Events

Start Planning Your Meetings or Events Here

Tell us about your event, then we'll contact you and plan it together

18

Event Rooms

30772 SQ FT

Total Event Space

900

Capacity Largest Space

Elevated Spaces for Every Occasion

Where Exceptional Meetings and Events Begin

The ultimate venue where the iconic energy of Muscle Shoals meets flawless execution.

Whether orchestrating a high-stakes conference, VIP gala, wedding or milestone celebration, we elevate your small or large gathering from standard to spectacular.

 

  • Breathtaking Backdrops: Sweeping Tennessee River views.
  • Unrivaled Spaces: Stylish, state-of-the-art venues.
  • Flawless Execution: Seamless, stress-free planning.
  • Masterful Catering: Inspired, culinary-forward menus.

Premier spaces are in high demand. Secure your ideal dates today and ensure your event strikes the perfect note!

    Shoals Conference Center Exterior Aerial View
    Sheffield Meeting Room-Conference Center - U-Shape

    Meetings and Events

    Host flawless Florence AL corporate events with a dedicated business center.

    Elevate your Florence AL corporate events using our full-service AV capabilities.
    Over 30,000 sq ft of sophisticated space designed to inspire business success. Learn More
    Productive retreats thrive with modern event tech and tailored concierge services.
    Thrive near the Tennessee River with 18 versatile venues for large conferences.
    Inspire your team with upscale breakout rooms and premium planning assistance.

    Offers & Packages

    Wedding on Singing River Terrace Setup

    Weddings and Occasions

    Craft unforgettable memories with creative catering tailored to your theme party.

    One of the top Florence AL wedding venues, boasting expert certified planners. Learn More
    Discover premier Florence AL wedding venues featuring a scenic riverfront backdrop. Learn More
    Elegant ballrooms host magnificent social events and receptions for up to 900. Learn More
    Celebrate steps from the Tennessee River with customized indoor and outdoor spaces.
    Treat guests to a luxury retreat with a full-service spa and upscale reception spots. Learn More
    private dining austin
    Rewarding Travel from Start to Finish
    Earn up to 60,000 points per qualified event with Marriott Bonvoy Events. Elite members earn more with bonus points.

    Please note: all room sizes are approximate.

    Frequently Asked Questions