In 1863, the chemist Günter Wagner acquires the company. To mark all his products clearly, Wagner puts his family crest - the pelican - on all products and registers it officially as one of the first trademarks of Germany. The company's continuous boom begins with the joining of the merchant Fritz Beindorff. Ink, watercolours and glue gain worldwide appreciation.

In 1894 the rooms at the Engelbosteler Damm become too narrow and a new building is constructed. The Pelikan - Complex at the Podbielski Street now accommodates 1000 employees.

In 1901, already 236 employees are engaged and the turnover amounts to more than 1 million Reichsmark.

1929 is the birth of the Pelikan Pen, the legendary black and green striped classic, which until today also is named "Stresemann".

In 1945 Pelikan resumes production and has a great share in the economic increase of the years 1959 to 1975. The "Stresemann" pen experiences his rebirth and lays the foundation for the exclusive special model series "originals of their time". Since 1960, the legendary ink pen assists the pupils in the schools in learning how to write. Who doesn't know him, the blue "Pelikano".

In 1978, Pelikan changes into a joint-stock company. Today, the Pelikan Holding Sdn Bhd Malaysia is the company's controlling shareholder. The Pelikan Holding is internationally specialized in the production of office equipment.

The Sheraton Hanover Pelikan Hotel is just located in the origins of the hallowed halls. Where ink pens were inscribed by hand at that time, you’ll find now our 147 hotel rooms. Today the old ink cellar houses the 5th Avenue restaurant and the former boiler house is actually home of the Pelikan Bar. The days when energy was only generated by firing up in huge boilers are long gone. You don’t seem to forget, when you enjoy a cocktail and have a glance at the 7m high ceiling in the Pelikan Barand imagine this is exactly where the ink pens were made, with which perhaps you also learned how to write.