Welcome to W New York – Union Square


W New York – Union Square stands at one of Manhattan’s most dynamic crossroads. The area is a transit hub, a gathering spot, a market, a stage and an enclave. It is as multifaceted as any neighborhood in the Big Apple. We channel the spirit of our setting within our walls, too. With dynamic programming, plentiful public spaces, bold design inspired by the Square and local-favorite cuisine and bar offerings, W New York – Union Square is a place to choose your own adventure, be exactly as you are, and play your angle.

Our hotel is undergoing a transformation, and we can’t wait to show you our new look! As we get the final pieces in place on our renovation, please note that food & beverage services are currently not available, and construction noise is possible on weekdays.

Rooms & Suites

Historic Building & Union Square Location

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Built in 1919, W New York – Union Square’s site was first commissioned by Germania Life Insurance. Fast forward a century, and we’ve kept some of that old school grandeur and infused it with hyper-modern, bold and alluring design. We honor the then, live in the now–and always think about what’s next.


The City's Best

We’re located in one of the best situated spots in New York City, right at the intersection of Uptown and Downtown. (We’re also not far from the eastern boroughs.) In any direction, you’ll find the very best of art, music, fine dining, shopping and so much more. Ask our W Insider team for tips and recommendations.


Inspired Event Space

The striking architecture of our Beaux-Arts building blends effortlessly with future-forward design, creating an atmosphere of playful luxury and light-filled meeting and event space.



W New York – Union Square

201 Park Avenue South, New York, New York, USA, 10003

Tel: +1 212-253-9119

Whatever/Whenever® Service

Push the Whatever/Whenever® button on your phone and we will deliver whatever you desire directly to your hotel room. We don't even need a magic wand - just the creativity and innovation of the W team.

W Union Square - Exterior

Get Fit

W New York – Union Square features an all new FIT space, complete with state-of-the-art TechnoGym equipment. A perfect cure for jetlag, or for an energy boost before heading out into the Big Apple.


A New Outlook

W New York – Union Square is almost done with its head-to-toe renovation. We’ll be fully complete by Fall 2024, and most updates and refreshes have already been made. Come discover our new look.

A Golden Past

W New York – Union Square stands as the second ever W built, worldwide. It’s also housed in a historic structure, built a century ago for a prominent insurance company. Our legacy is strong, and from 2024 onward with our renovation complete, we’re looking forward to writing a new chapter.

Bonvoy Perks

At all W Hotels, earn points and perks with Marriott Bonvoy, the loyalty program that rewards you at over 7,000 hotels worldwide. Earn free nights, discounted member rates and more.

Pets? Yes Please

W New York – Union Square’s Pets Are Welcome (PAW) Program is designed to treat our four-legged guests with equally excellent service. Upon check-in, pets will receive a pet toy, pet treat, W Hotels pet tag, clean-up bags and details about our Whatever/Whenever pet services. Inquire about our PAW Program during booking.

Sight Lines

Soak up the views of Union Square and beyond at our brand new rooftop bar, opening late 2024. We’re the only rooftop bar on the Square itself – and our iconic neon W sign only adds to the allure.

Property Details

Frequently Asked Questions