Franz is the Austrian emperor who loved to go hunting and enjoyed his Kaiserschmarrn and smoked pork with sauerkraut and dumplings. However, Franz is also the lovable Viennese boy, made famous by Christine Nöstlinger in her “Tales of Franz”.

Today, Franz (which is still one of the most popular Austrian names) is probably a typical guy roaming the streets of urban Vienna, uncomplicated and downto-earth. Perhaps he runs a food truck, or he’s a graffiti artist, or a jack of all trades. Either way, he presents himself like he prefers his food - authentic, straightforward and unpretentious.

Flora represents the goddess of flowers and of youth, as well as the Prater which is situated just outside our front door. The Prater was created as a space for rest and recreation for the nobility, later it was opened for all who were in search of peace and tranquility. Flora is the beauty and fragility of nature and the feelings of calm, freedom, relaxation and joy it instills in us. Flora is a sense of coming home, she is creativity, a free spirit, a feeling of constant renewal and change. She is feminine and gentle, the origin of life!

What appeals to you today?

…are you Franz or are you Flora?