Skip to main content
Menu close text
Marriott Logo
Marriott Logo
Help

Select a Language

English(US) English(UK) Italiano

W Florence

W Florence

VIEW MAP VIEW MAP
+39 055-99466
Cancel
DATES (1 NIGHT) NIGHTS)
Flexible in
S M T W T F S
Number of Nights
1
Rooms & Guests
Maximum 8 guests per room
Rooms
(Max: 3 Rooms/person)
1
Adults
(Max: 8 total guests/room)
1
Children
(Max: 8 total guests/room)
0
AGE OF CHILDREN (REQUIRED)
Special Rates
  • W Lounge seating area render

Welcome to W Florence

WONDER FORWARD

With front-row access to Florence’s iconic landmarks, we’re a crossroads of culture and always part of the latest conversation. Global influences collide with local traditions, and contemporary design fuses with the city’s rich heritage across 119 rooms. Culinary experiences span from vibrant restaurants to a rooftop with jaw-dropping views, satisfying even the most discerning tastes. With impeccable service and dynamic programming, including workshops, art showcases, and exclusive events, you’ll feel like a local and wish you actually lived here. Artistic abundance and bold collaborations celebrate creativity, making W Florence a beacon for visionaries and tastemakers. Here, every moment sparks curiosity and connection. This is where the world meets Florence, and Florence meets the world.

Rooms & Suites

FEATURED AMENITIES ON-SITE

Restaurant
Fitness Center
Daily Housekeeping
Turndown Service
Meeting Space
Dry Cleaning Service
Room Service
Wake up Calls
Free Wifi
Service Request

HOTEL INFORMATION

Check-in: 3:00 pm

Check-out: 12:00 pm

See Accessibility Features
Front Desk
Pet Policy

Pets Welcome

Non-Refundable Pet Fee Per Stay: €120.00

Maximum Pet Weight: 10.0kgs

Maximum Number of Pets in Room: 1

Parking

Complimentary Valet Parking

Additional Parking Information
Parking Hours: 07 am - 00 am

Akira Back - Opening Soon

A tribute to Japanese cuisine, this space fuses culinary excellence with an immersive atmosphere, turning dining into art. Inspired by Chef Akira’s heritage and travels, each dish tells a story: connecting flavours and people through impeccable service.

Explore

Tratto

This rule-breaking riff on the trattoria is a bold, cosmopolitan and convivial dining experience. It’s not just about food—it’s a full-on lifestyle drop: contemporary luxury and unapologetic flavours over shared plates. Forget formality. Find freedom.

Explore

W Lounge

Drenched in retropolitan vibes, this space evolves with the day. Start with shared plates and drinks in a laid-back setting, then shift into aperitivo mode as live music and DJ sets ignite the evening: all with a view of Piazza dell'Unità Italiana.

Explore

Zefiro Rooftop - Opening Soon

Feel the breeze above the terracotta tiles of Florence. Natural beauty and urban energy collide in this social hotspot, where signature cocktails, bites, and entertainment are served al fresco. Here, it’s never lonely at the top.

Explore

Courtyard

An open area bustling with guests and locals alike invites you to sink into oversized chairs and get lost in conversations. Enjoy breakfast, lunch, and dinner under a flood of natural light and a touch of retro-futuristic design. Old soul, new energy.

Explore

Breakfast Blizz

Answer your appetite with a lineup of morning crowd-pleasers. Savoury French toast, Eggs Florentine, detox juices, and more set you up for the day ahead. Served from 7 to 11 AM at TRATTO—so even late risers won’t miss out.

Explore
 / 

More Ways to Enjoy Your Stay

Photo Coming Soon
W Hotels_Still Life_Pedestal_FULL

Fitness

FIT

Stay active during your stay at our FIT gym, featuring upscale equipment and open around the clock.

See More Learn More
OUR LOCATION

GETTING HERE

W Florence

Piazza Dell'Unita Italiana 3/4, Florence, Italy, 50123

Tel: +39 055-99466
Distance from Property: 7.0 KM
Visit Website
This hotel does not provide shuttle service.

On-Property

Private Car Service

Limousine/Van Service

Property Details

Policies and Payments

Accepts: Credit Cards

Services

24-hour Front Desk

Concierge desk service

Property has elevators

Languages spoken by staff:
Italian, English, Spanish, French, Japanese

For more information about the physical features of our accessible rooms, common areas or special services relating to a specific disability please call +39 055-99466 . Click here to see accessible rooms types at this hotel.

Accessible Hotel Features

Property has elevators

Service Animals are welcome without a fee or documentation

Valet parking for vehicles outfitted for drivers in wheelchairs

Accessible Areas with Accessible Routes from Public Entrance

Entrance to On-Site Fitness Center is Accessible

Main Entrance is Accessible

Meeting Spaces are Accessible

On-Site Restaurants are Accessible

Room and Suites Access through the Interior Corridor

Guest Room Accessibility

Adjustable Height Hand-Held Shower Wand

Closed Caption TV

Deadbolts on Guest Room and Suites Doors

Electronic Room Key

Guest Room and Suites Doors Self-Closing

Lever Handles on Guest Room Doors

Lowered Electrical Outlets

Mobility accessible rooms

Non-slip Grab Rails in the Bathroom

Roll-in Shower

Room Windows Open

Toilet Seat at Wheelchair Height - Toilet for Disabled

Viewports in Guest Room and Suites Doors

Frequently Asked Questions

The check-in time at W Florence is 3:00 pm and the check-out time is 12:00 pm.

The pet policy at W Florence is:

Pets Welcome Non-Refundable Pet Fee Per Stay: €120.00 Maximum Pet Weight: 10.0kgs Maximum Number of Pets in Room: 1

The parking options at W Florence are:

Complimentary Valet Parking Parking Hours: 07 am - 00 am

The property amenities at W Florence are:

Restaurant Fitness Center Daily Housekeeping Turndown Service Meeting Space Dry Cleaning Service Room Service Wake up Calls Free Wifi Service Request

Yes, W Florence has in-room Wi-Fi available to hotel guests. Marriott Bonvoy members receive complimentary in-room Internet access when they book direct. Sign up for Marriott Bonvoy for free as you complete your W Florence booking.

The closest airport near W Florence is Florence Airport, Peretola (FLR). FLR is located approximately 7.0 KM from the hotel.

No, W Florence does not have an airport shuttle to Florence Airport, Peretola.

No, W Florence does not have electric vehicle charging stations.

W® FLORENCE

Overview Gallery Stay Taste Discover Meetings & Events

© 1996 – 2025 Marriott International, Inc. All rights reserved. Marriott Proprietary Information

English
Careers Opens a new window Terms of Use Program Terms & Conditions Privacy Center Digital Accessibility Sustainability in the Supply Chain Site Map Hotel Site Map Help Opens a new window