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This huge metropolis is chaotic, exciting and constantly evolving.
São Paulo, Brazil, is a city of superlatives: Not only is it the most populous metropolis in South America, it’s also home to one of the world’s largest neo-Gothic temples, the biggest gay pride parade and the greatest diasporas of Japanese, Lebanese and Italian communities outside of their respective countries. Chaotic, exciting and constantly changing, the city is unrivaled for its multiculturalism and energy.
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Explore São Paulo
- Vila Madalena
- Jardins
- Centro
- Brooklin
- Liberdade
Vila Madalena
Overview
The steep streets and alleyways of Vila Madalena are a favorite among tourists, students and artists alike. Galleries, craft shops, boutiques and furniture stores are the main draw by day, while craft beer destinations and samba bars come to life at night.
Known For
Boutiques, Bars, Street Art
Jardins
Overview
Named for the large gardens that used to slope down from Avenida Paulista, Jardins is home to high-end boutiques, fine dining and contemporary art galleries. It is one of the busiest (and fanciest) neighborhoods in the city, with both sleek mansions and historic homes surrounded by manicured green spaces. Unlike other parts of São Paulo, this region is quite walkable — a major draw for those who want to avoid the city’s notorious traffic.
Known For
Luxury Boutiques, Fine Dining
Centro
Overview
Dating back to the 17th century, Centro is the birthplace of São Paulo and still contains a few of its original period buildings. As such, it’s a great place to wander the streets, soaking up a history lesson (or three). But the true draw of this neighborhood is that it blends the old with the new: Artists, architects, chefs and designers have turned it into the city’s creative and cultural ground zero.
Known For
Art, Architecture, Music
Brooklin
Overview
Brooklin, the city’s youngest business and financial hub, and neighboring Santo Amaro are the Latin American headquarters for multinationals, banks and global consulting firms. But it’s not all work and no play here: There are plenty of shopping opportunities, like a bean-to-bar chocolate shop and a mall solely dedicated to decor and design.
Known For
Hotels, Malls
Liberdade
Overview
Liberdade (which means “freedom”) is home to many of the city’s Japanese residents — in fact, it has the largest urban Japanese population outside of Japan. Sushi joints, izakayas, Asian supermarkets and a thriving street trade make this neighborhood an enticing destination for eating and exploring.
Known For
Sushi, Karaoke, Street Markets
Nearby Hotels and Resorts
Stay in the Center of it All
Immerse yourself in your destination at these centrally located hotels.
Soak Up the Sights and Sounds of São Paulo in 3 Days
Discover the Historic Sites of Centro
Brimming with most of the city’s historic monuments, Centro is a great place to walk around while taking in the origins of São Paulo. While you’re at it, stumble upon trendy bars, restaurants, galleries and design stores.
Park Life and Retail Therapy in Jardins and Pinheiros
Renting a bike is the best way to explore all that Parque Ibirapuera has to offer. Then head to the Jardins neighborhood for boutique shopping and the finest Brazilian cuisine.
Museum Mile and a Pizza Tradition
What’s better than a lazy Sunday of viewing art? Doing it along Avenida Paulista. And there’s only one thing on the dinner menu tonight: pizza, pizza and pizza.
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