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Marriott Golf Course Development & Management
World’s premier provider of quality golf experience
Marriott Golf, the golf management organization of Marriott International and one of the world’s largest resort golf management companies, is responsible for managing more than 1.5 million rounds of golf eachyear on more than 1,000 holes of championship golf. While the Marriott name itself brings strong recognition, credibility and a history of commitment to its customers, Marriott Golf works to ensure that its diverse, international collection of properties share this commitment.
Discover our golf course management services
Planning and Development
For more than 20 years, Marriott Golf has successfully opened and managed quality golf facilities, not only to support our multiple lodging brands, but for the benefit of independent owners and developers as well. Marriott Golf assists in bringing ideas and business ventures to life in the most efficient manner possible. Through the implementation of time-tested processes, Marriott Golf navigates the complexity of all planning, construction and pre-opening phases of each project.
Marriott Golf uses its considerable corporate buying leverage with some of the best golf construction, turf, and equipment companies in the industry to provide measurable "real dollar" value for the owners of its properties.
Marriott Golf's proprietary Design Standards Guide is complete with design specifications and can be customized to meet the exact needs of each golf facility. Our goal is to identify and create operational efficiencies that will enhance the profitability of every facility for the life of the project.
Consulting Services
Marriott Golf’s consulting services apply to any type of golf facility, including daily fee, resort, and private clubs. Marriott Golf serves as a business advocate throughout the entire golf course development and management process, always ensuring that the owner’s best interests are the top priority.
The first step in consulting is to listen and understand each project, then explore the specific needs of the property and ownership group. This allows for a customized menu of services that will provide the most benefit to each project.Consulting services include, but are not limited to:
- Golf Course Architect and Contractor Selection
- Preferred Vendor Pricing Advantages
- Business Plan Development
- Market Analysis
- Proforma Development
- Marketing Plan Development
- Merchandise Plan Development
- FF&E Purchasing
- Website Development
- Golf Site / Clubhouse / Maintenance Facility Design Review
- Maintenance Equipment Package Plan
- Golf Policies/Procedures and Golf Processes
- Pre-Opening Human Resources Support
- Staffing Plans
- Job Descriptions
- Talent Identification
- Training Manuals
Operations
Being part of the Marriott family affords Marriott Golf unparalleled corporate support and ensures a commitment to perform to the highest quality standards.
Marriott Golf targets top associates through a variety of channels, including working closely with the PGA of America and the Golf Course Superintendents Association of America to recruit experienced and knowledgeable executives.
Marriott Golf has been recognized as one of the top retailers in golf, earning many industry awards for quality merchandising and PGA Merchandiser of the Year honors on both regional and national levels.
Golfer acquisition and retention programs have been created to attract new players to the game and develop loyal guests. These programs provide opportunities for optimal rounds of golf and average rate.Management services include, but are not limited to:
- Annual Business Planning Support
- Operating Budgets
- Marketing Program Development and Support
- Property Improvement Plans
- Development and Review of Minimum Service and Product Requirements
- Development and Review of Standard Operating Procedures
- Golf Industry Leadership
- Talent Management
- Preferred Vendor Compliance and Merchandising Support
- CAPEX Replacement Schedule
- Owner Relations
Sales and Marketing
The Marriott name enjoys strong recognition and high credibility, and stands for a tradition of world-class service, and a commitment to taking great care of its customers. Marriott International's loyal customers, including a database of millions of golfers, provides Marriott Golf with the foundation for its sales and marketing efforts.
Marriott Golf's sales and marketing team assists each of its golf operations with the development of a personalized image through a strategic mix of marketing, advertising, sales and public relations, tailored to each individual market. The synergy of more than 50 golf courses worldwide allows for an aggressive approach consisting of revenue management strategies, advanced electronic marketing, tactical direct sales, technological expertise and customized reservation centers.
Agronomy
Marriott Golf has a wealth of experience in all phases of golf course development and operations. From site selection to construction standards to ongoing maintenance excellence, value is demonstrated in every stage of each project.
Marriott Golf's collection of golf courses offers an unmatched commitment to course maintenance, evident with the employment of some of the top golf course superintendents in the industry. This strategy involves a balanced approach to agronomy designed to exceed golfer's expectations and maximize each client's desired financial return.
Marriott Golf and its courses occupy a leadership role in the exclusive Audubon Cooperative Sanctuary Program. By following Audubon guidelines, the golf courses natural appearance is enhanced by a more environmental-friendly approach to caring for the client's most valuable living asset.
In addition, Marriott Golf's volume of business and reputation ensures access to and pricing leverage with the industry's top golf course architects, builders, and equipment manufacturers. Marriott's courses around the globe have been designed by some of golf's most renowned professionals, including Jack Nicklaus, Arnold Palmer, Robert Trent Jones Sr., Tom Fazio, Nick Faldo, Greg Norman, Fred Couples, Arthur Hills, Peter Thomson, Donald Ross, and more.
Instruction
Marriott Golf Academy is the ultimate environment to improve your game while enjoying the comfort and hospitality of Marriott Vacation Club® resorts.
By combining proven instructional expertise, a personalized training approach and superior technology, Marriott Golf Academy offers a menu of golf instruction and custom club fitting programs designed to help golfers reach their full potential.
Visit https://www.marriott.com/offers/packages/golf-school.mi for additional information.
Contact Us:
For more information on Marriott Golf's consulting and management services, please contact Marriott Golf:
Address: 6675 Westwood Blvd, Suite 175 Orlando, FL 32821
Email: marriottgolf@marriott.com