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W Florence

W Florence

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+39 055-9946600
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DATES (1 NIGHT) NIGHTS)
Flexible in
S M T W T F S
Number of Nights
1
Rooms & Guests
Maximum 8 guests per room
Rooms
(Max: 3 Rooms/person)
1
Adults
(Max: 8 total guests/room)
1
Children
(Max: 8 total guests/room)
0
AGE OF CHILDREN (REQUIRED)
Special Rates
  • W Florence entrance

Welcome to W Florence

WONDER FORWARD

With front-row access to Florence’s iconic landmarks, we’re a crossroads of culture and always part of the latest conversation. Global influences collide with local traditions, and contemporary design fuses with the city’s rich heritage across 119 rooms. Culinary experiences span from vibrant restaurants to a rooftop with jaw-dropping views, satisfying even the most discerning tastes. With impeccable service and dynamic programming, including workshops, art showcases, and exclusive events, you’ll feel like a local and wish you actually lived here. Artistic abundance and bold collaborations celebrate creativity, making W Florence a beacon for visionaries and tastemakers. Here, every moment sparks curiosity and connection. This is where the world meets Florence, and Florence meets the world.

Rooms & Suites

Sensual curves and rich textures meet optical patterns in a bold nod to the city’s architecture.

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Suites That Speak Volumes

Iconic Spaces

The Penthouse and Supreme Suite are the endgame of luxury living, where bold design meets the city’s unmistakable charm. Effortless, yet extraordinary.

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Premier Suite wardrobe and bathtub with view
Premier Suite king bed with city views
Premier Suite king bed with city views
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    Right Where It’s Happening

    Step out and dive into Florence’s artistic heartbeat. Every cobbled street, every hidden alley hums with history and discovery—all just a stroll away. No wonder the city center with its iconic landmarks is a UNESCO World Heritage site. Lace up, wonder awaits.

    Models smiling in city center.

    What to Expect

    Plan and Prepare for Your Stay

    Where Anything Can Happen

    Reception

    From the moment you step in, you’re greeted by an impressive custom mural. A Florentine Babylon garden featuring exotic animals once owned by the Medici family hijacks your attention. Many were gifts from foreign monarchs, including the Sultan of the Ottoman Empire in 1514. This unique piece also includes modern elements of Italian culture, fashion, and lifestyle.

    W Lounge

    Celebrating Florence’s gelato heritage dating back over 12,000 years, bespoke layered glazed artworks feature the delicious dessert set against a Florentine landscape. As part of our design narrative, these pieces continue to tell the story of the city’s rich cultural legacy.

    Rooms & Suites

    From majestic peacocks to Medici lions—every suite tells a story. The Penthouse flaunts wild elegance with The Menagerie Series and dreamy fountain art. Standard rooms remix Florentine icons like wine and gelato into bold mandalas inspired by the marble floor of the Chapel of the Princess. This is when accommodation meets art.

    tables chairs and windows

    Restaurants and Bars

    Tratto

    Tratto is where bold meets laidback: a contemporary Italian food concept by Trattoria Contemporanea in Como. Rooted in tradition, reimagined with experimentation. Bold flavors, unexpected twists, and a dining vibe that’s anything but ordinary.

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    W lounge details at W Florence

    Restaurants and Bars

    W Lounge

    Drenched in retropolitan vibes, this space evolves with the day. Start with shared plates and drinks in a laid-back setting, then shift into aperitivo mode as live music and DJ sets ignite the evening: all with a view of Piazza dell'Unità Italiana.

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    tables chairs and plants

    Restaurants and Bars

    Courtyard Lounge

    An open-air extension of W Lounge, the courtyard brings together locals and guests in a relaxed, vibrant setting. Small bites, bold cocktails, and conversations that carry into the evening. Timeless charm with a modern twist.

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    Whatever Whenever

    From midnight cravings to last-minute fashion fixes–consider it done. Our iconic Whatever/Whenever® service turns every stay into everything you could wish for. 

    Design Narrative

    Audacious Between Antiques

    Nestled among Tuscan landmarks, the W Florence rises with a sleek design, overlooking a vibrant piazza. Vertical fluted steel moldings and bronze accents on the facade embody the idea that amidst the echoes of history, a new chapter begins. The interior is a nostalgic nod, featuring vibrant colours, plush furnishings, and glossy finishes. Geometric marble flooring honours Tuscan tradition while seamlessly complementing the retro-futuristic theme. This is where history and contemporary design shake hands, creating an experience as culturally significant as the city itself.

    The Courtyard lounge seating at W Florence

    Events

    The Floor Is Yours

    From meetings to making memories, at W Florence, you’ll host an event in style. Creative hubs—including outdoor spaces like the Rooftop, the Courtyard, and the Penthouse terrace—are designed to inspire collaboration and create experiences that leave a lasting impression.

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    Meeting space with table set up at W Florence

    FEATURED AMENITIES ON-SITE

    Property Amenities On-Site

    included amenities ()

    • Restaurant On-Site

      3 Restaurants

    • Meeting Space

    • Fitness Center

    • Complimentary Wi-Fi

      Free for Marriott Bonvoy Members

    • Mobile Key

    • Same Day Dry Cleaning

    • Room Service

    • Wake-Up Calls

    • Turndown Service

    • Service Request

    • Concierge

    • Daily Housekeeping

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    More Ways to Enjoy Your Stay

    W Florence FIT equipment

    Fitness

    FIT

    Stay active during your stay at our FIT gym, featuring upscale equipment and open around the clock.

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    Identification Code
    CIN: IT048017A1XL81K7ZV
    OUR LOCATION

    GETTING HERE

    W Florence

    Piazza Dell'Unita Italiana 4/B, Reception Entrance - Via del Melarancio No 1, Florence, Italy, 50123

    Tel: +39 055-9946600
    Distance from Property: 7.0 KM
    Visit Website
    This hotel does not provide shuttle service.

    Property Details

    Check-in: 3:00 pm

    Check-out: 12:00 pm

    Pet Policy

    Pets Welcome.

    Non-Refundable Pet Fee Per Stay: €120.00

    Maximum Pet Weight: 10.0kgs

    Maximum Number of Pets in Room: 1

    Parking Valet

    Daily: €55.00

    Additional Parking Information

    Parking Hours: 07 am - 00 am / Cost: starting from € 55.00 ( reg. Car )

    Policies and Payments

    Accepts: Credit Cards

    Services

    24-hour Front Desk

    Concierge desk service

    Property has elevators

    Languages spoken by staff:
    Italian, English, Spanish, French, Japanese

    For more information about the physical features of our accessible rooms, common areas or special services relating to a specific disability please call +39 055-9946600 . Click here to see accessible rooms types at this hotel.

    Accessible Hotel Features

    Property has elevators

    Service Animals are welcome without a fee or documentation

    Accessible Areas with Accessible Routes from Public Entrance

    Entrance to On-Site Fitness Center is Accessible

    Main Entrance is Accessible

    Meeting Spaces are Accessible

    On-Site Restaurants are Accessible

    Room and Suites Access through the Interior Corridor

    Guest Room Accessibility

    Adjustable Height Hand-Held Shower Wand

    Closed Caption TV

    Deadbolts on Guest Room and Suites Doors

    Electronic Room Key

    Guest Room and Suites Doors Self-Closing

    Lever Handles on Guest Room Doors

    Lowered Electrical Outlets

    Mobility accessible rooms

    Non-slip Grab Rails in the Bathroom

    Roll-in Shower

    Room Windows Open

    Toilet Seat at Wheelchair Height - Toilet for Disabled

    Viewports in Guest Room and Suites Doors

    Frequently Asked Questions

    The check-in time at W Florence is 3:00 pm and the check-out time is 12:00 pm.

    The pet policy at W Florence is:

    Pets Welcome Non-Refundable Pet Fee Per Stay: €120.00 Maximum Pet Weight: 10.0kgs Maximum Number of Pets in Room: 1

    The parking options at W Florence are:

    Valet: Daily: €55.00 Parking Hours: 07 am - 00 am / Cost: starting from € 55.00 ( reg. Car )

    The property amenities at W Florence are:

    Restaurant Fitness Center Daily Housekeeping Turndown Service Meeting Space Same Day Dry Cleaning Room Service Wake-Up Calls Complimentary Wi-Fi Mobile Key Service Request

    Yes, W Florence has in-room Wi-Fi available to hotel guests. Marriott Bonvoy members receive complimentary in-room Internet access when they book direct. Sign up for Marriott Bonvoy for free as you complete your W Florence booking.

    The closest airport near W Florence is Florence Airport, Peretola (FLR). FLR is located approximately 7.0 KM from the hotel.

    No, W Florence does not have an airport shuttle to Florence Airport, Peretola.

    No, W Florence does not have electric vehicle charging stations.

    W® FLORENCE

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