forte dei Marmi, Autograph Collection

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Welcome to Principessa Forte dei Marmi, Autograph Collection

Boutique Hotel with Pool & Garden Lounge Area

Principessa Forte dei Marmi is a newly built hotel in Forte dei Marmi, offering 35 rooms and suites with soft sculptural design and sea views from select balconies. Located one block from the beach and opposite the iconic La Capannina club, the hotel provides easy access to the town’s boutiques, cafés and promenade. Guests can enjoy a relaxed pool and garden area, a seasonal restaurant with Italian and global influences, and a culture counter featuring books that celebrate Forte’s creative legacy. Rooms are light filled and serene, designed for deep rest and slow mornings, with native plants adding privacy and scent to each balcony. The Principessa blends modern elegance with the timeless rituals of Italian way of living, welcoming guests to linger, lounge and explore at their own pace. Discover a new chapter of La Dolce Vita in a setting where heritage meets contemporary ease. 

Rooms & Suites

Calm, light-filled rooms with private terraces, an effortless retreat between Forte moments.

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The Pool

Pool & Outdoor Living

At the center of Principessa, the pool is designed for all-day living. Naturally tempered and set within a calm, open setting, it shifts with the rhythm of the day. Mornings are quiet and sunlit, while afternoons bring a more social energy, shaped by music, movement, and atmosphere. Surrounded by soft tones and natural materials, it’s a space to unwind, connect, and stay longer than planned.

Pool with sun loungers and hotel

What to Expect

Plan and Prepare for Your Stay

Hotel exterior with pool and garden

Local Experiences

Discover Forte beyond the surface with a collection of thoughtfully curated experiences, from market mornings to art, design, and cultural encounters that connect you to the rhythm of the town. Venture into the Apuan Alps for exclusive marble tours, or escape to nearby vineyards for intimate tastings and long, sun-soaked Tuscan lunches.

Hotel lobby with seating and decor

Private Transfer

Arrive and depart with ease through our private transfer service, offering seamless connections from nearby airports, train stations, or surrounding destinations. Discreet, comfortable, and tailored to your schedule, every journey is designed to feel as effortless as your stay.

Balcony with outdoor chair

Beach Club Access

Located just 600 metres from the hotel, Bagno Costanza offers a relaxed and elegant beach experience along the shores of Forte dei Marmi. A selection of 20 tendas are available for guests, providing a comfortable setting for sun-soaked days by the sea. While not exclusive to the hotel, it remains a convenient and charming extension of your coastal stay. For more information, please contact the Concierge.

Lobby lounge with sofas and chairs.

Bike Rides Through Forte

Discover Forte dei Marmi at a relaxed pace with a bicycle ride through its charming streets, coastal paths, and pine-lined avenues. Bikes are available at the hotel and can be arranged through the concierge, making it easy to explore at your own rhythm.

Hotel lobby with seating and wall art

The Gym

Open 24/7, the gym offers a discreet, design-led space equipped with Technogym equipment, ideal for spontaneous workouts at any time of day.

White hotel slippers placed beside bed

Personalized In-Room Amenities

Each room is thoughtfully styled with curated amenities, from fresh floral arrangements to elevated, large-format touches. Personalised to each stay, every detail is designed to feel considered, intuitive, and quietly indulgent.

Offers & Packages

FEATURED AMENITIES ON-SITE

Property Amenities On-Site

included amenities ()

More Ways to Enjoy Your Stay

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Tying shoelaces before workout

Fitness

Fitness

Open 24/7, the fitness space features Technogym equipment for discreet, impulsive workouts.

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children playing in the kids club outdoor premises

Club

Beach Club

• Complimentary access for Marble, Panoramic, and Suite categories• Paid access for Forte and Riviera room categories: €250 per day during May, June, and September €325 per day during July and August

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Cabana Package

Waterfront

Cabanas

Beach cabanas available for all suites at Bagno Costanza. Fee for all other room type. Reservation required through concierge.

Aerial view of pool with loungers

Swimming

The Pool

OUR LOCATION

GETTING HERE

Principessa Forte dei Marmi, Autograph Collection

Via Caio Duilio, 3, Forte dei Marmi, Lucca, Italy, 55042

Tel: +39 0584-1818111

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