With front-row access to Florence’s iconic landmarks, we’re a crossroads of culture and always part of the latest conversation. Global influences collide with local traditions, and contemporary design fuses with the city’s rich heritage across 119 rooms. Culinary experiences span from vibrant restaurants to a rooftop with jaw-dropping views, satisfying even the most discerning tastes. With impeccable service and dynamic programming, including workshops, art showcases, and exclusive events, you’ll feel like a local and wish you actually lived at our Florence hotel. Artistic abundance and bold collaborations celebrate creativity, making W Florence a beacon for visionaries and tastemakers. Here, every moment sparks curiosity and connection. This is where the world meets Florence, and Florence meets the world.
Sensual curves and rich textures meet optical patterns in a bold nod to the city’s architecture.
Learn MoreStep above Florence in suites designed for space, style, and standout views. From elevated living to open-air terraces, each space blends bold design with residential comfort, creating a stay made for unwinding, hosting, and experiencing the city from a new perspective.
From the moment you step in, you’re greeted by an impressive custom mural. A Florentine Babylon garden featuring exotic animals once owned by the Medici family hijacks your attention. Many were gifts from foreign monarchs, including the Sultan of the Ottoman Empire in 1514. This unique piece also includes modern elements of Italian culture, fashion, and lifestyle.
Step out and dive into Florence’s artistic heartbeat. Every cobbled street, every hidden alley hums with history and discovery, all just a stroll away. No wonder the city center with its iconic landmarks is a UNESCO World Heritage site. Lace up, wonder awaits.
Not dates, a rhythm. From brunches to DJ nights and cultural moments, discover what’s happening at W Florence. Come for the energy. Leave with a story.
Restaurants and Bars
A tribute to Japanese cuisine, this restaurant blends bold creativity and immersive design, turning dining into art. Chef Akira’s plates tell stories of heritage and travels, where Japanese precision meets a daring Korean edge.
Restaurants and Bars
Tratto is where bold meets laidback: a contemporary Italian food concept by Trattoria Contemporanea in Como. Rooted in tradition, reimagined with experimentation. Bold flavors, unexpected twists, and a dining vibe that’s anything but ordinary.
Restaurants and Bars
Drenched in retropolitan vibes, this space evolves with the day. Start with shared plates and drinks in a laid-back setting, then shift into aperitivo mode as live music and DJ sets ignite the evening: all with a view of Piazza dell'Unità Italiana.
Restaurants and Bars
An open-air extension of W Lounge, the courtyard brings together locals and guests in a relaxed, vibrant setting. Small bites, bold cocktails, and conversations that carry into the evening. Timeless charm with a modern twist at W Florence
Restaurants and Bars
Feel the breeze and take in the view across Florence, from Santa Maria Novella to the Duomo. This is where beauty meets urban energy, with signature cocktails, bites and entertainment served al fresco. Zefiro Rooftop at W Florence is open seasonally.
Feel the breeze, own the view. From Santa Maria Novella to the Duomo, Florence unfolds beneath you. Here, iconic beauty collides with urban energy - signature cocktails, bold bites and live beats, all served al fresco. Discover Zefiro Rooftop at W.
Design Narrative
Nestled among Tuscan landmarks, the W Florence rises with a sleek design, overlooking a vibrant piazza. Vertical fluted steel moldings and bronze accents on the facade embody the idea that amidst the echoes of history, a new chapter begins. The interior is a nostalgic nod, featuring vibrant colours, plush furnishings, and glossy finishes. Geometric marble flooring honours Tuscan tradition while seamlessly complementing the retro-futuristic theme. This is where history and contemporary design shake hands, creating an experience as culturally significant as the city itself.
Events
From meetings to making memories, at W Florence, you’ll host an event in style. Creative hubs—including outdoor spaces like the Rooftop, the Courtyard, and the Penthouse terrace—are designed to inspire collaboration and create experiences that leave a lasting impression.
included amenities ()
4 Restaurants
Fresh Linen Provided
All Rooms/Suites
1 Bar
Business Center
Complimentary
On-Site Laundry
No Fire Pit + Grill Grate
No Chairs + Picnic Table
Complimentary Wi-Fi
Free for Marriott Bonvoy Members
Mobile Key
Same Day Dry Cleaning
24 Hour Room Service
Room Service
Wake-Up Calls
Turndown Service
Service Request
Concierge
Housekeeping
Daily
Mail & Package Delivery Available
Spa
Find your flow at our Wellness area with a soothing relax lounge, steam room and sauna.
Fitness
Stay active during your stay at our FIT gym, open around the clock, featuring upscale equipment.
W Florence
Via del Melarancio No. 1, Florence, Italy, 50123
Check-in: 3:00 pm
Check-out: 12:00 pm
Minimum Age to Check In: 18
Pets Welcome.
Non-Refundable Pet Fee Per Stay: €120.00
Maximum Pet Weight: 10.0kgs
Maximum Number of Pets in Room: 1
Parking service available starting from € 55 - € 67.Valet service is included from 7:00 AM to 23:59 PM
Accepts: Credit Cards
Contactless mobile payments
24-hour Front Desk
Concierge desk service
Property has elevators
Languages spoken by staff:
Italian, English, Spanish, French, Japanese
For more information about the physical features of our accessible rooms, common areas or special services relating to a specific disability please call +39 055-9946600 . Click here to see accessible rooms types at this hotel.
Property has elevators
Service Animals are welcome without a fee or documentation
Entrance to On-Site Fitness Center is Accessible
Main Entrance is Accessible
Meeting Spaces are Accessible
On-Site Restaurants are Accessible
Room and Suites Access through the Interior Corridor
Adjustable Height Hand-Held Shower Wand
Closed Caption TV
Deadbolts on Guest Room and Suites Doors
Electronic Room Key
Guest Room and Suites Doors Self-Closing
Lever Handles on Guest Room Doors
Lowered Electrical Outlets
Mobility accessible rooms
Non-slip Grab Rails in the Bathroom
Roll-in Shower
Room Windows Open
Toilet Seat at Wheelchair Height - Toilet for Disabled
Viewports in Guest Room and Suites Doors
The check-in time at W Florence is 3:00 pm and the check-out time is 12:00 pm.
The pet policy at W Florence is:
The parking options at W Florence are:
Parking service available starting from € 55 - € 67.Valet service is included from 7:00 AM to 23:59 PM
The property amenities at W Florence are:
Yes, W Florence has in-room Wi-Fi available to hotel guests. Marriott Bonvoy members receive complimentary in-room Internet access when they book direct. Sign up for Marriott Bonvoy for free as you complete your W Florence booking.
The closest airport near W Florence is Florence Airport, Peretola (FLR). FLR is located approximately 7.0 KM from the hotel.
No, W Florence does not have an airport shuttle to Florence Airport, Peretola.
No, W Florence does not have electric vehicle charging stations.
