California Consumer Privacy Act Statement

Pursuant to the California Consumer Privacy Act of 2018 (CCPA), the Marriott Group is providing the following additional details regarding the categories of Personal Information about California residents that we have collected or disclosed within the preceding 12 months:

PERSONAL INFORMATION WE COLLECT

Marriott collects the following categories of Personal Information:

A. Identifiers, such as name, nationality, passport, visa or other government-issued identification data, and online identifiers;

B. Personal information, as defined in the California safeguards law, such as name, contact information, and financial information;

C. Characteristics of protected classifications under California or federal law, such as gender, age, medical conditions, primary language, national origin, citizenship, and marital status;

D. Commercial information, such as transaction information, purchase history, financial details, payment methods, and membership or loyalty program data.

In more limited circumstances Marriott may also collect the following categories of Personal Information:

E. Biometric Information

F. Internet or network activity information, such as browsing history and interactions with our and other websites and computer systems;

G. Geolocation data, such as device location and IP location;

H. Audio, electronic, visual and similar information, such as images and audio, video or call recordings created in connection with our business activities;

I. Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.

Marriott acquires this information directly from you, as well as from other sources, including through Online Services, Property Visits and Offline Interactions, Customer Care Centers, Owners and Franchisees, Homes and Villas Property Management Companies, Authorized Licensees, Strategic Business Partners, Internet Connected Devices, Public Databases, and Joint Marketing Partners (Capitalized terms in this paragraph as used throughout this Policy are further defined in the Marriott Group Global Privacy Statement).

USE OF PERSONAL INFORMATION

Marriott may use this Personal Information to operate, manage, and maintain our business, to provide our products and services, for vendor management purposes, and to accomplish our business purposes and objectives, including, for example, using Personal Information to: develop, improve, and maintain our products and services; personalize, advertise, and market our products and services; conduct research, analytics, and data analysis; maintain our facilities and infrastructure; undertake quality and safety assurance measures; conduct risk and security control and monitoring; detect and prevent fraud; perform identity verification; perform accounting, audit, and other internal functions, such as internal investigations; comply with law, legal process, and internal policies; maintain records; and exercise and defend legal claims.

DISCLOSURE OF PERSONAL INFORMATION

We disclosed the following Personal Information to third parties (for our operational business purposes).

Category of Personal Information DisclosedCategories of Recipients
Identifiers, such as name, nationality, passport, visa or other government-issued identification data, and online identifiers• Marriott Group
• Service Providers
• Franchisees
• Owners
• Homes and Villas Property Management Companies
• Authorized Licensees
• On-Property or Travel Partners
• Strategic Business Partners
• Third Parties (for purposes of approved Linked Accounts and Promotional activities)
• Governmental Agencies (if required)
Personal information, as defined in the California safeguards law, such as name, contact information, employment, employment history, and financial information• Marriott Group
• Service Providers
• Franchisees
• Owners
• Homes and Villas Property Management Companies
• Authorized Licensees
• On-Property or Travel Partners
• Strategic Business Partners
• Third Parties (for purposes of approved Linked Accounts and Promotional activities).
• Governmental Agencies (if required)
Characteristics of protected classifications under California or federal law, such as gender, age, medical conditions, primary language, national origin, citizenship, and marital status• Marriott Group
• Service Providers
• Franchisees
• Owners
• Homes and Villas Property Management Companies
• Authorized Licensees
• On-Property or Travel Partners
• Strategic Business Partners
• Third Parties (for purposes of approved Linked Accounts and Promotional activities)
• Governmental Agencies (if required)
Commercial information, such as transaction information, purchase history, financial details, payment methods, and membership or loyalty program data• Marriott Group
• Service Providers
• Franchisees
• Owners
• Homes and Villas Property Management Companies
• Authorized Licensees
• On-Property or Travel Partners
• Strategic Business Partners
• Third Parties (for purposes of approved Linked Accounts and Promotional activities).
• Governmental Agencies (if required)
Biometric Information• Service Providers
• Governmental Agencies (if required)
Internet or network activity information, such as browsing history and interactions with our and other websites and computer systems• Marriott Group
• Service Providers
• Governmental Agencies (if required)
• Geolocation data, such as device location and IP location
• Marriott Group
• Service Providers
• Governmental Agencies (if required)
Geolocation data, such as device location and IP location• Marriott Group
• Service Providers
• Governmental Agencies (if required)
Audio, electronic, visual and similar information, such as images and audio, video or call recordings created in connection with our business activities• Marriott Group
• Service Providers
• Governmental Agencies (if required)
Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics• Marriott Group
• Franchisees
• Owners
• Homes and Villas Property Management Companies
• On-Property or Travel Partners
• Governmental Agencies (if required)

We have “sold” the below categories of Personal Information. For purposes of this Privacy Statement, “sold” or “sale” means the disclosure of Personal Information for monetary or other valuable consideration but does not include, for example, the transfer of Personal Information as an asset that is part of a merger, bankruptcy, or other disposition of all or any portion of our business. For the categories below, Marriott sells the information solely for the purposes of Marketing and Promotion.

Category of Personal Information Sold Categories of Recipients
Identifiers, such as name and online identifiers • Marriott Vacations Worldwide (an Authorized Licensee)
• Credit Card Partners
(Name and Online Identifiers only)
• Advertising Partners
Personal information, as defined in the California safeguards law, such as name, contact information, employment, employment history, and financial information • Marriott Vacations Worldwide (an Authorized Licensee)
• Credit Card Partners
Characteristics of protected classifications under California or federal law, such as gender, age, medical conditions, primary language, national origin, citizenship, and marital status • Marriott Vacations Worldwide (an Authorized Licensee)
• Credit Card Partners
Commercial information, such as transaction information, purchase history, financial details, payment methods, and membership or loyalty program data • Marriott Vacations Worldwide (an Authorized Licensee)
• Credit Card Partners
Biometric Information • Marriott does not sell this Information.
Internet or network activity information, such as browsing history and interactions with our and other websites and computer systems • Advertising Partners
Geolocation data, such as device location and location derived from an IP address • Advertising Partners
Inferences drawn from any of the Personal Information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics • Credit Card Partners
• Advertising Partners

You can opt-out of the disclosure of this information by clicking on “Do Not Sell My Personal Information” or by calling 1-800-218-9316.

CALIFORNIA INDIVIDUAL PRIVACY RIGHTS

If you are a California resident, you may request that we disclose to you the following information covering the 12 months preceding your request:

  • The categories of Personal Information we collected about you and the categories of sources from which we collected such Personal Information;
  • The specific pieces of Personal Information we collected about you;
  • The business or commercial purpose for collecting or selling (if applicable) Personal Information about you;
  • The categories of Personal Information about you that we sold and the categories of third parties to whom we sold such Personal Information (if applicable); and
  • The categories of Personal Information about you that we otherwise shared or disclosed, and the categories of third parties with whom we shared or to whom we disclosed such Personal Information (if applicable).
  • Delete Personal Information we collected from you.

To make a request for the disclosures or deletion described above, please contact us via this form or 1-800-218-9316. We may request information from you in order to verify your request, such as your name, email address, postal address, phone number, or loyalty number, and then use that information to match it with information we already have. We may also ask you for additional identifiers such as your date of birth or the last four digits of your credit card if we need additional information to verify your identity. We will respond to your request consistent with applicable law.

Authorized Agent

If you would like an authorized agent to make a request on your behalf, the agent may do so us via this form or by calling 1-800-218-9316. Upon receipt of a request by an agent, Marriott will ask the consumer for written, signed permission that the agent has been authorized by the consumer to act on their behalf. Once written authorization is provided, Marriott will open a request for the consumer in the portal. Marriott will respond directly to the individual email address provided by the authorized agent regarding the fulfillment of the request, and not in a platform or portal.

  • Opt you out of any future “sale” of Personal Information about you by clicking our Do Not Sell My Personal Information or by calling 1-800-218-9316.
  • You have the right to be free from unlawful discrimination for exercising your rights under the CCPA.

We do not knowingly “sell” the Personal Information of individuals under the age of 16.

PRIVACY RIGHTS REQUEST METRICS

Between January 1 and December 31, 2021, Marriott received the following requests from consumers identifying themselves as California residents:

Request Type Consumer
Requests
Received
Verified
Consumer
Requests
Completed in
Whole or in Part
Verified
Consumer
Requests Denied
Mean Number of
Days to
Substantively
Respond to
Verified
Consumer
Requests

Requests to
Know

153

49

0

30

Requests to
Delete

316

78

0

18

Requests to Opt-
Out of Sale

143,337

39,108

0

1

 

NOTICE OF FINANCIAL INCENTIVE

The CCPA’s implementing regulations define a “financial incentive” as a program, benefit, or other offering “related to the collection, deletion, or sale of personal information.” Marriott International offers guests the opportunity to participate in the Marriott Bonvoy Loyalty Program (the “Program”), which may provide benefits, including discounted rates on stays, as well as the opportunity to earn points that can be redeemed for discounted or free stays or other items, to those who choose to join. Those benefits are described along with other material terms and conditions here. Our collection of members’ Personal Information (including name, zip code, email address, and other Personal Information as described above under “Information We Collect”) allows Marriott to operate the Program and provide membership benefits. Marriott uses the Personal Information of Program members, including their stay details, to both award and redeem points. Otherwise, the types of Personal Information that we collect from Program members are generally similar to the types of Personal Information that we collect from individuals who are not Program members. The amount of Personal Information that we collect from a member or non-member may vary and is dependent on the level of interactions and engagement that the member or non-member has with Marriott.

Marriott seeks to ensure that both members and non-members have a memorable and enjoyable experience when staying at a Marriott hotel. For this reason, in connection with a hotel stay, Marriott may collect information from both members and non-members related to their personal preferences, as described in the section titled “The Data We Collect” in the Marriott Group Global Privacy Statement. Program members have the ability to organize their Personal Information and preferences as part of their Program profile. For example, a Program profile may include address, phone, month and day of birth, and gender, as well as room options, stay preferences, and communication preferences. 

Marriott may also collect Personal Information about Program members through its Partner Programs, as defined in Marriott’s Loyalty Program Terms & Conditions, as well as through Linked Accounts, such as with airline frequent flyer programs or retail or cruise partners, as explained in the Marriott Group Global Privacy Statement. When a Program member engages with a Partner Program or has a Linked Account, Marriott receives information necessary to facilitate point redemptions or earnings.

Marriott "sells," as the term is defined under the CCPA, Personal Information of both Program members and non-members to Marriott Vacations Worldwide (MVW) (an authorized licensee of Marriott) and to third party marketing partners for the purposes of online advertising, as disclosed above in this California Consumer Privacy Act Statement. Marriott also “sells” the Personal Information of Program members (but not non-members) to its co-branded credit card partners for purposes of marketing. The categories of Personal Information sold to these third parties are disclosed in Marriott’s California Consumer Privacy Act Statement, above, under the section titled "Category of Personal Information Sold."

When a Program member purchases a timeshare property from MVW, Marriott receives information from MVW so that the MVW Owners can receive various program benefits, including Elite Status Upgrades, Elite Night Credits for their timeshare stays, and the ability to convert their timeshare interest into Program points. In addition, Personal Information received from Marriott’s credit card partners may include information for servicing and facilitating the Program member’s point earnings through use of the credit card. Marriott may also receive the member’s category level spend (e.g., how much the member spent on groceries) and information that may assist in presenting relevant ads to our members and non-members.     

If you are a California resident and opted out of our “sale” of your Personal Information before you joined the Program, you will need to opt out again once you are a member, if you do not wish for Marriott to “sell” your Personal Information. To do so, click on “Do Not Sell My Personal Information” or call 1-800-218-9316.

We estimate the value of a member’s Personal Information to Marriott International, solely for purposes of the CCPA and pursuant to the valuation options mandated by the CCPA regulations, to be on average approximately $0.42 per consumer in 2021. This estimate is not specific to any individual consumer and varies per consumer. We have based this good-faith estimate on the value that arises from our commercial relationships and the collection and retention of the Personal Information of consumers who have voluntarily signed up and chosen to remain in the Program. The value of Program benefits to members varies significantly as individual members take advantage of Program benefits to varying degrees.

You may join the Program on our website, at a participating property, or through another enrollment channel in line with the Bonvoy Program Terms & Conditions.

Members who are California residents may exercise their CCPA rights (i.e., the rights to know, to request deletion, and to opt out of the sale of Personal Information) without any effect on their membership status or eligibility to receive rewards, and Program members who exercise their privacy rights under the CCPA receive the same benefits as members who do not. A member may also choose not to receive marketing updates or offers at any time without any effect on their membership status or eligibility to receive Program benefits.

You may cancel your membership at any time by notifying Member Support at:

Marriott Guest Services
910 West Legacy Center Way, Suite 100
Midvale, UT 84047

Or by fax to: 1-801-468-4033.
Or by visiting: How Can I Cancel My Marriott Bonvoy® Account?

CONTACT US

If you have questions or concerns about this Privacy Statement, you may contact us at privacy@marriott.com, or by mail:

Marriott International, Inc.
Global Compliance, Privacy
10400 Fernwood Road
Bethesda, MD 20817