Dynamic pricing bases tee-times on real-time demand, taking in factors such as time of the day and weather conditions. This process adjusts golf rates - both lower and higher - in real-time, based on demand, availability, and other changing factors. While this pricing style may be new to the game of golf, airlines, hotels, and even your favorite sports teams have been utilizing this pricing strategy for years. With rates changing daily, Dynamic Pricing allows you to choose the RIGHT rate for you - at the RIGHT time on the RIGHT day.