Explore Florence. Things To Do, Done Better

Experiences

Discover your next move: inside the hotel or out in the city. Start strong in our gym, then hit the streets for your Florence fix. With the compact layout of the centre, major attractions sit shoulder to shoulder, serving up culture in a cluster. Check out our must-visit neighbourhoods below to get that local feel and experience Florence in all its charm and glory.

Our Hand-Picked Recommendations
ZEFIRO Rooftop views at W Florence

Oltrarno

Florence’s indie spirit lives across the river. Once the district of artisans and rebels, Oltrarno is now a creative sanctuary of vintage ateliers, edgy galleries, and vibrant piazzas that transform at night. Sip negronis in twilight cloisters, catch a live band in a repurposed workshop, or browse leather goods crafted by hand, just like in the Medici days—only with more tattoos.

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San Lorenzo & Mercato Centrale

Florence with a pulse. Beneath the Medici Chapels and the grandeur of San Lorenzo lies a world of flavour and flair. By day, explore the city’s best food market, where truffle panini and gourmet pastas meet rooftop DJ sets by night. Between fashion-forward streetwear stalls and hidden cocktail bars, this is where tradition gets remixed with a modern beat.

Friends smiling together.

Santa Croce

Bold, authentic, and forever buzzing. Santa Croce blends timeless elegance with street-level charisma. From the tombs of Galileo and Michelangelo to the sound of skateboard wheels outside the basilica, this quarter dances between past and present. Artisanal gelato, contemporary theatre, open-air film nights, and the fierce spirit of calcio storico—Santa Croce always delivers drama.

Home to Gucci, Ferragamo and Pucci, a top luxury shopping destination.
Visit THE MALL, a unique shopping experience at excellent prices. Learn More
Florence's leather craftsmanship is a timeless art, blending tradition and elegance in every piece.
At the Galleria degli Uffizi you can immerse in world-class art in a haven for unique masterpieces. Learn More
Minutes from Florence, Tuscany offers world-renowned wines amid scenic vineyards and rolling hills.

Frequently Asked Questions