Events

Start Planning your meetings or events here

17

Event Rooms

34772 SQ FT

Total Event Space

2000

Capacity Largest Space

10

Breakout Rooms
Meeting Room

Meeting and Events

Book a block of 10 or more rooms for your Alabama retreat and receive a special group rate

From conferences to conventions, our venues are adaptable to your business gathering in Florence
Have a delightful lunch meeting when you utilize the help of our talented catering team
Treat your employees to a celebratory banquet made possible with the aid of our expert planners
We offer rentable AV equipment, LCD projectors and a PA system for your successful presentation
Our Shoals Ballroom can accommodate up to 2,000 attendees during your business convention
Singing River Room - Wedding Reception

Weddings and Occasions

Make your wedding an event to remember in our customizable venues in Florence, Alabama

Dream weddings don't just happen, they're planned. Marriott Certified Wedding Planners are trained to help. After completing demanding coursework, each Marriott Certified Wedding Planner is qualified to coordinate weddings of all types, including ethnic and military weddings. Relying on experience, training, tradition and old-fashioned intuition, Marriott Certified Wedding Planners can help you determine an overall vision for your wedding and help you execute each detail. That includes setting an event budget; deciding on a menu; arranging table settings; and finding florists, photographers, a band and other entertainment for the big day.
Our professional planners can help organize your flawless ceremony and reception
Relive your journey to the aisle with a touching slideshow presented on our rentable AV equipment
The Shoals Ballroom can accommodate up to 2,000 guests for your celebration near Muscle Shoals
Say "I do" at our outdoor Singing River Terrace amidst the scenic sunset and refreshing breeze
Book a block of 10 or more rooms for your wedding party and receive a special group package rate
Private dining room
Rewarding Travel from start to Finish
Earn up to 60,000 points per qualified event with Marriott Bonvoy Events. Elite members earn more with bonus points.

MANAGE YOUR EVENT WITH EASE

Manage event details, make real-time requests and connect with our staff - from the palm of your hand.

Please note: all room sizes are approximate.

Meeting Room Dimensions (LxWxH) Area (sq.ft) Theater Schoolroom Conference U-Shape Reception Banquet
Shoals Ballroom 160x74x23 11840 1200 500 - - 2000 800
Shoals A 40x37x1480 1480 150 75 30 30 200 80
Shoals B 40x37x23 1480 150 75 30 30 200 80
Shoals C 80x70x23 5600 600 300 - - 700 400
Shoals D 40x37x23 1480 150 75 30 30 200 80
Shoals E 40x37x23 1480 150 75 30 30 200 80
Shoals AB 40x74x23 2960 300 150 60 60 450 200
Shoals DE 40x74x23 2960 300 150 60 60 450 200
Shoals ABC 120x74x23 8880 750 375 - - 900 650
Shoals CDE 120x74x23 8880 750 375 - - 900 650
Shoals Atrium -x-x- - - - - - 700 200
Florence 36x45x12 1620 150 70 30 30 225 100
Muscle Shoals 36x45x12 1620 150 70 30 30 225 100
Tuscumbia 28x25x12 700 50 32 25 25 100 50
Sheffield 28x25x12 700 50 32 25 25 100 50
Ford City Boardroom 16x27x12 432 - - 20 - - -
Singing River 45x72x12 3240 300 140 60 50 500 200
Singing River Terrace -x-x- - 100 - - - 200 80
Landrum Boardroom -x-x- - - - 25 - - -
Wilson 25x20x12 500 40 25 25 20 100 30
Jackson 25x20x12 500 40 25 25 20 100 30
Kennedy 25x20x12 500 30 20 15 15 75 20
Roosevelt Ampitheater 40x40x12 1600 130 70 30 35 250 100
Shoals Ballroom
Dimensions (LxWxH)
160x74x23
Area (sq.ft)
11840
Theater
1200
Schoolroom
500
Conference
-
U-Shape
-
Reception
2000
Banquet
800
Shoals A
Dimensions (LxWxH)
40x37x1480
Area (sq.ft)
1480
Theater
150
Schoolroom
75
Conference
30
U-Shape
30
Reception
200
Banquet
80
Shoals B
Dimensions (LxWxH)
40x37x23
Area (sq.ft)
1480
Theater
150
Schoolroom
75
Conference
30
U-Shape
30
Reception
200
Banquet
80
Shoals C
Dimensions (LxWxH)
80x70x23
Area (sq.ft)
5600
Theater
600
Schoolroom
300
Conference
-
U-Shape
-
Reception
700
Banquet
400
Shoals D
Dimensions (LxWxH)
40x37x23
Area (sq.ft)
1480
Theater
150
Schoolroom
75
Conference
30
U-Shape
30
Reception
200
Banquet
80
Shoals E
Dimensions (LxWxH)
40x37x23
Area (sq.ft)
1480
Theater
150
Schoolroom
75
Conference
30
U-Shape
30
Reception
200
Banquet
80
Shoals AB
Dimensions (LxWxH)
40x74x23
Area (sq.ft)
2960
Theater
300
Schoolroom
150
Conference
60
U-Shape
60
Reception
450
Banquet
200
Shoals DE
Dimensions (LxWxH)
40x74x23
Area (sq.ft)
2960
Theater
300
Schoolroom
150
Conference
60
U-Shape
60
Reception
450
Banquet
200
Shoals ABC
Dimensions (LxWxH)
120x74x23
Area (sq.ft)
8880
Theater
750
Schoolroom
375
Conference
-
U-Shape
-
Reception
900
Banquet
650
Shoals CDE
Dimensions (LxWxH)
120x74x23
Area (sq.ft)
8880
Theater
750
Schoolroom
375
Conference
-
U-Shape
-
Reception
900
Banquet
650
Shoals Atrium
Dimensions (LxWxH)
-x-x-
Area (sq.ft)
-
Theater
-
Schoolroom
-
Conference
-
U-Shape
-
Reception
700
Banquet
200
Florence
Dimensions (LxWxH)
36x45x12
Area (sq.ft)
1620
Theater
150
Schoolroom
70
Conference
30
U-Shape
30
Reception
225
Banquet
100
Muscle Shoals
Dimensions (LxWxH)
36x45x12
Area (sq.ft)
1620
Theater
150
Schoolroom
70
Conference
30
U-Shape
30
Reception
225
Banquet
100
Tuscumbia
Dimensions (LxWxH)
28x25x12
Area (sq.ft)
700
Theater
50
Schoolroom
32
Conference
25
U-Shape
25
Reception
100
Banquet
50
Sheffield
Dimensions (LxWxH)
28x25x12
Area (sq.ft)
700
Theater
50
Schoolroom
32
Conference
25
U-Shape
25
Reception
100
Banquet
50
Ford City Boardroom
Dimensions (LxWxH)
16x27x12
Area (sq.ft)
432
Theater
-
Schoolroom
-
Conference
20
U-Shape
-
Reception
-
Banquet
-
Singing River
Dimensions (LxWxH)
45x72x12
Area (sq.ft)
3240
Theater
300
Schoolroom
140
Conference
60
U-Shape
50
Reception
500
Banquet
200
Singing River Terrace
Dimensions (LxWxH)
-x-x-
Area (sq.ft)
-
Theater
100
Schoolroom
-
Conference
-
U-Shape
-
Reception
200
Banquet
80
Landrum Boardroom
Dimensions (LxWxH)
-x-x-
Area (sq.ft)
-
Theater
-
Schoolroom
-
Conference
25
U-Shape
-
Reception
-
Banquet
-
Wilson
Dimensions (LxWxH)
25x20x12
Area (sq.ft)
500
Theater
40
Schoolroom
25
Conference
25
U-Shape
20
Reception
100
Banquet
30
Jackson
Dimensions (LxWxH)
25x20x12
Area (sq.ft)
500
Theater
40
Schoolroom
25
Conference
25
U-Shape
20
Reception
100
Banquet
30
Kennedy
Dimensions (LxWxH)
25x20x12
Area (sq.ft)
500
Theater
30
Schoolroom
20
Conference
15
U-Shape
15
Reception
75
Banquet
20
Roosevelt Ampitheater
Dimensions (LxWxH)
40x40x12
Area (sq.ft)
1600
Theater
130
Schoolroom
70
Conference
30
U-Shape
35
Reception
250
Banquet
100
Meeting Room Dimensions (LxWxH) Area (sq.mt) Theater Schoolroom Conference U-Shape Reception Banquet
Shoals Ballroom 48.8x22.6x7 1100 1200 500 - - 2000 800
Shoals A 12.2x11.3x451.1 137.5 150 75 30 30 200 80
Shoals B 12.2x11.3x7 137.5 150 75 30 30 200 80
Shoals C 24.4x21.3x7 520.3 600 300 - - 700 400
Shoals D 12.2x11.3x7 137.5 150 75 30 30 200 80
Shoals E 12.2x11.3x7 137.5 150 75 30 30 200 80
Shoals AB 12.2x22.6x7 275 300 150 60 60 450 200
Shoals DE 12.2x22.6x7 275 300 150 60 60 450 200
Shoals ABC 36.6x22.6x7 825 750 375 - - 900 650
Shoals CDE 36.6x22.6x7 825 750 375 - - 900 650
Shoals Atrium -x-x- - - - - - 700 200
Florence 11x13.7x3.7 150.5 150 70 30 30 225 100
Muscle Shoals 11x13.7x3.7 150.5 150 70 30 30 225 100
Tuscumbia 8.5x7.6x3.7 65 50 32 25 25 100 50
Sheffield 8.5x7.6x3.7 65 50 32 25 25 100 50
Ford City Boardroom 4.9x8.2x3.7 40.1 - - 20 - - -
Singing River 13.7x21.9x3.7 301 300 140 60 50 500 200
Singing River Terrace -x-x- - 100 - - - 200 80
Landrum Boardroom -x-x- - - - 25 - - -
Wilson 7.6x6.1x3.7 46.5 40 25 25 20 100 30
Jackson 7.6x6.1x3.7 46.5 40 25 25 20 100 30
Kennedy 7.6x6.1x3.7 46.5 30 20 15 15 75 20
Roosevelt Ampitheater 12.2x12.2x3.7 148.6 130 70 30 35 250 100
Shoals Ballroom
Dimensions (LxWxH)
48.8x22.6x7
Area (sq.mt)
1100
Theater
1200
Schoolroom
500
Conference
-
U-Shape
-
Reception
2000
Banquet
800
Shoals A
Dimensions (LxWxH)
12.2x11.3x451.1
Area (sq.mt)
137.5
Theater
150
Schoolroom
75
Conference
30
U-Shape
30
Reception
200
Banquet
80
Shoals B
Dimensions (LxWxH)
12.2x11.3x7
Area (sq.mt)
137.5
Theater
150
Schoolroom
75
Conference
30
U-Shape
30
Reception
200
Banquet
80
Shoals C
Dimensions (LxWxH)
24.4x21.3x7
Area (sq.mt)
520.3
Theater
600
Schoolroom
300
Conference
-
U-Shape
-
Reception
700
Banquet
400
Shoals D
Dimensions (LxWxH)
12.2x11.3x7
Area (sq.mt)
137.5
Theater
150
Schoolroom
75
Conference
30
U-Shape
30
Reception
200
Banquet
80
Shoals E
Dimensions (LxWxH)
12.2x11.3x7
Area (sq.mt)
137.5
Theater
150
Schoolroom
75
Conference
30
U-Shape
30
Reception
200
Banquet
80
Shoals AB
Dimensions (LxWxH)
12.2x22.6x7
Area (sq.mt)
275
Theater
300
Schoolroom
150
Conference
60
U-Shape
60
Reception
450
Banquet
200
Shoals DE
Dimensions (LxWxH)
12.2x22.6x7
Area (sq.mt)
275
Theater
300
Schoolroom
150
Conference
60
U-Shape
60
Reception
450
Banquet
200
Shoals ABC
Dimensions (LxWxH)
36.6x22.6x7
Area (sq.mt)
825
Theater
750
Schoolroom
375
Conference
-
U-Shape
-
Reception
900
Banquet
650
Shoals CDE
Dimensions (LxWxH)
36.6x22.6x7
Area (sq.mt)
825
Theater
750
Schoolroom
375
Conference
-
U-Shape
-
Reception
900
Banquet
650
Shoals Atrium
Dimensions (LxWxH)
-x-x-
Area (sq.mt)
-
Theater
-
Schoolroom
-
Conference
-
U-Shape
-
Reception
700
Banquet
200
Florence
Dimensions (LxWxH)
11x13.7x3.7
Area (sq.mt)
150.5
Theater
150
Schoolroom
70
Conference
30
U-Shape
30
Reception
225
Banquet
100
Muscle Shoals
Dimensions (LxWxH)
11x13.7x3.7
Area (sq.mt)
150.5
Theater
150
Schoolroom
70
Conference
30
U-Shape
30
Reception
225
Banquet
100
Tuscumbia
Dimensions (LxWxH)
8.5x7.6x3.7
Area (sq.mt)
65
Theater
50
Schoolroom
32
Conference
25
U-Shape
25
Reception
100
Banquet
50
Sheffield
Dimensions (LxWxH)
8.5x7.6x3.7
Area (sq.mt)
65
Theater
50
Schoolroom
32
Conference
25
U-Shape
25
Reception
100
Banquet
50
Ford City Boardroom
Dimensions (LxWxH)
4.9x8.2x3.7
Area (sq.mt)
40.1
Theater
-
Schoolroom
-
Conference
20
U-Shape
-
Reception
-
Banquet
-
Singing River
Dimensions (LxWxH)
13.7x21.9x3.7
Area (sq.mt)
301
Theater
300
Schoolroom
140
Conference
60
U-Shape
50
Reception
500
Banquet
200
Singing River Terrace
Dimensions (LxWxH)
-x-x-
Area (sq.mt)
-
Theater
100
Schoolroom
-
Conference
-
U-Shape
-
Reception
200
Banquet
80
Landrum Boardroom
Dimensions (LxWxH)
-x-x-
Area (sq.mt)
-
Theater
-
Schoolroom
-
Conference
25
U-Shape
-
Reception
-
Banquet
-
Wilson
Dimensions (LxWxH)
7.6x6.1x3.7
Area (sq.mt)
46.5
Theater
40
Schoolroom
25
Conference
25
U-Shape
20
Reception
100
Banquet
30
Jackson
Dimensions (LxWxH)
7.6x6.1x3.7
Area (sq.mt)
46.5
Theater
40
Schoolroom
25
Conference
25
U-Shape
20
Reception
100
Banquet
30
Kennedy
Dimensions (LxWxH)
7.6x6.1x3.7
Area (sq.mt)
46.5
Theater
30
Schoolroom
20
Conference
15
U-Shape
15
Reception
75
Banquet
20
Roosevelt Ampitheater
Dimensions (LxWxH)
12.2x12.2x3.7
Area (sq.mt)
148.6
Theater
130
Schoolroom
70
Conference
30
U-Shape
35
Reception
250
Banquet
100
Banquet
Generally used for meals and sessions involving small group discussions. A five foot round table seats eight people comfortably. A six foot round table seats 10 people comfortably.
Conference and Hollow Square
Appropriate for interactive discussions and note-taking sessions for fewer than 25 people. Many hotels have elegant "boardrooms" for 10 to 20 people, equipped with full audiovisual capabilities, a writing board, cork board and a flip chart.
E-Shape, U-Shape and T-Shape
Appropriate for groups of fewer than 40 people. These are best for interaction with a leader seated at the head of the setup. Audiovisual is usually best set up at the open end of the seating.
Theater
Appropriate for large sessions and short lectures that do not require extensive note-taking. This is a convenient setup to use before breaking into discussion or role-playing groups because chairs can be moved.
Reception
Stand-up social function where beverages and light foods are served. Foods may be presented on small buffet tables or passed by servers. May precede a meal function.
Schoolroom or Classroom
The most desirable setup for medium to large-size lectures. Requires a relatively large room. Tables provide attendees with space for spreading out materials and taking notes.
Ovals and Rounds
Generally used for meals and sessions involving small group discussions. A five foot round table seats eight people comfortably. A six foot round table seats 10 people comfortably.
Audio-Visual Equipment
  • AV Technician
  • LCD Projector
  • Microphone
  • PA System
  • TV
  • TV Production Service Provider
  • Teleconferencing
  • Video Camera
  • Wired Internet
  • Wireless Internet
Event Services
  • Carpenter
  • Certified Meeting Planner
  • Decorator
  • Electrician
  • Event Lighting
  • Locksmith
  • Message Service
  • Photographer
  • Registration Service
  • Security Guards
Event Equipment & Supplies
  • Direction Signs
  • Easels
  • Flip Chart & Markers
  • Installed Stage
  • Lobby Bulletin Board
  • Name Cards
  • Pens / Pencils / Notepad
  • Podium Lectern
  • Portable Stage
  • Spotlights
  • Stack Chairs
  • Tables
Business Services
  • Copy Service
  • Fax Service
  • Overnight Delivery/Pickup
  • F+B stations include protective sneeze guards
  • Meeting space capacities and configurations follow social distancing guidelines
  • Offers single serve F+B options
  • Third-party partners comply with MI cleanliness standards