NOTICE OF FINANCIAL INCENTIVE
The CCPA’s implementing regulations define a “financial incentive” as a program, benefit, or other offering “related to the collection, deletion, or sale of personal information.” Likewise, the CPA’s implementing rules define a “Bona Fide Loyalty Program” as a program “established for the genuine purpose of providing discounts, rewards, or other actual value” to members that voluntarily participate in the program. Marriott International offers guests the opportunity to participate in the Marriott Bonvoy Loyalty Program (the “Program”), which may provide benefits, including discounted rates on stays, as well as the opportunity to earn points that can be redeemed for discounted or free stays or other items, to those who choose to join. Those benefits are described along with other material terms and conditions here. Our collection of members’ Personal Data (including name, zip code, email address, and other Personal Data as described above under “Personal Data We Collect, Disclose, Share, and Sell”) allows Marriott to operate the Program and provide membership benefits. Marriott uses the Personal Data of Program members, including their stay details, to both award and redeem points. Otherwise, the types of Personal Data that we collect from Program members are generally similar to the types of Personal Data that we collect from individuals who are not Program members. The amount of Personal Data that we collect from a member or non-member may vary and is dependent on the level of interactions and engagement that the member or non-member has with Marriott.
Marriott seeks to ensure that both members and non-members have a memorable and enjoyable experience when staying at a Marriott hotel. For this reason, in connection with a hotel stay, Marriott may collect information from both members and non-members related to their personal preferences, as described in the section titled “The Data We Collect” in the Marriott Group Global Privacy Statement. Program members can organize their Personal Data and preferences as part of their Program profile. For example, a Program profile may include address, phone, month and day of birth, and gender, as well as room options, stay preferences, and communication preferences.
Marriott may also collect Personal Data about Program members through its Partner Programs, as defined in Marriott’s Loyalty Program Terms & Conditions, as well as through Linked Accounts, such as with airline frequent flyer programs or retail or cruise partners, as explained in the Marriott Group Global Privacy Statement. When a Program member engages with a Partner Program or has a Linked Account, Marriott receives information necessary to facilitate point redemptions or earnings. The partner benefits available to a member depends on the level and interactions from that member.
Marriott "sells," as the term is defined under the CCPA, Personal Data of both Program members and non-members to Marriott Vacations Worldwide (MVW) and to third party marketing partners for the purposes of online advertising, as disclosed above in this California and Colorado Consumer Privacy Act Statement. Marriott also “sells” the Personal Data of Program members (but not non-members) to its co-branded credit card partners for purposes of marketing. The following details are disclosed in this California and Colorado Consumer Privacy Act Statement, above, under the section titled “Personal Data We Collect, Disclose, Share, and Sell”:
- Categories of Personal Data sold to third parties;
- Categories of Personal Data, including Sensitive Data, processed for purposes of targeted advertising; and
- Categories of third parties that will receive members’ Personal Data, including Sensitive Personal Data.
When a Program member purchases a timeshare property from MVW, Marriott receives information from MVW so that the MVW Owners can receive various program benefits, including Elite Status Upgrades, Elite Night Credits for their timeshare stays, and the ability to convert their timeshare interest into Program points. In addition, Personal Data received from Marriott’s credit card partners may include information for servicing and facilitating the Program member’s point earnings through use of the credit card. Marriott may also receive the member’s category level spend (e.g., how much the member spent on groceries) and information that may assist in presenting relevant ads to our members and non-members.
If you are a California or Colorado resident and opted out of our “sale” of your Personal Data before you joined the Program, you will need to opt out again once you are a member, if you do not wish for Marriott to “sell” your Personal Data. To do so, click on “Your Privacy Rights” or call 1-800-218-9316.
We estimate the value of a member’s Personal Data to Marriott International, solely for purposes of the CCPA and pursuant to the valuation options mandated by the CCPA regulations, to be on average approximately $0.49 per consumer in 2022. This estimate is not specific to any individual consumer and varies per consumer. We have based this good faith estimate on the value that arises from our commercial relationships and the collection and retention of the Personal Data of consumers who have voluntarily signed up and chosen to remain in the Program. The value of Program benefits to members varies significantly as individual members take advantage of Program benefits to varying degrees.
You may join the Program on our website, at a participating property, or through another enrollment channel in line with the Bonvoy Program Terms & Conditions.
Members who are California or Colorado residents may exercise their privacy rights (i.e., the rights to know, to request deletion, and to opt out of the sale of Personal Data) without any effect on their membership status or eligibility to receive rewards, and Program members who exercise their privacy rights under U.S. State laws receive the same benefits as members who do not. A member may also choose not to receive marketing updates or offers at any time without any effect on their membership status or eligibility to receive Program benefits.
You may cancel your membership at any time by notifying Member Support at:
Marriott Guest Services
910 West Legacy Center Way, Suite 100
Midvale, UT 84047
Or by fax to: 1-801-468-4033.
Or by visiting: How Can I Cancel My Marriott Bonvoy® Account